News for the Hospitality Executive |
DALLAS� DECEMBER 10, 2008� UniFocus, a global pioneer in the hospitality industry for performance, workforce management and feedback solutions, announced a new partnership with Setai San Diego to utilize the firm�s suite of business intelligence tools. The new 184-room premier luxury hotel chose to partner with UniFocus because of its proven track record for correlating survey results from guests, employees and meeting planners; and factoring in mystery evaluations to produce meaningful knowledge that can measurably drive profitability. The UniFocus survey tools that Setai San Diego will be utilizing include GUESTScope�, MEETINGScope� and STAFFScope�. Feedback outcomes from guests, meeting planners and staff are analytically correlated to generate actionable information and then juxtaposed against mystery evaluations with SERVICEScope® to compare standards with actual perceptions. Together these systems create integrated business intelligence and can also be augmented with UniFocus performance analysis and action-tracking technologies. Setai San Diego opens this month; the 23-story steel and glass structure includes 37 suites, three penthouse suites and 20,000 square feet of event and meeting space, a world-class spa plus many other lavish amenities. Part of the Preferred Hotel Group, Setai San Diego intends to bring the beauty, sophistication and experience of the world's most luxurious contemporary hotels to downtown San Diego. �We are delighted to announce our new partnership with UniFocus,� said General Manager Craig Waterman. �Setai San Diego offers discerning guests and business-savvy meeting planners the highest standards in service, event space, design and amenities. We want to ensure Setai San Diego delivers on its promise by collecting the most reliable business intelligence about our associates, guests and meeting planners.� UniFocus developed its feedback technologies for guests, employees and meeting planners so that each component can be utilized separately and benchmarked or used together as an integrated business intelligence solution. Information is created from survey analytics in an easy to understand and actionable format. A unique mystery evaluation process provides additional clarity into how service standards relate to employee attitudes and guest satisfaction, examining dimensions of service such as knowledge, communication, timeliness or quality. �We are excited about our partnership with Setai San Diego to help them fully engage their associates to �wow� their guests and meeting planners,� said Mark Heymann, President and CEO of UniFocus. �Many of our clients understand that a �dazzling� experience hooks guests and keeps them coming back. It�s often not enough to hit your service standards, because you may not be impacting perceptions enough to create rock-solid loyalty. �Our survey analytics can be correlated with mystery evaluations so that hoteliers make the connection between standards and perceptions, providing revealing insight,� Heymann continued. �Then by sharing this actionable knowledge across the organization you can involve your staff to make the kind of impressions on guests and meeting planners that inspire them to recommend and to keep returning as loyal customers.� UniFocus� loyalty management systems include:
Setai San Diego is a 184-room premier luxury hotel located in downtown San Diego�s financial district. The property features world-class amenities including rooms with 180-degree views of city, ocean and bay, Luxe Suites with full Italian kitchens and balconies, a sleep concierge and in-room captain service. The hotel also offers a 5,500 square-foot spa, 7,000 square foot pool deck and pool, 20,000 square feet of event and meeting space, the largest penthouse on the West Coast, a screening room and a state-of-the-art recording studio. For more information, please visit www.setaisandiego.com. About UniFocus
UniFocus is a Preferred Partner of The Leading Hotels of the World®, a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100. |
Barb Worcester
Michael Adkisson
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