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Travel Tripper's RezTrip Now Offers Email Retargeting of
Abandoned Bookings for its Hotel Partners


New York (April 23, 2012)―Travel Tripper, the leading global provider of direct distribution solutions for hotels, announced today that it has launched Email Retargeting of abandoned bookings from the RezTrip online booking engine.
  
Now offered as standard to any hotel using the RezTrip booking engine, Email Retargeting is helping to significantly reduce abandonment rates and drive incremental bookings and revenues for partner hotels. “Some of our properties have seen conversion rates of up to 17% with their Email Retargeting programs. In the five weeks since launch, one of Travel Tripper’s partner hotels in Manhattan received 90 reservations worth over $78,000 in revenue at a per booking value more than 11% higher than its average web-based direct reservation. Extrapolated over a full year, incremental revenue approaches $1,000,000 for this hotel when seasonality of ADR is taken into consideration – all this at no additional cost to the hotel at all.” said Joan Lee, Travel Tripper’s Director of Revenue Optimization.
  
Hotels can now send out a time special sensitive personalized offer to shoppers who abandon the booking process, encouraging them to return and complete their reservation. Email Retargeting adds to a robust list of revenue enhancement capabilities such as length-of-stay, room type and policy upsell capabilities which are uniquely available in RezTrip. These innovative features built on top of the industry’s only dynamic pricing engine assist in giving RezTrip consistently above-average conversion rates. 
 
A core ideal of Travel Tripper is to drive as much direct business as possible to partner hotels. The goal is achieved by providing best in class technology that plugs customer-leakage holes at every step of the booking process. Driving more direct business means less dependence on costly 3rd party providers, as well as more incremental revenue for hotel partners.
  
About Travel Tripper
Travel Tripper (www.traveltripper.com) is an innovative online reservation solution provider that helps hotels worldwide increase conversions and distribution share through the hotels’ best sales channel – their proprietary websites and call center. In addition to the new and innovative RezTrip online booking engine, Travel Tripper offers call center services, multi-channel distribution, Internet Marketing products, and RevUP a powerful business intelligence system for hotels.  

Travel Tripper is a privately-held company based in New York City.   

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Contacts:

Travel Tripper
Justeen Nason
Justeen@traveltripper.com
646-666-8156



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Also See: Travel Tripper's RezTrip Booking Engine Expands Booking Opportunities with Multilingual Capabilities / March 2012

THE OUT NYC Chooses Travel Tripper as its Hotel Booking Engine Provider / January 2012

Travel Tripper Unveils Mobile Booking Engine / January 2012

Travel Tripper's RezTrip 2.0 Booking Engine Adds Two-Way Interface Capability With OPERA PMS / December 2011

EZYield upgrades connection to Travel Tripper’s RezTripTM booking engine / June 2011

Travel Tripper Adds Social Media and PMS Interfaces to RezTrip 2.0 Hotel Booking Engine / April 2011

Travel Tripper appoints Yauric Mercier as VP of Business Development for Europe / February 2011

Travel Tripper Grows Transient Business at Historic Glen Cove Mansion Hotel and Conference Center / February 2011

Travel Tripper Releases a Must Read Press Release / January 2011

RezTrip 2.0 by Travel Tripper Increases Key Hotel Business Metrics / January 2011

HSMAI to Honor Travel Tripper With a Gold Award in its Annual Adrian Awards Competition; Winners Will Be Honored at Adrian Awards Gala Jan. 31, 2011 in New York City / January 2011

Las Vegas Sands Corp. will power direct sales with Travel Tripper’s RezTripTM 2.0 booking engine / November 2010

Customer Direct and Travel Tripper team up to offer best in class hotel call center services / September 2010

Scott Brodows Appointed Executive Vice President of Travel Tripper / June 2010

Travel Tripper Takes Bigger Bite of the Big Apple with Apple Core Hotels; Early leader in online hotel distribution selects Travel Tripper’s RezTrip 2.0 booking engine to help drive online sales for its five Mid-Manhattan properties. / April 2010

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