News for the Hospitality Executive
STAMFORD, Conn.--(February 13, 2013)--Today’s business travelers are surprisingly social on the road, according to a recent survey by Four Points by Sheraton, the “best for business” brand of Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT). Aside from sleeping, for instance, survey respondents indicated that enjoying the hotel bar or restaurant with colleagues or business partners was their number one activity during free time, outpacing time spent in the gym, spa, shopping or catching up with local acquaintances. In addition, business travelers are good networkers, with nearly two-thirds of those surveyed reporting that they have kept in contact with someone they met on the plane or at the hotel while traveling on the road. About that flight, though: business travelers draw the line with their own colleagues, as more than 60% indicate that they would prefer to fly alone rather than with a business associate.
These are among the results of a 2012 hotel business travel study commissioned by Four Points that polled a total of 6,000 business travelers globally – 1,000 each from the United States, the United Kingdom, China, India, Germany and Brazil. Four Points is growing rapidly across nearly 30 countries and carefully monitors the needs and habits of business travelers. The first phase of the survey, released in August, explored the use of mobile technology to stay in touch while traveling, while the second phase focused on leisure activities.
“Business travelers have a real need to connect on the road – both virtually and in person,” said Brian McGuinness, Starwood’s senior vice president, specialty select brands. “Our survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits.” McGuinness continued, “Four Points provides everything our guests need to be productive and comfortable on the road and that includes creating opportunities to connect socially through brand-wide programs like Best Brews ™, which invites guests to gather over a great local craft beer when the work day ends.”Among key survey findings:
Differences by nationality:
Great Hotels. Great Rates: With over 160 Four Points by Sheraton hotels in nearly 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.
Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com. Stay connected to Four Points on Facebook at facebook.com/fourpoints.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Middleton & Gendron Inc.
Shara Seigel, 212-284-9938
to Open 30 Hotels in the Next 12 Months; 15 will be in China Including
the Debut of Sheraton Huzhou Hot Spring Resort / January 2013
Thi My Dung (Mandy Tran) Appointed as Director of Sales & Marketing
for the 280-key Sheraton Nha Trang Hotel & Spa in Vietnam /
Hotels & Resorts Partners with GJP Hotéis & Resorts for
the Sheraton da Bahia Hotel to Open in Salvador, Brazil in Q1 2013; The
Conversion of the 284-room Historic Hotel da Bahia is Currently
Underway with Extensive Renovations / December 2012
Hotels & Resorts Opens the 203-key Sheraton Bali Kuta Resort on
Kuta Beach in Indonesia; Owned by PT. Indonesian Paradise Island /
Hotels & Resorts Invests $230 Million to Renovate Four Hawaiian
Properties; Multi-Million Dollar Upgrades Made to the Sheraton Waikiki,
Sheraton Maui Resort & Spa, Sheraton Kauai Resort and Sheraton Kona
Resort & Spa at Keauhou Bay / November 2012
Ehmann Appointed as General Manager of the 1,000-room Sheraton Phoenix
Downtown Hotel in Arizona / October 2012
and Operated by Wurzak Hotel Group the 180-room Sheraton Valley Forge
Hotel Opens in King of Prussia, Pennsylvania / September 2012
229-room Sheraton Silver Spring Hotel Opens in Silver Spring, Maryland;
Owned by Integrated Capital, the Former Crowne Plaza has Undergone an
Extensive Renovation and Conversion Project / September 2012
by Merced Partners and Managed by Wischermann Partners, the 251-room
Sheraton Hartford South Hotel Opens in Connecticut; The Former Marriott
is Undergoing a $6 Million Renovation and Conversion Project /
265-room Sheraton Tampa East Hotel Opens in Florida Through the
Renovation and Conversion of the Former Crowne Plaza; Owned by a Joint
Venture Between Interstate Hotels & Resorts, Waramaug Hospitality,
LLC and a Private Investment Group / July 2012
Newly Constructed 120-room Four Points by Sheraton Kelowna Airport to
Open in Kelowna, British Columbia, Canada in Spring 2013; Owned by
Argus Properties and Managed by Pacrim Hospitality Services
/ April 2012
a Global Pipeline Fueled by Demand in Emerging Markets, Sheraton to
Open 20 Hotels in 2012; Among them will be Starwood’s Largest Hotel in
the World, the Nearly 4,000-room Sheraton Macao / February 2012
Says Hotel Conversion Opportunities in North America Expected to Rise
in 2012 with Uptick in Portfolio Transactions / January 2012
Racsko Named as General Manager for the 284-room Sheraton Nha Trang in
Vietnam / September 2011
Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around
the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a
Week / April 2011
Meynard Named Executive Chef at Sheraton Nha Trang Hotel, Nha Trang
City, Vietnam / November 2010