Image Content from VFM Interactive
|TORONTO, CANADA AND PARSIPPANY, NJ, November
15, 2005 - Cendant Travel Distribution Services (TDS) and VFM Interactive
are working to increase the quantity of hotel visuals provided through
Galileo International, Inc., a leading global distribution system (GDS),
and subsidiary of Cendant Corp. (NYSE: CD). The relationship between
the two companies will provide VFM's still and rich media image content
to Galileo-connected agency customers worldwide.
When completed, this arrangement will expand on the existing relationship between Cendant and VFM, which already distributes hotel visual content through Cendant's online travel agencies: Orbitz, CheapTickets and Lodging.com. VFM's growing photo and rich media portfolio will be extended to Galileo International to further enhance the Galileo Image Library, launched earlier this year.
"Consumers rate visuals with extremely high importance in selecting a hotel online and we are delighted to further build on our relationship with Cendant by adding Galileo to our distribution network to offer Galileo-connected travel agencies access to more high quality hotel images," said Paolo Boni, VFM president and chief executive officer.
"We've had great response to the Galileo Image
Library and look forward to adding VFM's distribution feed to provide our
travel agencies around the world with more competitive information and
resources to sell more hotel rooms and other travel services," said George
Roukas, vice president, Strategic Product Development, The Americas, Cendant
Travel Distribution Services.
ABOUT VFM INTERACTIVE
VFM Interactive is the leading distributor and producer of rich media content for the lodging and travel industry. Operating the largest and fastest-growing distribution network, VFM enables hotels to maximize their presence online using the power of rich media on more than 5,000 travel-related distribution points where consumers are researching and purchasing travel products. In addition to sites such as Travelocity, Orbitz, Priceline and TripAdvisor, VFM's distribution network also includes major search engines like Yahoo! and GDSs, including Worldspan. VFM also produces a variety of media marketing content including still images, rich media videos, 360° virtual tours and Flash productions. VFM's clients include more than 8,000 hotels and resorts from brands and management companies such as Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, Le Meridien, Marriott, MGM, Outrigger, Radisson, Regent, Sheraton, W, Westin, and Wyndham.
About Cendant Travel Distribution Services:
Cendant Corporation's (NYSE: CD) Travel Distribution Services Division, is one of the world's largest and most geographically diverse collections of travel brands and distribution businesses. The division, employing nearly 9,000 people in approximately 120 countries, includes: a leading (GDS) global distribution system (Galileo), serving more than 44,000 travel agencies and over 60,000 hotels; hotel distribution and services businesses (Neat Group®, THOR®, TRUST and WizCom®); leading online travel agencies (CheapTickets®, ebookers.com®, HotelClub.com, Lodging.com, Orbitz®, and RatesToGo.com); an airline market intelligence company (Shepherd Systems); an international travel technology and software company (Travelwire); a leading international provider of long-haul air travel and travel product consolidator (Travel 2®/Travel 4®); online global corporate travel management solutions (Orbitz for Business® and Travelport®); and a leading wholesaler and global online provider of hotels, destination services, travel packages and group tours (Gullivers Travel Associates, OctopusTravel.com® and Travel Bound, Inc.).
Cendant Travel Distribution Services
|Also See:||The Majority of Online Travelers Rate Hotel Visuals Among Top Influencing Factors in Selecting a Hotel Online / November 2005|
|Accor North America To Enhance Online Presence of Sofitel and Novotel Brands; Selects VFM Interactive as Rich Media Services Provider / November 2005|
|VFM Interactive’s Innovation and Expansion Delivers Strong Client and Distribution Growth Reinforcing VFM Market Leadership Position / September 2005|
|VFM Interactive Expands Board of Directors Amid Record Growth; Appoints 20-year Veteran Michael W. McCormick to New Seat / September 2005|
|Worldspan Becomes First GDS to Use VFM to Distribute Stills & Rich Media / August 2005|
|Le Méridien Adopts VFM's Vscape for Photo & Rich Media Distribution / July 2005|
|Sol Meliá Partners with VFM to Use Videos to Market Resorts Online / July 2005|
|Best Western Partners with VFM Interactive in Unprecedented Rich Media Strategy / June 2005|
|VFM Interactive Launches Vscape® – a Rich Media Distribution Solution Providing Unprecedented Control to Hotels / June 2005|
|After Seeing Tremendous Response to Pilot Online Videos, W Hotels Partners with VFM Interactive to Add Online Video Tours to All its Properties / March 2005|
|VFM Interactive releases PhotoFlicks®; Innovative Rich Media Turns Still Photographs into Audio-enhanced Slide Shows to Increase Hotel Bookings Online / November 2004|
|Vantis Partners with VFM Interactive to offer Hotel Clients Rich Media Solutions / October 2004|
|Rich Content Such as Internet Videos, Virtual Tours and Flash Presentations Significantly Impact the Buying Decision of Consumers Researching and Booking Hotels Online / December 2003|
|Online Rich Content Is an Important Branding Asset as Well as a Compelling Marketing Tool for Hotel Franchisees to Drive Revenues Through All Online Channels, Both Direct and Indirect / January 2004|