More Meetings and Group Business for Hotel Clients
Client Performance and Deliver Unrivaled ROI
Washington, D.C. – May 11, 2005 – TIG Global, the leading provider of interactive marketing services for hotels and resorts, has announced the successful launch and implementation of its RFP tracking and reporting system. TIG Global’s RFP Availability Reports, which compile all individual inquiries and group leads submitted through websites’ RFP and Contact Us forms, enable hotel clients to garner valuable, qualified group leads, gauge potential revenue opportunities, close Internet-driven group business, and measure realized incremental revenue generated through TIG Global’s turnkey Internet marketing program.
“We have found TIG Global’s Internet marketing program to be a natural complement to our sales and marketing initiatives at a resort property in Florida that we manage. During our first three months with the program, the hotel generated over $116,000 in direct online bookings and generated thousands in potential revenue for group business received through website RFP submissions,” said Julie Reigle, SVP Sales and Marketing for Remington Hotel Corporation.
TIG Global developed its RFP tracking and reporting system in response to the rapidly growing online meeting and group business markets. Both formal and informal meeting planners are increasing utilizing web tools for researching and soliciting proposals from hotels. Using proven search engine marketing techniques to capture market share, TIG Global drives these professional and non-professional meeting planners direct to hotel clients’ websites. TIG Global also integrates numerous “calls to action” on its clients’ websites to entice planners to submit online RFPs, which are immediately sent to the properties’ staff. Clients also receive monthly, comprehensive tracking reports to assess the program ROI.
In addition to the RFP and Contact Us submission tools and monthly summary reports, TIG Global’s strategic interactive marketing services also include website development and management, search engine optimization, pay-per-click marketing, strategic links and media placements, statistical reporting and analysis, and consultative account management. Hotel clients receive monthly online performance activity reports detailing website traffic, consumer behavior, and direct online revenue gained from TIG Global’s Internet marketing program.
About TIG Global:
TIG Global, headquartered in Washington, DC, is the market-leading interactive marketing company for hotels. TIG Global's consultative, strategic marketing programs raise online visibility, drive direct incremental revenue, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.
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