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Libra OnDemand Powers Loyalty Website for Premier Hotels


Leading SaaS CRM solution provides tools to enhance guest relationships

Celebration, Fla. — September 9, 2010 — Ukraine’s leading hotel company, Premier International Ltd., has launched several significant upgrades to its fully customized loyalty program powered by Libra OnDemand and its suite of easy-to-use Web-based applications. Premier International’s Premier Club program has expanded this month to include the company’s midscale brand, Accord Hotels, along with its flagship luxury brand, Premier Hotels. Additionally, Premier Club members can now access their account information online through Libra OnDemand's consumer-facing Customer Portal.

Earlier this year, Kiev-based Premier International used Libra OnDemand's customizable back-end loyalty management system to incorporate options for earning and spending bonuses within Premier Club. Leveraging the Force.com platform, Libra OnDemand is infinitely scalable and integrates seamlessly with the hotel industry’s top property management systems, giving emerging companies like Premier International an affordable customer relationship management solution that can evolve and grow as the company does.
 
Its Accord brand is a perfect example of that evolution. In an effort to more widely popularize its nascent three-property chain, Premier International turned to Libra OnDemand to incorporate Accord into the Premier Club technical framework.
 
Reflective of Libra OnDemand’s position as the hotel industry’s most comprehensive Cloud-based CRM system, Premier Club members can now entirely manage their loyalty accounts online, letting them update their preferences and check their accrued bonuses at any time and from anywhere. The Libra OnDemand Customer Portal offers stay-aware content and self-service options for in-house guests and frequent customers, enabling them to redeem award points, purchase gift certificates and request room upgrades. On the back end, hoteliers can view valuable guest information like stay preferences, service requests and survey results, triggering pre-defined task assignments and workflow rules.
 
Since not all guests want the same things from their hotel loyalty programs—some crave points redeemable for free nights, while others value the perks and special recognition that make travel more enjoyable—Libra OnDemand’s dynamic CRM solution helps Premier International cater to all types of guests effortlessly. Indeed, Premier Club allows guests to receive discounts on accommodations or at participating hotel bars and restaurants, with bonuses able to be redeemed for free stays, other hotel services or airline miles. Exclusive benefits available to members include free room upgrades, late checkout and express check-in.
 
"Libra OnDemand is the perfect solution for Premier International—a midsize hotel company that needs its loyalty program to be modern, easily usable by guests, scalable for growth and yet affordable. That is us in a nutshell,” says Libra OnDemand CEO Gregg Hopkins. "Ours is the only major hospitality CRM product that exists entirely in the Cloud, which means guests get a satisfying user experience while the hotel gets a real-time, 360-degree view of its customer base."
 
For more information, please contact Gregg Hopkins at ghopkins@libraondemand.com or visit www.libraondemand.com.
 
About Premier International Ltd.
Premier International Ltd. operates two of the most respected hotel chains in Ukraine, the luxury Premier Hotels brand and the midscale Accord Hotels brand. Premier Hotels includes seven properties: the 5-star luxurious Premier Palace in Kiev, one of Great Hotels of the World; 4-star elegant Oreanda Hotel on the Black Sea shore in Yalta, Crimea, one of Special Hotels of the World; 4-star Dnister Hotel in Lviv; 5-star Otrada boutique hotel in Odessa; 4-star Aurora Hotel and 5-star Cosmopolit Art Hotel in Kharkiv; 4-star Star Hotel in Mukacheve. Accord Hotels are Bakkara Art Hotel and Rus Hotel in Kiev and Yunost Hotel in Odessa.
 
About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on-demand platform (Force.com) to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal. Libra OnDemand is a Web-based application that is designed to drive sales and increase revenues for the world’s premier hotel organizations. Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.
 
Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc.  • Phone: 708-386-1901 or email: adam@planapr.com.

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Contact:

Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296
ghopkins@libraondemand.com 

Adam Kirby
Plan A Public Relations & Marketing Inc.
Tel: +1.708.386.1901
adam@planapr.com 

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Also See: Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of Force.com applications saves time and money for hotel clients around the globe. / June 2010

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Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

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McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the salesforce.com platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the salesforce.com platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009
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