Hotel Online
News for the Hospitality Executive



Royal Orchid Hotels Leverages New Technology Solutions for Smart Growth


Hospitality company utilizes RateTiger for double figure growth

Bengaluru, 29 August 2012: Premium hospitality company, Royal Orchid Hotels has leveraged new cloud technology and channel management solutions to secure double-figure profit increases. The hotel group, which has expanded from 12 to 35 properties in three years, has harnessed the power of connected online solutions to support occupancy and room revenue for all its properties.

Royal Orchid Hotels optimized its control over inventory and rates to increase revenue using RateTiger’s RTSuite channel manager throughout its portfolio. Dhiraj Trivedi, AVP - Revenue Management & Electronic Distribution has contributed to the company’s fast paced growth by understanding that today’s consumers are more aware and knowledgeable than the person serving them. To bridge this gap he takes advantage of smart technology solutions that are easy to understand and use, efficient to operate and delivers quick result.



The hotel portfolio distributes rates and inventory to both business and consumer travel buying channels through the RateTiger technology. Dhiraj selected the comprehensive channel management solutions to receive market rate data for optimizing room rates, automate inventory control to ensure continuous availability and reservation delivery capabilities to receive bookings in a real-time environment.

“Technology should lead to simplicity. With RateTiger we have been able to achieve that. We need to manage a good mix of channels - leisure and business OTAs as well as consortia sites to secure bookings. We are now able to efficiently update all our connected channels with real-time rates and have full control of our inventory and position at all times. The various reports provide a quick view of where we stand in the market and it is very easy to see which channels are performing and bringing results, thereby helping us determine channel ROI effectively,” commented Dhiraj.

The hotel group understands that new distribution technology will continue to dominate online sales. In time offline demand will migrate online and the portfolio’s internet presence will gain more importance. The group’s strategy is focused on leveraging the power of cloud to ensure members have quick access to relevant data. The hotel plans to increase its social media activity and is working on organic, paid, social and mobile media to further expand exposure and reach. The group is also revamping its website to attract more customers and enhance direct bookings.

As one of the leading Indian hotel brands in the upscale and mid-scale segment, Royal Orchid Hotels has always been an early technology adopter. It was one of the few hotels that had virtual tours of all its properties on its website four years ago. Today the hotel continues its legacy and has been experimenting with different technologies – from distribution tools, GDS – OTA – PMS connectivity, social and mobile media to cloud based platforms.

About RateTiger:

RateTiger is a premium rate shopping and channel management solutions provider, a thought leader in online sales and revenue management. RateTiger’s Product Suite, security certified under ISO 27001:2005, empowers and enables the travel and hospitality industry to compare rates with competitors on a real-time basis and update a wide variety of distribution channels and travel portals easily and efficiently with the largest online channel management network (750+) and XML connections (150+) available.

 For further details, please visit www.ratetiger.com

.
Media Contact:

Neha Ginoria
+91 (0) 98307 00214
nehag@erevmax.com


.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also see: Tradewinds Hotels and Resorts Diversifies Product Offering with Distribution Control; Malaysian hotel group boosts bookings by increasing exposure in new markets / August 2012

Hotels Don't See Social Media as a Priority, says Ecole Hoteliere de Lausanne (EHL) Research; Survey shows hotels are going back to basics by increasing focus on offline and direct sales to reduce third-party costs instead of new social media techniques / August 2012

4C Hotels Increases Direct Bookings by 5% Managing Guest Reviews; Hotel group increases TripAdvisor ranking 30 points through proactive guest review management / August 2012

Hotel Room Rates Undergo Closer Inspection by Corporate Buyers; RateTiger introduces enhanced rate transparency with Rate Parameter Shopping / July 2012

Greg Berman Appointed COO of RateTiger, eRevMax International RateTiger recruits former COO & CTO of HBSi / June 2012

New Research Finds Rate Parity is still the Biggest Dilemma for Hoteliers; Ecole Hôtelière de Lausanne reveals an ongoing struggle to maintain rate parity forcing hotels to rethink their distribution mix / June 2012

RateTiger Restructures Sales and Support To Meet Greater Customer Service Expectations / May 2012

eRevMax Expands its India Presence with New Office in Bengaluru; Further invests into the Indian market to meet growing client demand in APAC region / April 2012

eRevMax International Appoints Michael McCartan to CEO; Global software and services house, owner of RateTiger, restructures for new growth initiative / March 2012

Time Hotels to Further Increase eBusiness with Better Channel Management; French hotel group improves sales and distribution channels with RateTiger / February 2012

RateTiger Launches Apple Mac version; RTSuite now available on Macintosh computers / December 2011

Best Western Endorses RateTiger; Regional offices of the World's Biggest Hotel Family certifies RTSuite as preferred channel management solution for properties in chosen countries / November 2011

LodgeGate Implements RateTiger for Seamless Online Booking Connectivity; RTConnect selected by Dutch PMS to expand rate and inventory distribution / November 2011

RateTiger Adds Enhanced Intelligence Reporting; Hoteliers gain greater reservation control to optimize sales channel performance / October 2011

eRevMax – RateTiger Marks Its 10th Anniversary; A decade of excellence, technology leadership and business success / September 2011

RateTiger Introduces Price Transparency with Intelligent Rate Data; RTSnapShot helps corporate buyers better understand hotel rates / August 2011

eRevMax Expands its Global Footprint in Asia, America & Africa; RateTiger & SimpleDistribution establish a presence in South America, Australia, South Africa and China / August 2011

Newcomer - RateTiger nominated for Business Traveler Innovation Awards; RTCorp recognized for intelligent rate shopping technology / July 2011

RateTiger launches RTConnect version 3.5 at HITEC 2011; Premium channel manager unveils its latest XML gateway / June 2011

RateTiger Forms Closer Ties with Online Channel Partners; New service further connects hotels and travel websites / May 2011

RateTiger Launches Hotel Content Management Tool; Integrating content management and distribution in one tool / April 2011

Cultuzz and RateTiger Simplify eBay Hotel Bookings; Channel manager integrates one of the largest ecommerce platforms / April 2011

RateTiger’s Channel Management Technology has been selected by Accor; Global hotel chain installs RTConnect to enhance distribution across sales channels / March 2011

RateTiger Publishes Latest Hotel Channel Management Data - 2011; Over 51 million online rate updates, up 88% on 2010 / March 2011

RateTiger Fully Automates Hotel Room Distribution and Pricing; Inventory & rate management take a leap forward / March 2011

eRevMax Acquires Lunar Logic Polska for Digital Development Growth; Web application development expertise added to hospitality technology portfolio / February 2011

ONETECH Integrates RateTiger to Expand Channel Offering to Customers; Vagabond Inn gains instant access to rate and reservation data for 700 sales channels / February 2011

eRevMax launches new Blackberry App for channel management; ‘RateTiger Mobile’ now available @ Blackberry Appworld / January 2011

eRevMax appoints Chief Operating Officer for RateTiger; Hospitality software company announces further team expansions / December 2010

eRevMax Appoints eCommerce Specialist for RateTiger's Corporate Market; RTCorp made available to Corporate Travel Buyers / November 2010

RateTiger launches guest review management tool for hotels; Channel management specialist introduces reputation management to RTSuite / October 2010

Paradores de Turismo Selects RateTiger for Channel Management; Spanish hotel chain focuses on ecommerce for future growth / October 2010

RateTiger Adds GDS Shopping and Completes 600 Channel Integrations; Channel management specialist facilitates benchmarking / September 2010

eRevMax Recertified for ISO/IEC 27001:2005; Hospitality Software Vendor maintains strict compliance to international security best practices / August 2010

eRevMax Expands Footprint in Asia Pacific; Channel management pioneer prepares for accelerated growth in emerging markets / July 2010

RateTiger’s online channel management iPhone App now @App store; Room and rate distribution goes mobile / June 2010

RateTiger Partners with Travelscream to Offer Digital Marketing; Online travel offers updated through channel manager reach millions of consumers through a global distribution platform / June 2010

RateTiger Launches Partner Programme for Booking Websites; Channel Management software provider improves interaction options between booking websites and channel management customers / April 2010

MICROS OPERA Interfaces with RateTiger’s Channel Manager; Hotels will manage rates, availability, inventory and reservations directly from the MICROS OPERA Property Management System or from MICROS OPERA Central System and myfidelio.net / March 2010

eRevMax Launches RateTiger Academy; eRevMax and XOTELS partner to develop knowledge for hoteliers in changing markets / March 2010

Online updates predicted to grow to half a billion; RateTiger publishes channel management data / February 2010

Sihot Integrates RateTiger to Streamline Inventory Management; Bi-directional interface enhances PMS functionality for hoteliers / February 2010

Room Mate Hotels Optimizes Online Bookings with RateTiger; Global hotelier benefits from channel management software / February 2010

Tradyso selects RateTiger for automated channel management; RTConnect helps Spanish CRS to connect to global demand / January 2010

The world’s best Channel Management company flourishes from the world’s best golfer / January 2010

eRevMax receives PCI compliance certification; PCI Security Standards Council recognizes security of RateTiger’s parent systems / December 2009

RateTiger Tops 500 Channels and Adds GDS Connectivity; Single solution now handles all electronic distribution channels / November 2009

eRevMax / RateTiger Announces Strategic Growth Plan / November 2009

Classic British Hotels Implements RTSuite To Manage Online Sales; Hotelier chooses RateTiger for online distribution / September 2009

Error Updating Rates Online Can Cause Significant Loses in Revenue; A human Error at a Venice, Italy Hotel an Eye Opener / August 2009

Forestdale Hotels Installs RateTiger to maintain rate parity and reservations on Expedia / August 2009

Travel Intelligence Group Partners With RateTiger to Enhance Competitive Positioning; Online travel provider benchmarks rate parity / July 2009

Trust International Signs Deal With Rate Tiger To Connect Hotel Brands with 400+ Travel Channels Worldwide / June 2009

RateTiger to Present at HITEC 2009 Roundtable / June 2009

RateTiger Retains Integration Leadership With 400 Actual Connections; RateTiger leads with largest number of website integrations / June 2009
.


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.