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Growth At Centric Hospitality Group Continues With Chain Switch,
CRS Upgrade and Loyalty Program Alliance Launch


 
Albuquerque, NM - December 14, 2011 – Centric Hospitality Group delivered several enhancements this month, demonstrating its continued growth and success in allowing its independent hotel members greater ability to compete with chains and international brands. With 1,900 hotels and growing, Centric Hospitality Group continues to connect hotels to the world through its three brands: InnPoints Worldwide, CARINO Hotels and Resorts Worldwide and Qube Hotels.
 
On December 1st, CARINO Hotels and Resorts under the UN chain code switched to Centric Hospitality Group’s central reservation system, myCRS. The UN hotels will continue to be marketed in the GDS under the private CARINO chain code, while benefiting from the upgrade to myCRS with full two-way property management system integration and OTA direct connects. Hotel members included in the cutover are: the Amalfi Hotel Chicago, the Beechwood Hotel, the Garden Court Hotel, Hotel Phillips, the Royal Park Hotel and Hotel Berlin, Berlin.
 
Centric Hospitality hotel members also gained access to another upgrade in booking technology with the latest release of myCRS 2.3.6. The myCRS central reservation system has been providing electronic distribution connectivity to independent hotels and groups for five years. “We are very pleased with the latest release,” said Matthew Kim, vice president of sales and marketing at Miramar Hospitality. “The team at Centric Hospitality Group continues to enhance our user experience by meeting with us regularly and drilling down to support our complex revenue management and distribution needs.”
 
While member hotels expressed enthusiasm for the aforementioned activities, the most buzz was generated over Centric Hospitality Group’s rewards alliance launch. The StayCredits Alliance is a loyalty program designed for independent hotels and groups to level the playing field with competing chains and international brands. By joining the StayCredits Alliance, hotels become one of many reward stay options around the world.  Credits are theirs to give away as they like, while any StayCredits member may redeem at any other participating Alliance hotel. Hotels manage the program through a web-based dashboard, while guests redeem credits by logging in to their account and accessing the integrated booking engine. For more information, visit www.staycredits.com
 
About Centric Hospitality Group
Centric Hospitality provides a complete range of services for group and independent hotels, including web services, property management solutions, electronic distribution, telephone reservation services, brand membership, corporate/leisure sales, and guest rewards programs. The Centric Hospitality group includes InnPoints Worldwide, a hotel representation partner for independent and group hotels, CARINO Hotels and Resorts Worldwide, the premier collection of four and five star hotels in the world’s most desired destinations, and Qube Hotels, an independent hotel collection with best-in-class quality, style and service.www.centrichospitality.com
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Centric Hospitality Group Contact:
Phoenix F. Smith
Director of Marketing
phoenix.smith@centrichospitality.com
Tel: 505.768.6169
 
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Also See: Centric Hospitality Group Announces Executive Team and Staff Addition to Accommodate Expanded Business; Member Hotels to Benefit from Enhanced Team and Increased Services / November 2011

Technology, Sales and Loyalty Solutions Debut Under New Parent Company, Centric Hospitality Group; Merger between CARINO Hotels and Resorts and InnPoints Worldwide creates initiatives structured to shift market-share by enhancing traveler experience / October 2011

InnPoints Worldwide and Carino Hotels and Resorts Merge, Forming Centric Hospitality Group; Group offers multi-tiered brands and advanced technology platform to independent hotels / September 2011

New Guest Rewards Program For Independents: StayCredits Creates Customizable, Integrated Rewards Program for Independent Hotels, Groups and Chains / August 2011

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InnPoints to Demo New Reservation Technology at IH/M&RS Booth 3180: Web-Based Property Management System and Central Reservation System on Display / November 2008

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All InnPoints Properties Upgrade to MyCRS Central Reservation System / May 2008
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