Hotel Online
News for the Hospitality Executive



Lifeclass Hotels Doubles Directs Booking with RateTiger

Increasing product packages and exposure results in 30% revenue growth across 6 properties


London, UK, 10 May 2013:
Slovenia-based LifeClass Hotels has successfully utilized the Billboard Effect to increase direct bookings by over 100% with the help of RateTiger, the integrated channel manager, pricing data and guest review monitoring tool.
 
The 4/5 Star hotel group of six properties has been able to introduce a substantial expansion of its product offerings from one room rate plan for four room-types to 16 rate plans for 6 - 7 room-types. The company achieved this across all locations in just 12 months through RateTiger channel manager, resulting in a surge in both bookings and increased revenue. LifeClass Hotels has also improved price positioning and rate parity through competitor benchmarking reports from RateTiger Shopper, a rate shopping tool and thereby improved exposure in their 17 sales channels of distribution.
 
“LifeClass implemented RateTiger last year, which allows hotels to easily analyze the market,” said Casey Davy, VP EMEA, eRevMax. Each property has been able to take control of its sales channels by updating rates and inventory across multiple distribution channels and travel portals in real-time. By utilizing shopper reports, the hotel can calculate better rate opportunities to improve market position.”  
 
“RateTiger has certainly made it easy for us to set rates and update all the sales channels very quickly. We have been able to expand our online distribution channels, diversify product offerings, and reach out to a new audience. Direct bookings have also increased as a result of the enhanced visibility through different OTAs – and due to the strict maintenance of rate parity,” said Alen Milosevic, Revenue Manager, LifeClass Hotels & Spa.
 
LifeClass has been accessing Reservation Reports, a key module in RateTiger to monitor channel performance and map demographics of their customers. Through booking analysis, the group was able to identify the top-performing channels and offer customized packages to their key markets in Italy, Austria, Germany, Russia while continuing to cater to domestic tourists.
 
In recent months, LifeClass Hotels has also experienced a surge of repeat business by developing a post-stay, guest engagement through online guest review websites using RateTiger Review. This has resulted in 30% revenue growth in 2012.  Each property assess the information and responds to guest reviews from social channels like TripAdvisor, Facebook, Yelp, etc along with those associated with sales channels (like Booking and Expedia) multiple times a day.

“We have been actively monitoring guest reviews of our properties as well as those of our competitors. RateTiger Review has helped us to respond pro-actively to negative reviews, and address our product offerings”, observed Alen Milosevic.  
 
About LifeClass:
Founded in 2004, LifeClass Hotels & Spa is one of the biggest hotel chains in Slovenia with six properties in 4-5 star categories. LifeClass offers excellent accommodation, culinary, wellness and congress services together with its rich and varied top quality additional offer. Since 2004, LifeClass Hotels & Spa are characterized by high-quality services and products, with a strong personal touch when it comes to dealing with guests. . Each hotel has its very own regional character that symbolizes the strong relation between the hotel and its location. For more information refer to: http://www.lifeclass.net

About RateTiger:
RateTiger is a premium hotel rate shopping and channel management solution. RateTiger's Product Suite, security certified under ISO 27001:2005, empowers and enables hotel properties and accommodation providers to compare rates with competitors in real-time and update a vast network of sales distribution channels and travel portals easily and efficiently, offering two-way data connectivity.
 
RateTiger, by eRevMax, is considered the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions for the hospitality industry. Incorporated in 2001, eRevMax serves over 6000 clients with offices and R&D Centres across three continents. For more information, please visit http://www.erevmax.com

.
Media Contact:

Aparna Bhattacharya
aparnab@erevmax.com

.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Leonardo Hotels Extends Contract with RateTiger for Future-Proof eDistribution and Company Expansion; Online sales of expanding hotel group monitored and managed with channel management technology by eRevMax / April 2013

eRevMax Focuses on APAC Growth to Meet Demand Acceleration; Prashant Menon promoted to Vice President of Sales for the region / April 2013

Premier Inn India Increases Online Bookings to over 20% with RateTiger / April 2013

GHOTEL Hotel & Living Selects RateTiger for Smart Online Room Distribution / April 2013

Hotwire Completes Two-Way XML Integration with RateTiger; Integrated channel management specialist secures direct connection with leading discount travel site / April 2013

Sarova Hotels upgrades centralized distribution with RateTiger enterprise connectivity solution; Hotel group integrates two-way channel connectivity into PMS / March 2013

JJW Hotels Set to Increase Online Bookings with RateTiger's Channel Manager; RateTiger's automated inventory distribution implemented across 23 JJW properties / March 2013

Louvre Hotels Group upgrades distribution network using RateTiger enterprise connectivity solution; Leading global hotel group implements full 2-way connectivity to build revenue opportunities & extend distribution reach / February 2013

Appointments: eRevMax Expands Market Presence of RateTiger into the Middle East, Africa, Latin America, and Thailand / February 2013

BW Belgium Achieves 5% Revenue Growth in 2012; Hospitality Solutions improves position for 55 properties utilizing RateTiger / February 2013

eRevMax Updates SimpleDistribution with Improved Functionality; Advanced inventory management features applied to web-based entry-level channel manager, powered by RateTiger / January 2013

Customers Using RateTiger Give Thumbs Up to eRevMax; Annual Customer Satisfaction Survey reveals four out of five users recommend RateTiger / December 2012

Indian Vacation Ownership Leader increases occupancy with RateTiger; 23 Club Mahindra properties generate more bookings with improved sales visibility while reducing the administration process / December 2012

eRevMax Launches Hotel & Channel Eco-System; Hotel Distribution Technology Specialist Advances Connection Environment for Online Channels and Hotel Brands / November 2012

eRevMax Unveils RTSuite 3 for the Best in Channel Management; Redesigned interface with additional control and automation for rate and inventory distribution / October 2012

eRevMax International announces Senior Management Appointments; Vishal Arora appointed as the VP - Product Management and Jan Murza promoted to VP Sales - Americas / October 2012

eRevMax Restructures Customer Service To Deliver Product Consultancy; New 24/7 Support Call Centre and Service Account Management Implemented for RateTiger Customers / October 2012

Royal Orchid Hotels Leverages New Technology Solutions for Smart Growth; Hospitality company utilizes RateTiger for double figure growth / August 2012

Tradewinds Hotels and Resorts Diversifies Product Offering with Distribution Control; Malaysian hotel group boosts bookings by increasing exposure in new markets / August 2012

Hotels Don't See Social Media as a Priority, says Ecole Hoteliere de Lausanne (EHL) Research; Survey shows hotels are going back to basics by increasing focus on offline and direct sales to reduce third-party costs instead of new social media techniques / August 2012

4C Hotels Increases Direct Bookings by 5% Managing Guest Reviews; Hotel group increases TripAdvisor ranking 30 points through proactive guest review management / August 2012

Hotel Room Rates Undergo Closer Inspection by Corporate Buyers; RateTiger introduces enhanced rate transparency with Rate Parameter Shopping / July 2012

Greg Berman Appointed COO of RateTiger, eRevMax International RateTiger recruits former COO & CTO of HBSi / June 2012

New Research Finds Rate Parity is still the Biggest Dilemma for Hoteliers; Ecole Hôtelière de Lausanne reveals an ongoing struggle to maintain rate parity forcing hotels to rethink their distribution mix / June 2012

RateTiger Restructures Sales and Support To Meet Greater Customer Service Expectations / May 2012

eRevMax Expands its India Presence with New Office in Bengaluru; Further invests into the Indian market to meet growing client demand in APAC region / April 2012

eRevMax International Appoints Michael McCartan to CEO; Global software and services house, owner of RateTiger, restructures for new growth initiative / March 2012

Time Hotels to Further Increase eBusiness with Better Channel Management; French hotel group improves sales and distribution channels with RateTiger / February 2012

RateTiger Launches Apple Mac version; RTSuite now available on Macintosh computers / December 2011

Best Western Endorses RateTiger; Regional offices of the World's Biggest Hotel Family certifies RTSuite as preferred channel management solution for properties in chosen countries / November 2011

LodgeGate Implements RateTiger for Seamless Online Booking Connectivity; RTConnect selected by Dutch PMS to expand rate and inventory distribution / November 2011

RateTiger Adds Enhanced Intelligence Reporting; Hoteliers gain greater reservation control to optimize sales channel performance / October 2011

eRevMax – RateTiger Marks Its 10th Anniversary; A decade of excellence, technology leadership and business success / September 2011

RateTiger Introduces Price Transparency with Intelligent Rate Data; RTSnapShot helps corporate buyers better understand hotel rates / August 2011

eRevMax Expands its Global Footprint in Asia, America & Africa; RateTiger & SimpleDistribution establish a presence in South America, Australia, South Africa and China / August 2011

Newcomer - RateTiger nominated for Business Traveler Innovation Awards; RTCorp recognized for intelligent rate shopping technology / July 2011

RateTiger launches RTConnect version 3.5 at HITEC 2011; Premium channel manager unveils its latest XML gateway / June 2011

RateTiger Forms Closer Ties with Online Channel Partners; New service further connects hotels and travel websites / May 2011

RateTiger Launches Hotel Content Management Tool; Integrating content management and distribution in one tool / April 2011

Cultuzz and RateTiger Simplify eBay Hotel Bookings; Channel manager integrates one of the largest ecommerce platforms / April 2011

RateTiger’s Channel Management Technology has been selected by Accor; Global hotel chain installs RTConnect to enhance distribution across sales channels / March 2011

RateTiger Publishes Latest Hotel Channel Management Data - 2011; Over 51 million online rate updates, up 88% on 2010 / March 2011

RateTiger Fully Automates Hotel Room Distribution and Pricing; Inventory & rate management take a leap forward / March 2011

eRevMax Acquires Lunar Logic Polska for Digital Development Growth; Web application development expertise added to hospitality technology portfolio / February 2011

ONETECH Integrates RateTiger to Expand Channel Offering to Customers; Vagabond Inn gains instant access to rate and reservation data for 700 sales channels / February 2011

eRevMax launches new Blackberry App for channel management; ‘RateTiger Mobile’ now available @ Blackberry Appworld / January 2011

eRevMax appoints Chief Operating Officer for RateTiger; Hospitality software company announces further team expansions / December 2010

eRevMax Appoints eCommerce Specialist for RateTiger's Corporate Market; RTCorp made available to Corporate Travel Buyers / November 2010

RateTiger launches guest review management tool for hotels; Channel management specialist introduces reputation management to RTSuite / October 2010

Paradores de Turismo Selects RateTiger for Channel Management; Spanish hotel chain focuses on ecommerce for future growth / October 2010

RateTiger Adds GDS Shopping and Completes 600 Channel Integrations; Channel management specialist facilitates benchmarking / September 2010

eRevMax Recertified for ISO/IEC 27001:2005; Hospitality Software Vendor maintains strict compliance to international security best practices / August 2010

eRevMax Expands Footprint in Asia Pacific; Channel management pioneer prepares for accelerated growth in emerging markets / July 2010

RateTiger’s online channel management iPhone App now @App store; Room and rate distribution goes mobile / June 2010

RateTiger Partners with Travelscream to Offer Digital Marketing; Online travel offers updated through channel manager reach millions of consumers through a global distribution platform / June 2010

RateTiger Launches Partner Programme for Booking Websites; Channel Management software provider improves interaction options between booking websites and channel management customers / April 2010

MICROS OPERA Interfaces with RateTiger’s Channel Manager; Hotels will manage rates, availability, inventory and reservations directly from the MICROS OPERA Property Management System or from MICROS OPERA Central System and myfidelio.net / March 2010

eRevMax Launches RateTiger Academy; eRevMax and XOTELS partner to develop knowledge for hoteliers in changing markets / March 2010

Online updates predicted to grow to half a billion; RateTiger publishes channel management data / February 2010

Sihot Integrates RateTiger to Streamline Inventory Management; Bi-directional interface enhances PMS functionality for hoteliers / February 2010

Room Mate Hotels Optimizes Online Bookings with RateTiger; Global hotelier benefits from channel management software / February 2010

Tradyso selects RateTiger for automated channel management; RTConnect helps Spanish CRS to connect to global demand / January 2010

The world’s best Channel Management company flourishes from the world’s best golfer / January 2010

eRevMax receives PCI compliance certification; PCI Security Standards Council recognizes security of RateTiger’s parent systems / December 2009

RateTiger Tops 500 Channels and Adds GDS Connectivity; Single solution now handles all electronic distribution channels / November 2009

eRevMax / RateTiger Announces Strategic Growth Plan / November 2009

Classic British Hotels Implements RTSuite To Manage Online Sales; Hotelier chooses RateTiger for online distribution / September 2009

Error Updating Rates Online Can Cause Significant Loses in Revenue; A human Error at a Venice, Italy Hotel an Eye Opener / August 2009

Forestdale Hotels Installs RateTiger to maintain rate parity and reservations on Expedia / August 2009

Travel Intelligence Group Partners With RateTiger to Enhance Competitive Positioning; Online travel provider benchmarks rate parity / July 2009

Trust International Signs Deal With Rate Tiger To Connect Hotel Brands with 400+ Travel Channels Worldwide / June 2009

RateTiger to Present at HITEC 2009 Roundtable / June 2009

RateTiger Retains Integration Leadership With 400 Actual Connections; RateTiger leads with largest number of website integrations / June 2009
.
To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.