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HSMAI to Honor Travel Tripper With a Gold Award in its Annual
Adrian Awards Competition

Winners Will Be Honored at Adrian Awards Gala Jan. 31, 2011 in New York City

NEW YORK, NY (January 11, 2011) – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Travel Tripper, LLC with a Gold Adrian Award for advertising excellence in the 54th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.  Travel Tripper was recognized for its innovative marketing campaign from the 2010 HITEC trade show.
HSMAI will pay tribute to Travel Tripper during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives, on January 31, 2011, at the New York Marriott Marquis.
Travel Tripper is a dynamic, fast growing reservation service provider that offers the hotel industry’s best online booking engine - RezTripTM.  Version 2.0 of RezTripTM, which is now available worldwide, has driven length of stay increases of up to 20% and ADR increases of up to 22% for its launch partner hotels.
These strong results are due to RezTripTM’s unique merchandising capabilities.  The product streamlines the shopping process for consumers by enabling hotels to present consistent and logical pricing across rooms, rates, and packages.  RezTripTM 2.0 enables guests to book up to five different rooms in one shopping session across any set of dates. Guests can email in-progress reservations to co-travelers who can review or complete the booking. The booking engine has full multi-lingual and multi-currency capabilities.
This year’s contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry.  “The quality of the entries submitted in this year’s HSMAI Adrian Awards competition was truly outstanding,” said Fran Brasseux, HSMAI executive vice president. “This year’s winners represent the most inspiring examples of travel advertising, public relations, and digital marketing. We look forward to sharing this great work with the industry at the Adrian Awards Gala.”
In addition to celebrating Travel Tripper’s award-winning work, the Gala and reception honors lifetime achievement and the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at    
Visit for more information on the event and tickets/table purchases.
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at Join our social networking communities on Twitter, LinkedIn and Facebook.

About Travel Tripper
Travel Tripper ( is an innovative online reservation solution provider that helps hotels increase conversions and distribution share through hotels’ best sales channel – their proprietary website. In addition to the new and revolutionary RezTripTM 2.0 online booking engine, Travel Tripper offers call center services, Internet Marketing products, and a powerful Business Intelligence system for hotels. 
Travel Tripper  is a privately held company based in New York City.

Travel Tripper:
Bianca MacFarlane

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Also See: Las Vegas Sands Corp. will power direct sales with Travel Tripper’s RezTripTM 2.0 booking engine / November 2010

Customer Direct and Travel Tripper team up to offer best in class hotel call center services / September 2010

Scott Brodows Appointed Executive Vice President of Travel Tripper / June 2010

Travel Tripper Takes Bigger Bite of the Big Apple with Apple Core Hotels; Early leader in online hotel distribution selects Travel Tripper’s RezTrip 2.0 booking engine to help drive online sales for its five Mid-Manhattan properties. / April 2010


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