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Hilton Hotels & Resorts Global Spa Concept, eforea: spa at Hilton,
to Debut  in Western U.S. at Hilton Sedona Resort & Spa
in Sedona, Arizona


SEDONA, Ariz. and MCLEAN, Va.
- Hilton Hotels & Resorts brings its innovative eforea: spa at Hilton concept to the Western United States this Fall with the opening of a location at Hilton Sedona Resort & Spa. Located in the world-renowned Red Rock Country, eforea: spa at Hilton Sedona Resort & Spa will be the first conversion for the global spa concept in the Western United States. Sedona is recognized as a legendary health and wellness destination that attracts spa goers from around the world.

"Bringing eforea: spa at Hilton to one of America's leading spa destinations is another milestone in the rapid global expansion of this concept," said Dave Horton, global head, Hilton Hotels & Resorts. "This location at Hilton Sedona Resort & Spa reinforces the importance of providing a premium unique spa experience for leisure travelers staying with us around the world."

eforea: spa at Hilton debuted in October 2010 as the first global spa concept by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide. Today, 93 eforea: spa at Hilton locations are in development with spas currently open in the United States, Australia, New Zealand and Thailand.

The Hilton Sedona Resort & Spa location will feature 25,000 square feet of indoor and outdoor space including treatment rooms and a fitness area with state-of-the-art equipment, relaxation areas, solarium and a 25-meter pool overlooking Sedona's picturesque Red Rocks. At the core of the eforea: spa at Hilton concept are three signature spa journeys that pair a therapeutic approach with transformative techniques. Among these are the Essential Journey, the Escape Journey and the Men's Journey. Each selection of treatments focuses on organic and scientific, results-driven practices, giving every type of traveler the unique restorative experience they seek. In addition, the spa will offer a menu of treatments inspired by the natural and spiritual elements of Sedona with an emphasis on energy work.

"We are delighted to offer guests a truly distinctive spa experience unlike any other in Sedona," said Edgar Lozoya, general manager, Hilton Sedona Resort & Spa. "Leveraging its global reach and expertise, Hilton pulled the best elements and practices from around the world to create a one-of-a-kind spa experience designed to rejuvenate the body as well as the mind."

eforea at Hilton Sedona Resort & Spa will feature some of the world's finest spa brands on both the treatment menu and in the retail area. Kerstin Florian offers a progressive range of results-oriented European facial, body and bath products and treatments sourced from natural resources that include algae, mud, herbal extracts, thermal mineral water and essential oils. LI'TYA draws on the revitalizing and restorative powers of Australia's native resources to provide a holistic spa experience. VitaMan provides a comprehensive line of Australian-made natural spa and grooming products formulated specifically for men. Peter Thomas Roth products will complete the eforea retail offering as an extension of the new in-room bath amenity collection available exclusively at Hilton Hotels & Resorts properties.

For more information about eforea spa at Hilton Sedona Resort & Spa and to make a reservation, call 1.877.2REDROCK (1.877.273.3762  or visit www.hiltonsedonaresort.com. To learn more about eforea: spa at Hilton, visit www.hiltonglobalmediacenter.com/eforea or www.hilton.com/eforea.

About Hilton Sedona Resort & Spa
Located along the beautiful Red Rock Scenic Byway, Sedona's gateway to world-famous red rock country and Arizona's first All American Road, Hilton Sedona Resort & Spa, a 219-room property is only 90 minutes north of Phoenix.  Guest accommodations feature two-room suites with separate living rooms and private patios or balconies, with breathtaking views of Sedona's majestic red rocks or the Sedona Golf Resort.  In-room amenities include fireplace, flat screen televisions, mini-bar, high-speed Internet access, microwave oven, coffeemaker, and iron/ironing board.  Additionally, the resort boasts three heated pools, two restaurants, and has the area's largest conference facilities in Northern Arizona with 20,500 square feet of meeting space.  Complete meetings packages are available.

About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 540 hotels in 78 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at www.hiltonglobalmediacenter.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltononline, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
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Contact:

Irine Krass
Hilton Sedona Resort & Spa
+1 602 870 2720
Irine.Krass@hilton.com


Sarah Siler
Murphy O'Brien (for Hilton)
+ 1 310 586 7149
ssiler@murphyobrien.com




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