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Newmarket International, Inc. Acquires Libra OnDemand

PORTSMOUTH, NH – NOVEMBER 2, 2011NEWMARKET® INTERNATIONAL, INC. (, today announced that it has acquired LIBRA ONDEMAND (, a leading cloud based CRM (Customer Relationship Management) system designed to meet the needs of global hospitality. The purchase will extend the value and benefits of NEWMARKET INTERNATIONAL’S products and services.

The purchase of LIBRA ONDEMAND fits into NEWMARKET INTERNATIONAL’S strategy to provide the most complete sales solutions across hotels and venues of all levels of complexity and worldwide.

"The acquisition of LIBRA ONDEMAND is highly complementary to our existing solution set," says Jeff Hiscox, President and Chief Executive Officer at NEWMARKET INTERNATIONAL. "Both NEWMARKET INTERNATIONAL and LIBRA ONDEMAND have recognized the benefits of delivering a true cloud-based delivery model on top of the platform from®. Combined, the companies now offer hospitality business services for Above Property Sales, Property Sales, Clustered Sales, Loyalty Management, and Marketing Automation."

"We are so excited to join the NEWMARKET INTERNATIONAL team," stated Gregg Hopkins, President of LIBRA ONDEMAND. "The acquisition of LIBRA ONDEMAND by NEWMARKET INTERNATIONAL is a natural fit for us—to combine our teams and bring to market new, innovative, and unrivaled cloud-based solutions for hospitality and our mutual customers. It’s also great to partner with the market-leader in hospitality groups and meetings, NEWMARKET INTERNATIONAL."

Hopkins will join NEWMARKET INTERNATIONAL, continuing as President, LIBRA ONDEMAND, a division of NEWMARKET INTERNATIONAL, INC. Hopkins will manage all aspects of LIBRA ONDEMAND’s business, and LIBRA ONDEMAND will continue to maintain operations and service existing customers out of their headquarters in Celebration, Florida, a suburb of Orlando.

About Newmarket International
Founded in 1985, Newmarket® International delivers proven business services that turn venue space into revenue streams. Today, our solutions are a cornerstone in the global hospitality marketplace, with more than 28,000 installations worldwide. Our flagship product Delphi® remains the industry standard for empowering hospitality to generate more revenue, lower costs, increase profitability, and improve guest satisfaction. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. For more information, please visit or contact, and follow Newmarket International on Twitter, Facebook, and LinkedIn.

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of subscription based, easy to use, web applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact or visit the website

Marty Denning
Director, Marketing and Business Development
Newmarket International, Inc.
603-430-6718 (direct)

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Also See: TRUMP HOTEL COLLECTION™ Selects Newmarket® International to Manage Group Distribution, Sales, and Event Execution / April 2011

Newmarket International Receives 2011 Markettools Achievement In Customer Excellence (Ace) Award / March 2011

Newmarket® International, Inc. Acquires Hospitality Information Services, Inc. / September 2010

Newmarket International and Elite Meetings International Partner to Enable Direct Online Connectivity between Hospitality Venues and Meeting Planners; SpeedRFP™ to Integrate with MeetingBrokerSM and Directly Connect to Leading Sales and Catering Solutions Offered by Newmarket International / May 2010

Newmarket International Receives 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award; Prestigious Award Recognizes Leaders in Using Enterprise Feedback Management (EFM) to Increase Customer Satisfaction and Improve Business Results / April 2010

Newmarket® International Welcomes Paul Barron as Vice President Global Accounts; Focus Will Be on Driving Revenue and Profitability for Customers / February 2010

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