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Starwood to Reposition Four Points Property in Tucson, Arizona
as Aloft Hotel

The
150-room Aloft Tucson University will Open Early in 2013
Following the Property Renovation and Conversion


STAMFORD, Conn.--Apr. 4, 2012-- Ramping up a new channel for global growth, “style at a steal” brand Aloft Hotels will launch its second external hotel conversion project next month, parent Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced.

Aloft Tucson University, a former Four Points by Sheraton property, will undergo a complete renovation before opening in the first half of 2013. The 150-room hotel is owned by Starwood, demonstrating the company’s commitment to the fast-growing, three-year-old Aloft brand.

“Our focus on conversions for Aloft is allowing us to bring new properties online efficiently and to expand our footprint as guests look for more destinations to experience this exciting brand,” said Simon Turner, President of Global Development for Starwood. “We believe that many older assets in metro markets represent enormous untapped potential. With the right capital investment and the backing of Starwood’s powerful platforms, the properties get lift as a result of ever-growing guest loyalty.”

In September, Aloft announced its first conversion project, Aloft San Francisco Airport set to open this fall. Additionally, Aloft’s “green” adaptive reuse of Dallas’ historic Santa Fe Railroad terminal won multiple awards from a local preservation group in 2010.

Aloft Tucson University occupies a prime location as the closest hotel to the University of Arizona. Located in the center of Tucson, the hotel will situate guests just minutes from shopping, restaurants, and entertainment venues, as well as many area companies making it an ideal choice for a conversion for Starwood.

“We continue to see two types of opportunities as ideal candidates for an Aloft conversion: Hotels built in the ‘70s or ‘80s in need of renovation, and unique independent boutique hotels seeking a stronger brand point of view and the ability to utilize Starwood systems,” said Allison Reid, Senior Vice President of North American Development for Starwood.

For consumers, who have made Aloft one of the world’s most in-demand hospitality brands, conversions will mean access to the brand in more places, according to Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “From a growth perspective, conversions are rewarding because they allow us to bring the Aloft experience to fresh markets like Tucson more quickly,” he said. “From a brand perspective, Aloft is particularly well-suited for conversions because of its urban aesthetic, and because our Gen Y-minded fan base truly appreciates the sustainable aspects of adaptive reuse. Melding Aloft’s design sensibility with an original structure also results in a completely unique product that resonates with our guests.”

Pioneering initiatives in pop culture, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft hotels has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern, and vibrant design at an affordable price point. The Aloft social guest experience, with the buzzing re:mix™ lounge and happening w xyz™ bar, earned select hotels within the portfolio designations on TripAdvisor’s 2011 “Top 10 Trendiest Hotels in the US” and “Top 10 Trendiest Hotels in the World” rankings lists.

About Aloft Hotels

With more than 55 hotels open in the three years since Aloft first arrived on the scene, Aloft has changed the hotel landscape offering “style at a steal” from Baltimore to Beijing to Bogota to Brussels and everywhere in between. For more information, please visit www.alofthotels.com

Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit www.spg.com

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.


Contact:

Meg Connolly Communications
Meg Connolly, 212-505-8200
meg@mcc-pr.com


 
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Also See: Conversions and Adaptive Reuse Projects Enhance Global Growth as Aloft Brand Spreads to New Markets Worldwide; Aims to Open 70th Hotel in 2013 / March 2012

Joint Venture Between Shashi Corporation and Somera Capital Management to Open the 123-room Aloft Cupertino in California in Summer 2013 / March 2012

Starwood’s Aloft Brand Debuts in Latin America with Opening of Aloft Bogota Airport in Colombia and Aloft San Jose in Costa Rica / February 2012

Starwood Closes 2011 Adding the Most New Hotel Rooms in Its History; Momentum Continues with 80 New Hotel Openings Scheduled in 2012 / January 2012

Starwood Hotels & Resorts Relocates Worldwide Headquarters to Stamford, Connecticut; Brings More than 800 Jobs to the State / January 2012

Starwood Hotels Aggressively Expanding its Footprint in India with Plans to Open 20 New Hotels by 2015; Opens New Regional Office in Gurgaon to Support Rapid Growth / January 2012

St. Regis Hotels & Resorts Opens the 100-Story St. Regis Shenzhen Becoming Starwood’s Tallest Hotel Worldwide and One of the Tallest Buildings in China; The 297-key Hotel Occupies the Top 28 Floors / January 2012

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Starwood Hotels Signs Agreement with Serka Turizm A.S. to Open a New-Build Sheraton Hotel in Adana, Turkey / August 2011

Starwood to Expand Sheraton and Westin Portfolio of Hotel Spas Across Asia and the Middle East; Sheraton to Add 10 and Westin to Add 6 New Spas by the End of 2011 / July 2011

Starwood's Aloft, Element, and Four Points by Sheraton Portfolio Has Grown 67% in Last Three Years; Will Add Over 30 New Hotels in 2011 / June 2011

Starwood Plans to Open One Hotel Every Two Weeks in China with Over 90 New Hotels in the Pipeline / June 2011

Sheraton Set to Open Seven Properties in China This Summer / June 2011

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726-key Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand Completes $35 Million Renovation / June 2011

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Abdulsalam Alrafi Group LLC Signs Agreement with Starwood Hotels to Open the New 660-key Sheraton Dubai Sheikh Zayed Road Hotel in Dubai, United Arab Emirates / May 2011

Starwood Hotels & Resorts to Open Seven Additional Hotels in India in 2011 for a Total of 37 Properties in Portfolio; Plans to Double Footprint in Two Years and Accelerate Growth of Select Service Brands / April 2011

Sheraton Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a Week / April 2011

Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida; Property is on Track to Become the Brand's First LEED Certified Hotel / April 2011

Sheraton Hotels Will Drive Starwood's Portfolio Growth in 2011 and Widen Lead in China by Opening 25 New Properties in 2011 / March 2011

Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts to Debut in Sharjah with the New 343-room Sheraton Sharjah Hotel & Resort, North of the Emirate on Al Muntazah Beach / January 2011

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