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Libra OnDemand’s Cloud Continues To Grow

Cutting-edge hospitality technology solution enters new markets with major gaming industry
 implementations and upcoming Middle East expansion

Celebration, Fla. — May 17, 2011 — Libra OnDemand, a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies, is in the midst of major expansion into a pair of important new market segments—the gaming industry and the Middle East region. The innovative technology company is demonstrating its award-winning web-based application suite at key events this week in Catoosa, Oklahoma, and Dubai, UAE.

At CasinoFest 9, hosted by Hard Rock Hotel & Casino Tulsa, Libra OnDemand is sharing its Hospitality Management System, which was recently selected by Casino Enterprise Management magazine as the winner in the Internet Services category for its inaugural Hospitality Operations Technology Awards. The magazine’s new media editor for casino enterprise management, Sarah Klaphake Cords, is moderating a panel at CasinoFest on new media for casino marketing that includes Libra OnDemand’s chief technology officer, Nikolai Balba, as a key speaker. Balba will discuss how hospitality and gaming companies are using social media, integrated through Libra OnDemand’s Hospitality Management System, to enhance the entire CRM experience.

"Casino Enterprise Management is really impressed with Libra OnDemand's Loyalty & Rewards functionality, which is a great fit for the gaming industry’s specialized customer base because it offers customized membership programs and rewards for loyal guests," Klaphake Cords says.

Several giants of the global gaming industry, including iconic Las Vegas Strip properties Wynn and Caesars Palace, have recently implemented Libra OnDemand’s comprehensive solution. The technology is a perfect fit for customer-centric gaming companies, as it is designed to drive sales, increase revenue, improve guest satisfaction, manage travel-booker relationships and provide full end-to-end operational functionality to manage both individual hotels and hotel organizations.

The Middle East is another market prime for Libra OnDemand’s advancements in Cloud-based hospitality management technology. The region’s modern luxury hotels in particular gain tremendous competitive advantage by having a complete 360-degree view of each valuable customer through the easily accessible web-based platform for the Libra OnDemand technology suite.

Libra OnDemand is exhibiting at The Hotel Show 2011 at booth number 8-B420 of Dubai World Trade Centre, May 17 to 19, where CEO Gregg Hopkins will be on hand for one-on-one meetings and to conduct live demonstrations.

“We can’t wait to expose our cost-effective, secure and reliable, Cloud solution to the growing hotel industry of the Middle East. Hundreds of hoteliers worldwide have already experienced the value of Libra OnDemand’s scalable technology, including some of the biggest names in the gaming industry,” says Libra OnDemand CEO Gregg Hopkins.

Libra OnDemand provides a comprehensive, flexible, secure and affordable solution that streamlines and automates the way customer interactions are managed. Accessed through any web browser, Libra OnDemand requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing basic maintenance and support.

For more information, please contact Gregg Hopkins at, or visit

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of affordable, easy to use, web-based applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact or visit the website

Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc.  • Phone: 708-386-1901 or email:


Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296 
Adam Kirby
Plan A Public Relations & Marketing Inc.
Tel: +1.708.386.1901

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Also See: Libra OnDemand Makes It Even Easier For Hotels To Achieve Success In 2011; Leading SaaS provider of hospitality technology solutions announces expanded product offerings and flexible pricing options / January 2011

Libra OnDemand Earns Prestigious Hospitality Operations Technology Award From Casino Enterprise Management; Cloud-based CRM solution honored in leading gaming industry magazine’s inaugural technology award competition / November 2010

FORECAST: Cloudy in New York City, as Libra OnDemand Showcases Award-Winning SaaS CRM Solution at IH/M&RS; Industry-leading CRM provider to demonstrate how their cloud-based suite of applications saves time and money for hotel clients around the globe / November 2010

Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users;’s Chatter, embedded in Libra OnDemand, boosts CRM efficiency and improves internal communication / October 2010

Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

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Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of applications saves time and money for hotel clients around the globe. / June 2010

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Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

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