Hotel Online  Special Report


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VFM Interactive's Vscape® Selected by La Quinta
to Distribute Hotel Company's Photograph Images

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TORONTO, CANADA February 1, 2006 – VFM Interactive, the leader in online media production, management, and distribution for the travel industry, has been selected by La Quinta Corporation to distribute still photographic images for the company’s affiliated brands, which include La Quinta Inn®, La Quinta Inn & Suites® and Baymont Inn & Suites® brands. La Quinta currently accounts for nearly 600 properties in North America.

Using Vscape®, VFM’s proprietary management and distribution platform, La Quinta is able to build its portfolio of images and distribute them to the industry’s largest media distribution network, which consists of more than 10,000 distribution points of third-party travel Web sites, Internet portals and global distribution systems. VFM’s vast distribution network provides La Quinta direct access to consumers through some of the most recognized names in travel and search, including Orbitz, Travelocity, Yahoo!, Lodging.com and Worldspan. 
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Vscape also includes a Web-based Online Media Manager that enables hotels to easily upload, store, modify, manage, categorize, distribute and track the usage of all digital assets and rich media through a single access point.  Through Vscape’s online management tool, La Quinta brand representatives will be able to manage their still and rich media content from any desktop and exert unparalleled control in selecting where and when their images will appear. 

“We are very excited to work with VFM to help us increase our brands’ profile among travel Web sites and other major Internet portals to reach more consumers,” said Sandy Heilman, vice president of electronic distribution and marketing for La Quinta.  “By providing the ability to fulfill all of our management and distribution needs in one relationship, VFM will help La Quinta properties save significant time and money in managing image content and distribution.”

“We are eager to help La Quinta increase their brand and property exposure on the Web and other channels to help increase sales,” said Paolo Boni, president and CEO of VFM Interactive.  “Vscape’s still image distribution complements VFM’s robust rich media portfolio and services and provides unique management and control features that are not available anywhere else through one source.” 

About VFM

VFM is the leading end-to-end provider of online media management, production and distribution for the hotel and travel industry. Operating the largest and fastest-growing distribution network, VFM enables hotels to maximize their presence online using the power of rich media on more than 10,000 travel-related distribution points where consumers are researching and purchasing travel products. In addition to sites such as Travelocity, Orbitz, Priceline and TripAdvisor, VFM’s distribution network also includes major search engines like Yahoo! and GDSs, including Worldspan.  VFM also produces a variety of media marketing content including still images, rich media videos, 360° virtual tours and Flash productions. VFM also provides production services for photography, virtual tours, and videos, greatly improving the way hotels showcase their properties online. VFM’s clients include more than 8,000 hotels and resorts from brands and management companies such as Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Le Meridien, Marriott, MGM, Outrigger, Radisson, Regent, Sheraton, W, Westin, and Wyndham. 


 
Contact:

VFM Interactive
Debra Sharp
Director of Communications
416-593-6634
debra.sharp@vfmii.com
Website: www.vfmii.com
 

Dawn Lyon
For VFM Interactive
415-846-4706
dawn.lyon@lyon-share.com
 

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Also See: Galileo International to Add Still and Rich Media Image Content from VFM Interactive / November 2005
The Majority of Online Travelers Rate Hotel Visuals Among Top Influencing Factors in Selecting a Hotel Online / November 2005
Accor North America To Enhance Online Presence of Sofitel and Novotel Brands; Selects VFM Interactive as Rich Media Services Provider / November 2005
VFM Interactive’s Innovation and Expansion Delivers Strong Client and Distribution Growth Reinforcing VFM Market Leadership Position / September 2005
VFM Interactive Expands Board of Directors Amid Record Growth; Appoints 20-year Veteran Michael W. McCormick to New Seat / September 2005
Worldspan Becomes First GDS to Use VFM to Distribute Stills & Rich Media / August 2005
Le Méridien Adopts VFM's Vscape for Photo & Rich Media Distribution / July 2005
Sol Meliá Partners with VFM to Use Videos to Market Resorts Online / July 2005
Best Western Partners with VFM Interactive in Unprecedented Rich Media Strategy / June 2005
VFM Interactive Launches Vscape® – a Rich Media Distribution Solution Providing Unprecedented Control to Hotels / June 2005
After Seeing Tremendous Response to Pilot Online Videos, W Hotels Partners with VFM Interactive to Add Online Video Tours to All its Properties / March 2005
VFM Interactive releases PhotoFlicks®; Innovative Rich Media Turns Still Photographs into Audio-enhanced Slide Shows to Increase Hotel Bookings Online / November 2004
Vantis Partners with VFM Interactive to offer Hotel Clients Rich Media Solutions / October 2004
Rich Content Such as Internet Videos, Virtual Tours and Flash Presentations Significantly Impact the Buying Decision of Consumers Researching and Booking Hotels Online / December 2003
Online Rich Content Is an Important Branding Asset as Well as a Compelling Marketing Tool for Hotel Franchisees to Drive Revenues Through All Online Channels, Both Direct and Indirect / January 2004


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