�I�m just trying to take it all in right now,� Hendrickson noted. �I feel honored to be recognized with this group of leaders and clearly owe much of the Unirez success to the hard work and dedication of our amazing staff.�

Frustrated by the lack of efficient and accurate reservations solutions, Hendrickson set out to revolutionize the way reservations are processed by designing and building the ASP-based reservations technology, fully integrating and automating the reservations process for the first time ever.  Hendrickson remembers, �It�s shocking now, but at the time, that there hadn�t been a single major innovation in the reservations process in a decade.� 

Hendrickson took great risk to assemble a trusted team of innovative industry veterans who pooled their savings and made substantial personal sacrifices to created the Internet-based technology allowing hotels to update rate and room information to all distribution channels � GDS, Internet travel Web sites, proprietary hotel Web sites and voice call centers � with a Single Screen Solution.

For the first time, hotels are given complete real-time control of their information, channel management and future forecasting capabilities, all available via the Internet.  Hendrickson commented, �Unirez is committed to grow in additional directions where we see opportunities to save hotels time and money by making them more productive.�

Processing their first transaction from a plumbing warehouse in 1999, today Unirez is debt-free, maintains seventeen offices including fourteen international offices representing clients in thirty countries and manages reservations and productivity solutions for more than 3,500 hotels representing more than 500,000 rooms worldwide.  Although there is no absolute source available, Unirez is widely recognized as the second largest provider of reservations service in the world.

To learn how Unirez can make hotels more productive, contact Dwight Hendrickson at (817) 416-5800 or visit www.unirez.com.