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Southampton Row Hotel LLP Rebrands London’s 225-room Hesperia
London Victoria to DoubleTree by Hilton London-Victoria

Managed by Crimson Hotel Group

LONDON, UK - (5 March 2012)
DoubleTree by Hilton has announced a fifth London property to join one of the UK’s fastest-growing, upscale, full-service hotel brands.  The DoubleTree by Hilton London-Victoria is conveniently located opposite London Victoria Station – historically known as the starting point for the legendary Orient Express and a central hub of public transportation that provides travellers with convenient access to Gatwick Express, National Rail service to the Southwest and London Underground service to all of Greater London. Major attractions such as Westminster Abbey, the Houses of Parliament, Soho, Trafalgar Square and Buckingham Palace are all within walking distance.

Rob Palleschi, global head, DoubleTree by Hilton, said, “DoubleTree by Hilton is delighted to further strengthen our network of fine UK hotels with another outstanding hotel location in this world gateway city. With the introduction of hotel products like the DoubleTree by Hilton London-Victoria, the DoubleTree by Hilton brand is quickly becoming recognised within the UK and around the world by travelling consumers seeking upscale hotel accommodation along with a personalised, welcoming level of service, style and hospitality.”

Formerly known as the Hesperia London Victoria, the 225-room hotel celebrates its new branding with an extensive, multi-phase refurbishment project that now welcomes travellers with a refreshing, welcoming ground floor lobby space, newly redesigned dining options and a variety of new amenities and services that create a rewarding experience for business, conference and leisure travellers to this popular Central London location. The DoubleTree by Hilton London-Victoria is operated by Southampton Row Hotel LLP, under a franchise license agreement with a subsidiary of Hilton Worldwide and managed by Crimson Hotel Group.

Aly Kassam, director of the Crimson Hotel Group says: “Crimson is delighted to announce the rebranding of this iconic Victoria property to introduce its second DoubleTree by Hilton hotel offering in Central London. We are very excited to work with DoubleTree by Hilton and Hilton Worldwide on this project and we believe there has never been a better time to invest in hotels in London as we believe the tourism industry in the capital is set to improve further. We have transformed another great hotel asset into a luxurious, yet affordable retreat in the heart of the capital which makes it ideal for both business and leisure travellers.”

DoubleTree by Hilton London-Victoria guests will benefit from the characteristic qualities found at the brand’s more than 280 DoubleTree by Hilton locations around the world, including the warm welcome with the legendary chocolate chip cookie presented to every guest at check-in, an array of upscale amenities and guest services, the rewards of the Hilton HHonors â guest loyalty program, and a unique and caring team member commitment to the local community.

The DoubleTree by Hilton London–Victoria has a variety of contemporary-style guestrooms and suites that meet the needs of every kind of traveller. Each accommodation offers guests a comfortable and contemporary retreat, complete with a sitting area; high-speed internet access; flat-screen, satellite TV; trouser press; mini fridge; refreshing Crabtree & Evelyn Citron® bath and body products; and in-room tea and coffee making service.  Executive Floor guestrooms and suites received upgraded amenities and are greeted at an Executive Lounge with private check-in and check-out, along with complimentary breakfast in the morning and snacks and beverages throughout the day.

For meetings, conferences and events, DoubleTree by Hilton London–Victoria presents eight meeting rooms and boardrooms, accommodating between ten and 160 delegates. Business travellers and delegates will benefit from a business centre, concierge services, state-of-the-art technology and a convenient location to London Victoria Station for Central London business professionals.

Whether returning from a day of shopping and sightseeing or wrapping up a successful day of business with colleagues in the hotel's conference centre, guests will find unlimited opportunities to unwind and recharge.  The DoubleTree by Hilton London–Victoria dining options include 2 Bridge Place, a newly redesigned restaurant offering a modern, casual environment to enjoy a selection of the finest, freshly prepared European cuisine for lunch and dinner. The hotel’s Lounge and Bar is the ideal place for a light snack, a great coffee or glass of wine, and to experience a relaxed public atmosphere with free Wi-Fi and friendly service.  Room service also is available to guests 24 hours a day.

DoubleTree by Hilton now welcomes travellers to a rewarding hotel experience with a fast-growing network of 16 hotels throughout the UK in Aberdeen, Bristol, Cambridge, Chester, Dunblane, Leeds, Lincoln, London (five hotels), Newcastle, Manchester, Milton Keynes and Sheffield. DoubleTree by Hilton is a proud member of the Hilton Worldwide portfolio of hotels. The upscale, full-service hotel brand has seen remarkable growth since its European introduction in the spring of 2008 with DoubleTree by Hilton hotels now open in eleven countries across Europe including the United Kingdom, Bulgaria, Greece, Italy, Luxembourg, the Netherlands, Norway, Romania, Russia, Slovakia and Turkey. Hilton Worldwide continues to grow its presence in Europe, with more than 225 hotels currently operating and more than 115 hotels in the development pipeline across six outstanding hotel brands.

The DoubleTree by Hilton London-Victoria is located at 2 Bridge Place, Victoria, London, United Kingdom SW1V 1QA. For more information about the hotel or to make reservations, please visit the hotel’s dedicated webpage at www.londonvictoria.doubletree.com or contact the hotel directly on +44 (0) 207 828 1099

About Crimson Hotels Group
Crimson Hotels Group is a fast growing independently owned hotel company. Founded in 1995, we currently own and manage 12 hotels in the United Kingdom, Portugal and Dubai. In the UK our hotels are operated under three major brands - Intercontinental Hotels, Choice Hotels International and Hilton - all highly respected and world renowned hotel groups. In 2010, Crimson Hotels opened the Holiday Inn Algarve, Portugal, the state of the art Holiday Inn Express London-Heathrow Terminal 5 and the award winning Ramada Chelsea Hotel Al Barsha, Dubai. In early 2011, The Park Inn London Russell Square re-branded to the DoubleTree by Hilton London-West End. New locations and destinations are always being considered as the Crimson Hotel Group continues to look forward with its expansion plans. Our Company approach is highly professional and the guest experience is of utmost importance.  Visit www.crimsonhotels.co.uk .

About DoubleTree by Hilton Hotels
With a fast-growing global collection of contemporary, upscale hotels in more than 280 gateway cities, metropolitan areas and vacation destinations across five continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve.  Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty programme, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveller feel human again.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com.  Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at news.doubletree.com.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travellers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
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Contact:

Thomas Wingham / Anita Clements
DoubleTree by Hilton Global Brand Public Relations
+1 703 883 5315 / +44 (0) 7557 908454
thomas.wingham@hilton.com
anita@hamilton-pr.com  
 
Jules Kerby / Dan Corfield
Hilton Worldwide Communications – Europe
           +44 (0) 20 7856 8471
jules.kerby@hilton.com / dan.corfield@hilton.com



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