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Hilton Hotels & Resorts Open First Stage, the Boulevard Tower,
of New Build $700 million Hilton Surfers Paradise, in
Australia's Gold Coast  .


GOLD COAST, Australia and MCLEAN, Va. - December 2010 - Hilton Hotels & Resorts today announced the opening of the first stage of Hilton Surfers Paradise, the brand's first combination hotel and residences in Australia.

This first stage of the new-build $700 million Hilton Surfers Paradise, called the Boulevard Tower, comprises 134 residential apartments, managed by Hilton Worldwide. The Orchid Tower, featuring a dedicated 169 room Hilton hotel and further residential apartments, is scheduled for completion in late 2011. Both towers are orientated to maximise views of the ocean, hinterland and city.

Dave Horton, global head, Hilton Hotels & Resorts, said: "We expect Hilton Surfers Paradise to prove extremely popular with holiday-makers to the Gold Coast seeking state-of-the-art, flexible accommodation options, coupled with the refreshing hospitality that the Hilton brand is renowned for across the globe. With the introduction of Hilton Surfers Paradise, we aim to marry our brand's global standards with the local characteristics of Surfers Paradise and present the Gold Coast with a truly unique hospitality offering."

Commenting on the announcement, Martin Rinck, area president, Hilton Worldwide, Asia Pacific said, "Hilton Surfers Paradise will be the ninth Hilton-branded property in Australia and we regard the Gold Coast as the perfect new destination for our core Hilton brand. This first stage of Hilton Surfers Paradise will offer guests more space than a traditional hotel room, such as families, with the option of one, two or three-bedroom apartments with access to all the services and facilities offered by an upscale hotel."

Leisure and recreational facilities offered at Boulevard Tower will include an indoor lap pool and spa, sauna, gymnasium and barbecue pavilion. Guests who enjoy shopping can indulge their passion when the first stage of a boutique shopping mall within the complex opens.

Hilton Surfers Paradise is located in the heart of Surfers Paradise just one block from the iconic Surfers Paradise Beach and in close proximity to restaurants, bars and upmarket shopping areas.

About Hilton Surfers Paradise
Hilton Surfers Paradise is the first leisure-focused hotel and residences from Hilton Hotels & Resorts in Australia. It is also the first global upscale hotel to be built on the Gold Coast since 2000. The development consists of two spectacular curved towers rising above the city skyline, with the Boulevard Tower opening its doors to both residents and guests in late 2010 and the Orchid Tower scheduled to open in 2011. The 32-story Boulevard Tower will offer 134 combinations of one, two and three-bedroom residences overlooking Surfers Paradise beach. When the Orchid Tower opens next year, it will feature a 169 room Hilton hotel and additional residences.

About Hilton Hotels & Resorts
Hilton Hotels & Resorts is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton Hotels & Resorts brand currently includes more than 530 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton Hotels & Resorts enables travelers to be at their best 24/7, whether traveling for business or leisure. Start your journey at www.hilton.com. Hilton Hotels & Resorts is one of Hilton Worldwide's ten market-leading brands.

About Hilton Worldwide | Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,300 hotels in 77 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

For more information about the company, please visit www.hiltonworldwide.com.

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Contact:

John Forest Ales
Hilton Hotels & Resorts
+1 703 883 4512
johnforrest.ales@hilton.com

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