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Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade


Luxury hotel group uses Software-as-a-Service platform
to build guest relationships, streamline operations.



Celebration, Fla. — June 17, 2010
— Ukraine’s leading luxury hotel brand, Premier Hotels, succeeded in upgrading its Premier Club loyalty program by turning to Libra OnDemand and its suite of easy-to-use Web-based applications. Libra OnDemand enables hoteliers to manage customer relationships, drive loyalty initiatives, focus sales, manage catering events and perform on-demand business analytics.

Premier Hotels, a seven-property chain managed by Kiev-based Premier International Ltd., recently set out to incorporate an option for earning and spending bonuses within its Premier Club loyalty program, an enhancement that required a solid technical platform. Libra OnDemand's online consumer-facing Customer Portal and its customizable back-end Loyalty Management system were the perfect fit.

"Shortly after implementing Libra OnDemand, we discovered other benefits of the system that we had not even realized, like the meetings and events module, email marketing, extensive reporting capability, the sales activities module and even guest history recording," says Tanya Podgoretska, director of sales and marketing for Premier Hotels. "Libra OnDemand gives us complete control of all of our customer relationship management needs in a single, intuitive solution."

With Libra OnDemand's hosted platform, the system exists in the "Cloud,” able to be accessed by any Internet-connected device with proper encrypted credentials—Premier Hotels has been able to drastically reduce costs for equipment and technical support, by as much as 90%, without compromising customer engagement or staff efficiency.

Managing seven properties throughout Ukraine with different property management systems accumulating statistics had proved to be a time-consuming process for Premier Hotels, but Libra OnDemand’s Software-as-a-Service characteristics streamlined sales efforts and dramatically reduced the company’s internal miscommunications. "With Libra OnDemand, centrally managing our loyalty program has become much easier, as we have all data for all the properties online,” Podgoretska says. “The same concerns sales activities—using account profiles recorded by each of our properties and knowing the background, we can build up our communications with corporate accounts more efficiently and effectively."

Built on the Force.com platform, Libra OnDemand is infinitely scalable and integrates seamlessly with the hotel industry’s top property management systems, giving emerging companies like Premier Hotels an affordable CRM solution that can evolve and grow with them. In addition, the Loyalty Management module is adaptable to any existing loyalty program, providing added flexibility. Points can be awarded based on revenue, number of stays or room nights and redeemed for vouchers, gift certificates, upgrades or free stays. Loyalty program members can even view and manage their membership data online, redeem reward points, purchase gift certificates and request room upgrades through the Libra OnDemand Customer Portal, which is embedded into the hotel company’s website.

"Libra OnDemand offers midsize hotel companies like Premier Hotels a flexible and affordable solution for managing their loyalty programs," says Libra OnDemand CEO Gregg Hopkins. "Some of our competitors let guests collect points online, but then force them to contact a call center to redeem them. We provide a full 360-degree solution that enables hotels to manage guest loyalty on their own terms."

Since not all guests want the same things from their hotel loyalty programs—some crave points redeemable for free nights, while others value the perks and special recognition that make travel more enjoyable—Premier Hotels leverages Libra OnDemand’s dynamic CRM management platform to effortlessly cater to both types of guests.
         
For more information, please contact Gregg Hopkins at ghopkins@libraondemand.com or visit www.libraondemand.com.
 
About Premier Hotels
Premier Hotels is a collection of luxury Ukraine hotels operated by Premier International Ltd. The collection includes seven properties: the 5-star luxurious Premier Palace in Keiv, one of Great Hotels of the World; 4-star elegant Oreanda Hotel on the Black Sea shore in Yalta, Crimea, one of Special Hotels of the World; 4-star Dnister Hotel in Lviv; 5-star Otrada boutique hotel in Odessa; 4-star Aurora Hotel and 5-star Cosmopolit Art Hotel in Kharkiv; 4-star Star Hotel in Mukacheve. Many of the hotels are historical landmarks with their own individual style and true reflection of place.
  
About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on demand platform (Force.com) to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.
 
Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc.  • Phone: 708-386-1901 or email: adam@planapr.com.

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Contact:
Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296
ghopkins@libraondemand.com 
 
Adam Kirby
Plan A Public Relations & Marketing Inc.
Tel: +1.708.386.1901
adam@planapr.com

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Also See: Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of Force.com applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Force.com Platform; New Libra OnDemand Web site leverages the power of Force.com to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of Salesforce.com / March 2010

Libra OnDemand Selected as Finalist in Force.com Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the salesforce.com platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the salesforce.com platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009
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