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Paradores de Turismo Selects RateTiger for Channel Management

Spanish hotel chain focuses on ecommerce for future growth


Madrid, 21 October, 2010: Paradores de Turismo has selected RateTiger's RTSuite - ChannelManager PRO to help manage its online sales channels and distribution rate strategies, enhance OTA exposure and retrieve business intelligence data on-demand.

RTSuite - ChannelManager PRO has been installed across Paradores de Turismo portfolio to ease the complex and time consuming task of updating and managing rates and availability for multiple third party distribution websites. The hotels will also benefit from allocation alerts that will notify them when inventory is running out on a particular channel and provide insight on how each individual sales channel is performing. The properties will maintain their sales channels using the single interface to have greater control over their revenue management.

The hotel chain will also be able to respond more proactively to market conditions with real-time pricing data generated from multiple websites for various local competitor hotels.

Carlos Abella, General Director of Sales at Paradores de Turismo said “Our hotels had been so far limited to selling across a small number of channels but by installing RTSuite - ChannelManager PRO, we will be able to substantially improve and increase our exposure on more channels. The best way of doing this is through a channel management solution that ensures all rates and inventory allocations are accurate and updated in real-time. This provides rate consistency and supports the management of our revenue strategy.”

About Paradores de Turismo:
Paradores de Turismo is a publicly funded limited company with eight decades of history and which currently manages more than 90 hotel establishments thanks to the work performed on a daily basis by its thousands of employees. Many Paradores are located in nature reserves and in historic buildings, such as castles, palaces, convents and monasteries.

To request specific information or obtain photographs of the network’s different establishments, the media can contact:
Paradores Communications Department
Telephone: +34 915 166 725 ; Fax: +34 915 166 702
Email: prensa@parador.es

About eRevMax International:
eRevMax International is a pioneer in the field of online benchmarking and channel management for the hospitality industry. The company integrates directly with over 600 travel sites, CRS, PMS and RMS companies to provide hoteliers with ultimate revenue and distribution management tools.

RateTiger, by eRevMax, has become the industry’s benchmark for rate shopping; revenue management and online channel management. Hoteliers save time and money running competitor price benchmarking reports and simplifies complex rate and availability updates across multiple online channels. RateTiger also offers premium reporting, distribution automation tools and OTA/XML connectivity.

eRevMax, founded in 2001,is now operating in over 65 countries and 750 cities. The company is headquartered in Dublin, Ireland, with regional offices in Orlando, U.S., London, UK, a technical development centre in India as well as six sales offices in mainland Europe. eRevMax currently employs more than 170 people across the globe, rapidly expanding across the European, American and Asian markets. For more information please visit http://www.ratetiger.com.

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Contact:

Ryan Haynes
RateTiger
Tel. +44 (0) 7825 661575
ryanh@ratetiger.com
www.ratetiger.com


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Also see: RateTiger Adds GDS Shopping and Completes 600 Channel Integrations; Channel management specialist facilitates benchmarking / September 2010

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eRevMax Expands Footprint in Asia Pacific; Channel management pioneer prepares for accelerated growth in emerging markets / July 2010

RateTiger’s online channel management iPhone App now @App store; Room and rate distribution goes mobile / June 2010

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RateTiger Launches Partner Programme for Booking Websites; Channel Management software provider improves interaction options between booking websites and channel management customers / April 2010

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eRevMax Launches RateTiger Academy; eRevMax and XOTELS partner to develop knowledge for hoteliers in changing markets / March 2010

Online updates predicted to grow to half a billion; RateTiger publishes channel management data / February 2010

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eRevMax receives PCI compliance certification; PCI Security Standards Council recognizes security of RateTiger’s parent systems / December 2009

RateTiger Tops 500 Channels and Adds GDS Connectivity; Single solution now handles all electronic distribution channels / November 2009

eRevMax / RateTiger Announces Strategic Growth Plan / November 2009

Classic British Hotels Implements RTSuite To Manage Online Sales; Hotelier chooses RateTiger for online distribution / September 2009

Error Updating Rates Online Can Cause Significant Loses in Revenue; A human Error at a Venice, Italy Hotel an Eye Opener / August 2009

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Travel Intelligence Group Partners With RateTiger to Enhance Competitive Positioning; Online travel provider benchmarks rate parity / July 2009

Trust International Signs Deal With Rate Tiger To Connect Hotel Brands with 400+ Travel Channels Worldwide / June 2009

RateTiger to Present at HITEC 2009 Roundtable / June 2009

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