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The 265-room Sheraton Tampa East Hotel Opens in Florida Through the
Renovation and Conversion of the Former Crowne Plaza

Owned by a Joint Venture Between Interstate Hotels & Resorts,
Waramaug Hospitality, LLC and a Private Investment Group

STAMFORD, Conn.--Jul. 27, 2012-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the opening of  located across the street from Sabal Park Business Center, one of Tampa's most attractive office markets. Owned by a joint venture between Interstate Hotels & Resorts, Waramaug Hospitality, LLC and a private investment group, the former Crowne Plaza hotel completed a comprehensive $9 million renovation prior to re-opening as a Sheraton. Sheraton Tampa East Hotel is the brand's fourth hotel in greater Tampa.

"We are thrilled to expand the Sheraton brand in Tampa, and we invite travelers to experience the new look and feel of Sheraton ideally situated to premier businesses and attractions," said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. "Sheraton Tampa East Hotel will feature all the latest signature Sheraton brand offerings, designed to create community and help guests make connections."

The newly refurbished lobby features the Link@Sheraton(R) experienced with Microsoft® - a social hub where connections, whether face-to-face or webcam-to-webcam take place. All 265 guest rooms are fully renovated and equipped with an oversized work desk, custom-designed ergonomic chair, high-speed Internet, LCD flat panel television, MP3 docking station and the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA's Five Diamond Award® criteria.

Ideal for business and social functions of all sizes, Sheraton Tampa East Hotel provides more than 30,000 square feet of fully renovated meeting and event space, including a 5,000 square foot ballroom and a poolside pavilion for cocktail receptions. Additional amenities include the fully renovated full-service restaurant Panfilio's Bar and Grille, Sheraton Club Lounge, an outdoor heated pool and upgraded fitness facility featuring the brand's revolutionary new health and fitness program, Sheraton Fitness programmed by Core Performance™, designed exclusively for Sheraton guests through its partner Core Performance.

"We are delighted to fly the Sheraton flag at our hotel, where we proudly offer all of the Sheraton brand's recently improved amenities and services," said Paul Nussbaum, Waramaug's Chairman and Chief Executive Officer. "Another key benefit of joining Starwood is the ability to connect with travelers via the award-winning Starwood Preferred Guest program, and with the added advantage of comprehensive renovations, the hotel is well-positioned for success."

Conveniently located off I-75, Sheraton Tampa East Hotel boasts a prime location close to major corporations and within five miles from the Tampa Convention Center and the Seminole Hard Rock Hotel and Casino. Just ten miles from downtown Tampa and 16 miles from Tampa International Airport (TPA), guests will also enjoy proximity to leading attractions including Busch Gardens Tampa Bay, Brandon Town Center and Ford Amphitheater.

Starwood has spent the last few years renovating and rebuilding one of the hotel industry's most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand's history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs - signaling that guests are taking notice and rediscovering the new Sheraton.

About Interstate Hotels & Resorts
Interstate Hotels & Resorts, Inc., a wholly-owned subsidiary of a 50/50 joint venture between subsidiaries of Thayer Lodging and Jin Jiang Hotels, is the leading U.S.-based global hotel management company, operating branded full- and select-service hotels and resorts, conference centers and independent hotels worldwide. Interstate and its affiliates manage and/or have ownership interests in nearly 400 hotels with more than 70,000 rooms in North America, Europe and Asia-Pacific. The Company has ownership in 58 of those hotels, including six wholly owned hotels. In addition, Interstate has executed agreements to manage 45 hotels with over 8,300 rooms under construction or development throughout the world. For more information, please visit .

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,112 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.) The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


Starwood Hotels & Resorts Worldwide, Inc.
Nadeen Ayala

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