News for the Hospitality Executive |
RezTrip
2.0 by Travel Tripper Increases Key Hotel Business Metrics
New York (January 25, 2011) – Travel Tripper, LLC, released strong results from its beta test of the new 2.0 version of the RezTrip booking engine. Its US launch partner, the Marmara-Manhattan Hotel, reports huge increases in all key measures of online reservation activity and performance. Since Marmara-Manhattan activated RezTrip 2.0 in the fall of 2010, online reservations are up 30%, room nights are up 46% and ADR is up 26%, leading to a growth in AveLOS of 13% and increase in online revenue of 83% at the hotel - all relative to the same period YOY. According to Nur Ercan, General Manager of the Marmara Manhattan, “RezTrip 2.0 is a phenomenal product. We love the simple online administration site, and our customers tell us the booking engine is easy to use. Most of all we are thrilled with the increased room nights and revenue that have been driven by the combination of RezTrip 2.0 and our new hotel website.” Gautam Lulla, Chief Operating Officer of Travel Tripper, attributes Marmara Manhattan’s performance to its new website combined with the powerful merchandising capabilities of RezTrip 2.0, “This product was designed to simplify the rate management process for hotels, and enhance travelers’ ability to buy more products and services when booking online. We are pleased that our unique extend your stay and room upgrade features are driving measurable, quantifiable results for Marmara-Manhattan and other Travel Tripper hotels so soon.” RezTrip 2.0 is an innovative new product that enables hotels to maximize their online direct business. RezTrip 2.0 is built on a highly secure, redundant infrastructure. Travel Tripper will migrate all existing customers to RezTrip 2.0 by April 2011 and is now implementing all new customers on the platform. About Travel Tripper Travel
Tripper (www.traveltripper.com)
is an innovative online
reservation solution provider that helps hotels worldwide increase
conversions
and distribution share through the hotels’ best sales channel – their
proprietary
website. In addition to the new and revolutionary RezTripTM 2.0
online booking engine, Travel
Tripper offers call center services, multi-channel distribution,
Internet
Marketing products, and a powerful Business Intelligence system for
hotels.
Travel Tripper is a privately held company based in New York City About Marmara-Manhattan As
TripAdvisor's #1 rated luxury hotel and residence on the famous – and
famously
exclusive -- Upper East Side, The Marmara Manhattan (www.marmara-manhattan.com)
offers an unparalleled
match of style, comfort, and dedicated service with
affordability. Guests
can chose from uniquely spacious studios to three bedrooms suites or
its
magnificent 32nd floor penthouse. Each has stunning post-modern
interior
design, a fully equipped kitchen, flat-screen TV, and WiFi, and most
have
expansive and breathtaking views other luxury hotels in New York can
only
envy: whether the bridges of the mighty East River, downtown’s
historic
skyline, the trees of Central Park, or the bustling expanse of its
eclectic,
upbeat, and thriving urban neighborhood.
For more information and to make reservations, visit www.marmara-manhattan.com; call 212-427-3100; fax 212-427-3042; or email [email protected]. |
Contacts: Travel Tripper: Bianca MacFarlane [email protected] 212-683-6161 |