News for the Hospitality Executive
STAMFORD, Conn.--Nov. 20, 2012-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its largest brand, Sheraton Hotels & Resorts, and its owners invested more than $230 million to refurbish its four iconic Hawaiian properties. The large-scale, multi-year project was completed with the recent unveiling of the Sheraton Kona Resort and meets the increased demand for high-quality accommodations as business and leisure travel to the Hawaiian Islands continues to grow. The revitalization projects include the $188 million renewal of the Sheraton Waikiki, the $6.5 million renovation of the Sheraton Maui Resort & Spa, a $16 million upgrade to the Sheraton Kauai Resort, and a $20 million refresh of the Sheraton Kona Resort & Spa at Keauhou Bay.
Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and the Sheraton brand now stands taller than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton.
Leading Hotel in Oahu Celebrates Comprehensive Renovation
The Sheraton has reaffirmed its place as the leader in its class among Hawaii hotels with the completion of its nearly $188 million renovation of 1,636 rooms with a theme of “contemporary Hawaiian sophistication.” The renewal starts at beach level and reaches to the top of the 31-floor structure, offering new guest rooms and suites, redesigned public areas with new landscaping and pools, renewed convention facilities, new and exhilarating restaurants and bars, and new back-of-house equipment to increase service efficiency.
The resort introduced to Waikiki the first infinity-edge pool and the only oceanfront adult-only pool complete with a swim-up bar. Guests can enjoy family fun at the Helumoa Playground , which offers a 70-foot-long waterslide, two large whirlpools, and chaise water sunning benches spread around a 12,500-square-foot area. With the recent grand opening of the million-dollar Leahi Club, Sheraton Waikiki is home to Hawaii’s only Sheraton Club Lounge. It offers guests breathtaking panoramic views of Diamond Head and the Pacific, first-class service, and culinary creations with matchless local flair.
Multi-Million Dollars Renews Maui Resort
In December 2011, the Sheraton Maui Resort & Spa , anchored by the legendary Pu‘u Keka‘a (Black Rock), introduced a new sense of Hawaiian luxury to the Ka‘anapali Resort with the redesign and renovation of its guest rooms. The $6.5 million renewal introduced warm Hawaiian colors, textiles and prints to the legendary location of the 508-room resort. Incorporating traditional Hawaiian artwork, light hues, plush carpeting and drapery, and new tropical furnishings the resort has created a comfortable setting for guests. With wireless Internet now in every guest room, the resort now offers an elevated in-room experience that enables guests to remain connected with what matters most. The Sheraton Maui Resort & Spa has also taken several steps toward sustainability with the installation of electric vehicle charging stations in the parking structure.
Sheraton Upgrades Resort Located on Hawaii’s Famous Poipu Beach
Sheraton Kauai Resort , nestled into 20 acres along Kauai’s world-renowned Poipu Beach, completed a $16 million revitalization in April. Upon arriving at the 394-room resort – Poipu’s newest playground – guests are greeted by a refurbished and modern porte-cochere and the beautifully upgraded Ocean Lobby. The lobby opens into a new, open-air Ocean Courtyard that is elegantly landscaped and adorned with tiki torches. It features six intimate seating areas, three of which have fire pits. An added breezeway provides direct access to the resort’s newly expanded and tiered Ocean Pool, lined with eight private, vibrant bungalows sitting just above the pristine shore. The hotel’s Rum Fire restaurant is the island’s newest hotspot and offers 180-degree ocean views from its 240-seat restaurant and lounge. For those seeking the consummate venue for meetings, banquets or special celebrations, the new Luana Kai room overlooks Poipu Beach and is the only oceanfront indoor function space on Kauai.
The Big Island’s Landmark Hotel Completes Extensive Floor-to-Ceiling Renovation
The newly renamed Sheraton Kona Resort & Spa (formerly Sheraton Keauhou Bay Resort & Spa) completed a $20 million resort renewal in September 2012. The Kona Coast’s most iconic resort is well on its way to re-establishing itself as the crown jewel of the community. Considerable resources have been invested not only in physical revitalization but also into efforts to better connect guests with Keauhou’s rich history by offering more meaningful, culturally authentic experiences.
Significant enhancements to guestrooms, public areas and meeting spaces include culturally inspired designs by Hawaii designer Sig Zane. A new lobby arrival experience and Flying Fish activity outfitters complement and add to the fun, excitement and ultimate experience that many already enjoy. New oceanfront dining concepts include Rays on the Bay, touted as the only restaurant in the world with manta ray viewing. With panoramic oceanfront sunset dinners, Rays on the Bay highlights dishes embodying the best farm-and-ocean-to-table tradition.
For more information on Sheraton Hotels & Resorts, please visit www.sheraton.com or www.facebook.com/Sheraton . Follow Sheraton on Twitter, @SheratonHotels.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,128 properties in nearly 100 countries and 154,000 employees at its owned and managed properties.<>
Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com. >
Starwood Hotels & Resorts
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Ehmann Appointed as General Manager of the 1,000-room Sheraton Phoenix
Downtown Hotel in Arizona / October 2012
and Operated by Wurzak Hotel Group the 180-room Sheraton Valley Forge
Hotel Opens in King of Prussia, Pennsylvania / September 2012
229-room Sheraton Silver Spring Hotel Opens in Silver Spring, Maryland;
Owned by Integrated Capital, the Former Crowne Plaza has Undergone an
Extensive Renovation and Conversion Project / September 2012
by Merced Partners and Managed by Wischermann Partners, the 251-room
Sheraton Hartford South Hotel Opens in Connecticut; The Former Marriott
is Undergoing a $6 Million Renovation and Conversion Project /
265-room Sheraton Tampa East Hotel Opens in Florida Through the
Renovation and Conversion of the Former Crowne Plaza; Owned by a Joint
Venture Between Interstate Hotels & Resorts, Waramaug Hospitality,
LLC and a Private Investment Group / July 2012
Newly Constructed 120-room Four Points by Sheraton Kelowna Airport to
Open in Kelowna, British Columbia, Canada in Spring 2013; Owned by
Argus Properties and Managed by Pacrim Hospitality Services
/ April 2012
a Global Pipeline Fueled by Demand in Emerging Markets, Sheraton to
Open 20 Hotels in 2012; Among them will be Starwood’s Largest Hotel in
the World, the Nearly 4,000-room Sheraton Macao / February 2012
Says Hotel Conversion Opportunities in North America Expected to Rise
in 2012 with Uptick in Portfolio Transactions / January 2012
Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around
the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a
Week / April 2011
Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in
Florida; Property is on Track to Become the Brand's First LEED
Certified Hotel / April 2011
Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis
East in Memphis Tennessee / March 2011