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RezTrip 2.0 by Travel Tripper Increases Key Hotel Business Metrics


New York (January 25, 2011) – Travel Tripper, LLC, released strong results from its beta test of the new 2.0 version of the RezTrip booking engine.  Its US launch partner, the Marmara-Manhattan Hotel, reports huge increases in all key measures of online reservation activity and performance.
 
Since Marmara-Manhattan activated RezTrip 2.0 in the fall of 2010, online reservations are up 30%, room nights are up 46% and ADR is up 26%, leading to a growth in AveLOS of 13% and increase in online revenue of 83% at the hotel - all relative to the same period YOY.
 
According to Nur Ercan, General Manager of the Marmara Manhattan, “RezTrip 2.0 is a phenomenal product.  We love the simple online administration site, and our customers tell us the booking engine is easy to use.  Most of all we are thrilled with the increased room nights and revenue that have been driven by the combination of RezTrip 2.0 and our new hotel website.”
 
Gautam Lulla, Chief Operating Officer of Travel Tripper, attributes Marmara Manhattan’s performance to its new website combined with the powerful merchandising capabilities of RezTrip 2.0, “This product was designed to simplify the rate management process for hotels, and enhance travelers’ ability to buy more products and services when booking online.  We are pleased that our unique extend your stay and room upgrade features are driving measurable, quantifiable results for Marmara-Manhattan and other Travel Tripper hotels so soon.”
 
RezTrip 2.0 is an innovative new product that enables hotels to maximize their online direct business.  RezTrip 2.0 is built on a highly secure, redundant infrastructure.  Travel Tripper will migrate all existing customers to RezTrip 2.0 by April 2011 and is now implementing all new customers on the platform.  
 
About Travel Tripper
Travel Tripper (www.traveltripper.com) is an innovative online reservation solution provider that helps hotels worldwide increase conversions and distribution share through the hotels’ best sales channel – their proprietary website. In addition to the new and revolutionary RezTripTM 2.0 online booking engine, Travel Tripper offers call center services, multi-channel distribution, Internet Marketing products, and a powerful Business Intelligence system for hotels. 
 
Travel Tripper is a privately held company based in New York City
 
About Marmara-Manhattan
As TripAdvisor's #1 rated luxury hotel and residence on the famous – and famously exclusive -- Upper East Side, The Marmara Manhattan (www.marmara-manhattan.com) offers an unparalleled match of style, comfort, and dedicated service with affordability.  Guests can chose from uniquely spacious studios to three bedrooms suites or its magnificent 32nd floor penthouse.  Each has stunning post-modern interior design, a fully equipped kitchen, flat-screen TV, and WiFi, and most have expansive and breathtaking views other luxury hotels in New York can only envy:  whether the bridges of the mighty East River, downtown’s historic skyline, the trees of Central Park, or the bustling expanse of its eclectic, upbeat, and thriving urban neighborhood.
 
For more information and to make reservations, visit www.marmara-manhattan.com; call 212-427-3100; fax 212-427-3042; or email info@marmara-manhattan.com.
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Contacts:

Travel Tripper:
Bianca MacFarlane
Bianca@traveltripper.com
212-683-6161


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Also See: HSMAI to Honor Travel Tripper With a Gold Award in its Annual Adrian Awards Competition; Winners Will Be Honored at Adrian Awards Gala Jan. 31, 2011 in New York City / January 2011

Las Vegas Sands Corp. will power direct sales with Travel Tripper’s RezTripTM 2.0 booking engine / November 2010

Customer Direct and Travel Tripper team up to offer best in class hotel call center services / September 2010

Scott Brodows Appointed Executive Vice President of Travel Tripper / June 2010

Travel Tripper Takes Bigger Bite of the Big Apple with Apple Core Hotels; Early leader in online hotel distribution selects Travel Tripper’s RezTrip 2.0 booking engine to help drive online sales for its five Mid-Manhattan properties. / April 2010

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