Hotel Online
News for the Hospitality Executive


advertisement



Report on Russia’s Tourism Industry from Hilton Worldwide Indicates
Incoming Tourist Expenditure Could Double to $15.3 Billion by 2016
Provided Planned Infrastructure Changes are Implemented

Hilton's Pipeline for the Country Includes 28 Hotels


June 28, 2012 - MOSCOW
- A new report commissioned by Hilton Worldwide titled, Balancing Russia's tourism deficit: A report on the future of the industry, reveals that incoming tourist expenditure in Russia could double to US$15.3bn by 2016 if vital infrastructure changes are implemented.

The report's findings show that whilst Russia's outbound market is forecasted to become one of the fastest growing in Europe, showing an annual average growth rate of 7.4%* from 2011 to 2016, and a doubling of outbound tourist expenditure to $US67.1bn; inbound tourism can only increase if the vital infrastructure changes that have been planned by the Government are fully implemented. In doing so, by 2016 Russia could see a 5%* increase in the number of visitors and the amount spent by incoming tourists double, thereby contributing an additional US$15.3bn to the Russian economy.

The report was commissioned by Hilton Worldwide, which has identified Russia as its fastest growing development market in Europe, with plans to open 28 hotels across the country in the next few years.

Simon Vincent, area president, Europe, Hilton Worldwide, said, "Not only is there the opportunity in Russia to double the amount of revenue generated by incoming tourism, but the fact that outbound expenditure is three times bigger than spend by visitors to the country shows the long term potential that still remains. The report highlights the huge opportunity that exists to make Russia's tourism industry more competitive and identifies the measures that are urgently needed to help the country attract a greater share of the growing number of international travellers."

The report was compiled by research specialists Euromonitor International. The findings reveal that whilst Russian tourism has strong potential there remains a distorted perception of Russia among international tourists. This is because of red tape, lack of proper infrastructure, high accommodation prices and unpredictable quality of services.

The simplification of Russia's visa system will help contribute to the growth of tourism in Russia as tourists still encounter difficulties, with the ease of obtaining a visa varying from country to country. However it is the long period of time needed to obtain a visa as well as the high price of it that is the major problem.

To make Russia's tourism industry more competitive, the report finds that the ongoing participation of government is required in two directions: investment and creation of a favorable financial environment for tourism to grow, plus education and training in order to achieve improvements in the quality of tourism services. Creating an attractive image of itself as a travel destination, growing online retail, developing event tourism, increasing the number of low cost air carriers and investment in travel transportation and accommodation are all needed to increase visitor numbers to Russia.

Though the majority of tourists are attracted to the larger cities, namely Moscow and St Petersburgh, there is also the opportunity to attract more tourists through the development of small-scale unconventional tourism, such as event-based, ethnic, ecological, extreme and industrial tourism building on the Russian regions' unique natural sites and historical heritage.

The report finds that it is visitors to Russia from Turkey, China and the UK have the potential to register the biggest growth in incoming tourist expenditure over the next few years.

Patrick Fitzgibbon, senior vice president of development Hilton Worldwide Europe and Africa, said, "We believe there is great potential for Russia's tourism industry. The country is one of our biggest and most exciting development markets. We have 28 hotel openings across Russia over the next few years, which is more than anywhere else in Europe, with brands including Hilton Hotels & Resorts, DoubleTree by Hilton, Hampton by Hilton and Hilton Garden Inn. We look forward to building on this great momentum by working with the travel industry and government to help attract more tourists to Russia."

* Figures quoted are Compound Annual Growth Rate (CAGR) which is the average annual growth rate

Balancing Russia's tourism deficit: A report on the future of the industry was commissioned by Hilton Worldwide, with research carried out by Euromonitor International in June 2012.

A full copy of the report can be downloaded from the following link: news.hiltonworldwide.com

Research methodology for the report involved interviews with key travel and tourism experts - tour operators, travel agencies, industry associations, government agencies and independent consultants - as well as analysis of relevant market data.

About Euromonitor International
Euromonitor International is the world's leading provider of global business intelligence and strategic market analysis. The company has 40 years' experience of publishing international market reports, business reference books and online databases as well as a large Consulting division.

Euromonitor International offers insight into industries, countries and consumers delivers quality information solutions to support strategic business planning.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore. It has a network of over 800 analysts worldwide.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 91 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
.
Contact:

Parveen Johal
+44 (0)20 7856 8667
parveen.johal@hilton.com


Dan Corfield
+44 (0)207 856 8547
Dan.corfield@hilton.com




.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

 
Also See: Hilton Worldwide and Inveravante Sign Agreement to Open Two Hotels in Tangier, Morocco; Openings Planned for the 182-room Hilton Tanger City Center Hotel & Residences in Spring 2015 and the 323-room Hilton Garden Inn Tanger City Center in December 2014 / June 2012

Hilton Worldwide to Launch Conrad Hotel Brand in South Africa with the Conversion of the 78-suite Pezula Resort & Spa Owned by Alderney Establishment; Conrad Pezula Resort & Spa to Complete Rebranding in November 2012 / June 2012

The 1,908-room Hilton San Francisco Union Square Completes $53 Million Redevelopment Project Transforming 550 Guest Rooms and Function Space / June 2012

Hilton San Francisco Union Square to Undergo a Five-Month $51 Million Renovation of its 550 Guest Rooms and Function Space / December 2011

Hilton Worldwide Enters Agreement for First Hilton Garden Inn Hotel in Barranquilla, Colombia, the 114-room Property to be Developed by Hernando Heredia Arquitectos Ltda. / December 2011

Hilton Worldwide Opens the 245-room Hilton Bogota in Colombia / November 2011

Hilton Worldwide Enters Agreement to Re-Brand and Manage the Mint Hotel Portfolio; Eight Properties Located in the United Kingdom and the Netherlands Will Join the DoubleTree by Hilton and Hilton Garden Inn Brands / November 2011

Al Habtoor Group and Hilton Worldwide Partner to To Bring Hilton Brand Hotels to Lebanon And Dubai; Conversion of Two Properities in Lebanon and Development of the Waldorf Astoria Dubai Palm Jumeirah in Dubai / October 2011

Russia Becomes Hilton Worldwide's Largest European Growth Market; Four New Hotels Increase Portfolio to 23 Either Trading or Under Development in Russia with a Multi-site Development Agreement for an Additional 11 Projects / October 2011

Hilton Hotels & Resorts Debuts in Azerbaijan with the Opening of the Hilton Baku / October 2011

Hilton Hotels & Resorts Global Spa Concept, eforea: spa at Hilton Debuts in Europe with an Opening at Hilton Baku in Azerbaijan / October 2011

Hilton Hotels & Resorts Opens the Hilton Surfers Paradise on Queensland's Gold Coast in Australia / September 2011

Hilton Hotels & Resorts Global Spa Concept, eforea: spa at Hilton, to Debut in Western U.S. at Hilton Sedona Resort & Spa in Sedona, Arizona / September 2011

Hilton Hotels & Resorts Opens Second Hotel At Heathrow Airport, the 350-room Hilton London Heathrow Airport Terminal 5 / September 2011

Wanda Group and Hilton Hotels & Resorts Open the 313-room Hilton Guangzhou Baiyun, in Guangzhou, China / August 2011

Hilton Hotels & Resorts Opens the 311-room Hilton Xi'an in Northwest China / August 2011

Hilton Hotels & Resorts Opens the 504-room Hilton Guangzhou Tianhe in Guangzhou, China Owned by a Subsidiary of Talent Property Group Limited / August 2011

Hilton Huanying, a Tailored Experience for Chinese Travelers, Launches Today in 51 Hotels in 13 Countries with Unveiling in San Francisco / August 2011

Hilton Worldwide Names Edmond Ip as Chairman, Greater China / August 2011

Hilton Worldwide To Develop 350-room Hilton Yuxi Fuxian Lake Resort in Yuxi, Yunnan, China, in a Management Agreement with Yunnan Chengjiang Great Eagle Resort Co / July 2011

Hilton Worldwide Opens 349-room Hilton Hangzhou Qiandao Lake Resort in Hangzhou Province, China / July 2011

Hilton Hotels & Resorts Launches Hilton Huanying, a Tailored Experience for Chinese Travelers / July 2011

Hilton Hotels & Resorts Opens Hilton Bodrum Turkbuku Resort & Spa in South Western Turkey / June 2011

Hilton Hotels & Resorts Opens 187-room Hilton Malabo in Equatorial Guinea, Marking Hilton's Entrance into its 78th Country / June 2011

Hilton Worldwide Names Haitham Matter As Regional Vice President of Sales for Middle East & Africa, Eastern Europe, Turkey & Russia / May 2011

Kristin Campbell Joins Hilton Worldwide as Executive Vice President and General Counsel / May 2011

Hilton Worldwide Names Anne Marie Chua as Director, Corporate Communications, Asia Pacific / May 2011

Hilton Worldwide and Eros Group Sign Management Agreement for Two Hotels in India, the 173-room Hilton New Delhi Mayur Vihar and 196-room DoubleTree by Hilton New Delhi Mayur Vihar, Tripling Hilton's Presence in India / April 2011

Hilton Worldwide Opens First DoubleTree by Hilton in the United Arab Emirates with 126-key DoubleTree by Hilton Ras Al Khaimah / April 2011

Hilton Worldwide Opens First DoubleTree by Hilton in the Middle East with 172-room DoubleTree by Hilton Aqaba in Aqaba, Jordan / April 2011

DoubleTree by Hilton Opens 214-room DoubleTree by Hilton London–West End Operated by Southhampton Row Hotel LLP and Managed by Crimson Hotel Group / March 2011

Hilton Worldwide Signs Franchise Agreement with Tehelne Pole a.s. for New-Build 120-room DoubleTree by Hilton Bratislava in Slovakia’s Capital City, Bratislava / February 2011

Hilton Worldwide Signs Two Management Agreements with China’s Zhejiang Jiacheng Holding Group for Conversion Project 137-room Hilton Garden Inn Shaoxing and New-Build 296-room DoubleTree by Hilton, Shaoxing County / February 2011

Hilton Worldwide Appointed by TCC Land Group to Manage Two Properties in Bangkok, Thailand; a New Build 287-room Hilton Hotels & Resorts Hotel and a Conversion/Rebrand as a 182-room DoubleTree by Hilton Hotel / February 2011

Hilton Hotels & Resorts Enters Manhattan's Fashion District with the Reflagging of 280-room Fashion 26 as Hilton New York Fashion District / February 2011

Hilton Worldwide Signs Management Agreement With Bin Otaiba Investment Group for the 259-Room Hilton Sharjah, a Conversion Property in the UAE, Scheduled To Open Q4 2011 / February 2011

Hilton Worldwide Signs Management Agreement with Silhouette Island Resort Limited for 111-villa Hilton Seychelles LaBriz Resort & Spa, a Conversion Property, Schedueld to Open March 2011 / December 2010

Hilton Hotels & Resorts Open First Stage, the Boulevard Tower, of New Build $700 million Hilton Surfers Paradise, in Australia's Gold Coast / December 2010
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.