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Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users

Salesforce.com’s Chatter, embedded in Libra OnDemand,
boosts CRM efficiency and improves internal communication


Celebration, Fla. — October 13, 2010 — Libra OnDemand, the leading provider of Cloud-based hospitality CRM applications designed to drive sales and increase revenues for the world’s premier hotel organizations, announces the integration of salesforce.com’s Chatter, a cutting-edge business networking platform featuring an interface similar to that of popular social networks Twitter and Facebook. All Libra OnDemand users automatically have complimentary access to Chatter.
 
As the first enterprise social collaboration application and platform, Chatter has been nicknamed by some users as "Facebook for the Enterprise." The platform borrows several familiar features of the social networking site, repurposing them in a business context—Chatter's features include user profiles, status notifications, commenting capability and groups.

Chatter makes it easy to stay on top of prospective deals, especially in the fluid world of hospitality sales. Every type of record within the Libra OnDemand system is now Chatter-enabled, meaning users can easily follow the people, documents and applications most relevant to them, with the option of receiving updates whenever edits are made or statuses are changed.
 
Hospitality organizations can use Chatter to keep tabs on client activities, build customer relationships and discover new prospects and opportunities. Because of Chatter’s collaborative nature, users can share leads and track deals across the organization from initial contact to contract close, making sure no opportunities fall through the cracks while generating additional business along the way.
 
Besides the helpful functionality for salespeople, Chatter offers obvious guest service and customer relationship management applications as well. Use Chatter to notify on-property personnel when special guests check in, for example, keeping an interactive written dialogue about the guest's needs, complaints and preferences for immediate and long-term reference. Managers or line staff alike can alert colleagues of day-to-day operational crises and follow the issues to conclusion, without the need to organize impromptu, time-consuming meetings.
 
"Chatter allows users to communicate more easily with their peers, eliminating the need to flood colleagues’ inboxes with superfluous emails and erasing worry that someone may be inadvertently left out of the loop,” says Libra OnDemand CEO Gregg Hopkins. "We’re pretty excited about it—it’s a cool little tool that dramatically enhances the Libra OnDemand user experience and which will help our clients do business more efficiently.”
 
While Chatter is decidedly more business-oriented than Twitter and Facebook, it is capable of integrating nicely with those popular public platforms. Chatter lets marketers and salespeople run measurable Twitter campaigns and to interact with prospective clients on the external sites, all from an application embedded within Chatter. And while Chatter interfaces outwardly with Twitter and Facebook, it runs on salesforce.com's private, secure platform, meaning data is only as public as the user wants it to be.
 
Chatter is available as a desktop client, able to deliver requested notifications whether the Libra OnDemand application is open and running or not. It also exists as a mobile application, available for download on the iPhone, Android or Blackberry operating systems.
 
Libra OnDemand's suite of customizable, Cloud-based hospitality CRM technologies are natively embedded on the Force.com platform. Besides making Libra OnDemand infinitely scalable and allowing it to seamlessly integrate with the hotel industry’s top property management systems, this architectural backbone means that all Libra OnDemand clients automatically have access to salesforce.com’s CRM automation tools and technologies.
 
For more information, please contact Gregg Hopkins at ghopkins@libraondemand.com or visit www.libraondemand.com.

About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on-demand platform (Force.com) to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal. Libra OnDemand is a Web-based application that is designed to drive sales and increase revenues for the world’s premier hotel organizations. Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.
 
Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc.  • Phone: 708-386-1901 or email: adam@planapr.com.

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Contact:

Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296
ghopkins@libraondemand.com 

Adam Kirby
Plan A Public Relations & Marketing Inc.
Tel: +1.708.386.1901
adam@planapr.com 

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Also See: Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of Force.com applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Force.com Platform; New Libra OnDemand Web site leverages the power of Force.com to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of Salesforce.com / March 2010

Libra OnDemand Selected as Finalist in Force.com Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the salesforce.com platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the salesforce.com platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009
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