| Toronto and Honolulu (March 13, 2007) � VFM Interactive,
the leading producer and distributor of hotel rich visual content, announced
today the completion and roll-out of new online videos for twenty Outrigger
and OHANA hotels in Hawaii. The videos are featured both on the Outrigger
and OHANA websites as well as across the Internet through VFM�s extensive
network of distribution partner travel and travel-related websites.
The videos were designed to provide online consumers
a better sense of the special experience and Aloha Spirit of staying at
an Outrigger or OHANA property. In addition to showcasing each hotel�s
unique features and services, the videos also feature many of the attractions
that surround them.
�We are very pleased with the way our new hotel
videos turned out and the way VFM handled this project�, said Lisa Tojo,
Director Interactive Commerce for Outrigger. �We have long
been a strong believer in the importance of rich visual media, and video
in particular, as a tool to better market our hotels and resorts both on
our own website as well as third party sites. The choice of VFM was therefore
an easy one for us: not only do they offer great quality video productions
but their hotel rich media distribution is unmatched,� added Lisa.
�There�s no question that video and other forms
of rich media convey the travel experience far better than still images,�
says Paolo Boni, President and CEO of VFM Interactive. �We�re delighted
to provide Outrigger with great quality videos that will help convince
online consumers that they should be staying at an Outrigger property.�
To view examples of the new Outrigger and OHANA
videos please visit http://www.vfmii.com/outriggervideos/.
About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest
and fastest growing privately-held leisure lodging and hospitality companies
in the Asia Pacific and Oceania regions and continues to expand its presence
throughout the area.
A family-owned company with more than 60 years
of hospitality experience, Outrigger runs a highly-successful, multi-branded
line of hotels, condominiums and vacation resort properties, including
Outrigger® Hotels & Resorts, OHANA® Hotels & Resorts, Outrigger
Condominium Collection®, Embassy Suites®, Best Western® and
Wyndham Vacation Ownership®. Currently, Outrigger operates and/or has
under development 47 properties with close to 12,000 rooms located in Hawaii,
Australia, Guam, Fiji, Palau, Bali and Phuket, Thailand.
Outrigger Enterprises Group also operates and
develops hotel properties and hospitality-related retail and real estate
opportunities for partners in Hawaii, the Pacific, the mainland USA and
Asia. For on-line information, log on at www.outriggerenterprisesgroup.com
*Embassy Suites is a registered trade mark of
Hilton Hotels Corporation.
About VFM Interactive
 VFM
Interactive is the leading end-to-end provider of online media production
and distribution solutions for the hotel and travel industry. VFM helps
hotel and travel companies enhance their online marketing through rich
visual content including still images, videos, 360º virtual tours
and Flash presentation. VFM�s Vscape® platform allows hotels
to manage and distribute their rich media content on the industry�s largest
and fastest-growing distribution network of more than 25,000 websites where
consumers most often research and purchase travel products. This network
includes online travel agencies, travel suppliers, search portals and Global
Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor,
American Airlines, Yahoo!, SideStep, Sabre, Galileo and Worldspan.
VFM�s Vscape media distribution platform is utilized by more than 30,000
hotels from dozens of major hotel chains and resorts from brands and management
companies including Best Western, Choice, Crowne Plaza, Hilton, Holiday
Inn, Interstate, La Quinta, Marriott, Outrigger, Radisson, Regent,
Sheraton, Sol Meliá, W, Westin and Wyndham. For more information,
visit www.vfmii.com.
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