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Kimpton Hotels & Restaurants to Enhance Online Presence; 
Selects VFM Interactive as Rich Media Production
& Distribution Provider
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VFM to produce and distribute new rich media for all Kimpton properties

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San Francisco, CA and Toronto, Canada, December 14, 2007 – Kimpton Hotels & Restaurants, the first and leading collection of boutique hotels throughout the United States and Canada, is ramping up its online marketing with more rich visual content through a new partnership with VFM Interactive, the leading producer and distributor of hotel rich media.  As part of the partnership, VFM will be producing and distributing new rich media – still images, virtual tours and videos – that will enhance and better display the distinct features and services of each of Kimpton’s unique properties to travel consumers both on Kimpton’s website as well as VFM network of more than 25,000 travel sites and other electronic distribution channels.  

Additionally, Kimpton will be utilizing VFM’s Vscape® online rich media management and distribution platform as well as a new custom-developed state-of-the-art multimedia viewer to better display its properties’ media.   Vscape will allow Kimpton to store, manage and distribute to all electronic channels all of its properties’ images, virtual tours, videos and other marketing content through a single platform.  Utilizing the best media display technologies, the new VFM Flash-based viewer will provide online consumers with a superior user experience, allowing them to quickly and easily explore each Kimpton property and its guestrooms, amenities, meeting facilities, restaurants etc. through engaging rich visual content.

“Our goal is to use the best marketing tools available to fully convey to online consumers the distinct and attractive features of each of our unique properties and convince them to stay there. And in today’s online world, rich visual content like still images, virtual tours and videos are an essential part of the online marketing mix,” said Kathleen Sanford Reidenbach, vice president, revenue management & distribution for Kimpton.  

“VFM’s high quality rich media productions, industry-leading media management and distribution technology, and unparalleled distribution network make them the ideal partner to help us enhance our properties’ online image and, ultimately, reach more consumers,” added Reidenbach.

“We’re delighted and proud to have been selected by Kimpton for their rich media production and distribution needs,” said Paolo Boni, president and CEO of VFM.  “It’s a great endorsement of VFM and our capabilities.  Importantly, it’s also further evidence that quality hotel rich visual content is no longer a just ‘nice to have’.“ 

About Kimpton

San Francisco-based Kimpton Hotels & Restaurants is the first and leading collection of boutique hotels throughout the United States and Canada. Founded by Bill Kimpton in 1981, privately held Kimpton Hotels offers services and design elements focused on care, comfort, style, flavor and fun. Every Kimpton hotel reflects the energy, personality and pulse of its location, history and architectural style. Each property features personalized guest services, comforting in-room amenities, specialty rooms and suites, and provides a range of exciting culinary experiences through affiliated top-rated destination chef-driven restaurants. Kimpton takes pride in its commitment to social responsibility and leads the hospitality industry in ecological practices through its innovative EarthCare programs. In addition, Kimpton demonstrates a unique dedication to its female guests with the Women InTouch program, offering comfortable and safe environments, in-room fitness and wellness options as well as the company's unique "Forgot It, We've Got It" honor bar, providing essentials that women travelers may have forgotten at home. Among the company's newest properties are the Hotel Palomar in Washington D.C., which opened in July 2006, and the Hotel Palomar Dallas, which opened in August, 2006. Additional projects are underway in Southern California, Texas, Florida and Virginia. For more information, please visit www.KimptonHotels.com or call 1-800-KIMPTON.

About VFM Interactive

VFM Interactive is the leading end-to-end provider of online media production and distribution solutions for the hotel and travel industry. VFM helps hotel and travel companies enhance their online marketing through rich visual content including still images, videos, 360º virtual tours and Flash presentation.  VFM’s Vscape® platform allows hotels to manage and distribute their rich media content on the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep, Sabre, Galileo and Worldspan.  VFM’s Vscape media distribution platform is utilized by more than 30,000 hotels from dozens of major hotel chains and resorts from brands and management companies including Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta,  Marriott, Outrigger, Radisson, Regent, Sheraton, Sol Meliá, W, Westin and Wyndham. For more information, visit www.vfmii.com


 
Contact:

Paolo Boni
President & CEO
VFM Interactive Inc.
t. 416.263.5663
e. paolo.boni@vfmii.com
Website: www.vfmii.com
 

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Also See: VFM Interactive and Omni Hotels Complete Study on the Impact of Rich Visual Media On Hotel Bookings / October 2007
VFM Interactive's Vscape® Selected by La Quinta to Distribute Hotel Company's Photograph Images / January 2006
Galileo International to Add Still and Rich Media Image Content from VFM Interactive / November 2005
The Majority of Online Travelers Rate Hotel Visuals Among Top Influencing Factors in Selecting a Hotel Online / November 2005
Accor North America To Enhance Online Presence of Sofitel and Novotel Brands; Selects VFM Interactive as Rich Media Services Provider / November 2005
VFM Interactive’s Innovation and Expansion Delivers Strong Client and Distribution Growth Reinforcing VFM Market Leadership Position / September 2005
VFM Interactive Expands Board of Directors Amid Record Growth; Appoints 20-year Veteran Michael W. McCormick to New Seat / September 2005
Worldspan Becomes First GDS to Use VFM to Distribute Stills & Rich Media / August 2005
Le Méridien Adopts VFM's Vscape for Photo & Rich Media Distribution / July 2005
Sol Meliá Partners with VFM to Use Videos to Market Resorts Online / July 2005
Best Western Partners with VFM Interactive in Unprecedented Rich Media Strategy / June 2005
VFM Interactive Launches Vscape® – a Rich Media Distribution Solution Providing Unprecedented Control to Hotels / June 2005
After Seeing Tremendous Response to Pilot Online Videos, W Hotels Partners with VFM Interactive to Add Online Video Tours to All its Properties / March 2005
VFM Interactive releases PhotoFlicks®; Innovative Rich Media Turns Still Photographs into Audio-enhanced Slide Shows to Increase Hotel Bookings Online / November 2004
Vantis Partners with VFM Interactive to offer Hotel Clients Rich Media Solutions / October 2004
Rich Content Such as Internet Videos, Virtual Tours and Flash Presentations Significantly Impact the Buying Decision of Consumers Researching and Booking Hotels Online / December 2003
Online Rich Content Is an Important Branding Asset as Well as a Compelling Marketing Tool for Hotel Franchisees to Drive Revenues Through All Online Channels, Both Direct and Indirect / January 2004


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