News for the Hospitality Executive
|DALLAS — OCTOBER 9, 2007 — In the
luxury-hotel and resort market, attracting and retaining employees who
have a passion for creating compelling guest experiences is a huge competitive
advantage. With this in mind, executives at Gemstone Hotels & Resorts
have implemented two UniFocus solutions — STAFFScope® and GUESTScope®
— to enhance the excellent employee-relations and guest-services programs
the company already has in place.
Gemstone Hotels & Resorts, LLC, based in Park City, Utah, is a full-service operating and asset-management company that specializes in luxury and upscale urban hotels and complex resorts. Dallas-based UniFocus is a global company that provides hotel, resort, casino and conference-center operations with the most comprehensive, state-of-the art performance-management solutions in the industry. STAFFScope® is a Web-based employee-survey program geared toward helping organizations key in on staff concerns, creativity and suggestions, thereby increasing employee morale and productivity, and decreasing turnover. GUESTScope®, also Web-based, measures guest satisfaction, intent to return or recommend, value and other factors, and provides comparative data analysis for clear insight into operational strengths and weaknesses.
“Although Gemstone properties have long used employee-opinion
surveys and a variety of guest-feedback mechanisms, we were looking for
a sophisticated tool for correlating and analyzing scores gathered from
the surveys,” said Mark van Hartesvelt, Principal of Gemstone Hotels &
Resorts. “We have been aware of the strong reputation of UniFocus for many
years, and we found just what we were looking for in UniFocus’ STAFFScope®
and GUESTScope® solutions — mainly because their data integration is
superior to other solutions we looked at — and also because UniFocus’ staff
members are knowledgeable and helpful, and their support system is great.”
”We are looking forward to utilization of the benchmarking against our competitive set in terms of guest and employee satisfaction, as well as comparing the results more efficiently across our property portfolio,” he said. “The immediate, real-time guest-feedback results GUESTScope® provides will help us to more effectively and quickly address challenges and provide positive reinforcement and coaching to our staff members as indicated.
“In addition,” van Hartesvelt said, “we believe that STAFFScope® will allow us to continue addressing employee concerns and to build effectively on our successes. The structure of the reports makes it easy to navigate, understand and analyze the information. We believe that employee satisfaction is one of the most important factors in maintaining high guest satisfaction scores, and STAFFScope® will be a big part of that effort.”
Key features of STAFFScope® include:
For more information on STAFFScope®, GUESTScope® and other UniFocus management and financial solutions, visit the company’s Web site, www.unifocus.com.
About Gemstone Resorts International
Based in Park City, Utah, Gemstone Hotels & Resorts is a full-service operating and asset-management company that specializes in luxury and upscale urban hotels and complex resorts that include a variety of components, such as hotels, restaurants and retail and resort amenities. Gemstone is engaged in resort and unique hotel marketing and management, asset management and consulting for a variety of well-regarded hotel real estate investors. For more information, visit the company Web site at www.gemstoneresorts.com.
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U. S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.
UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.
|Also See:||Web-Based Time & Attendance Solution Now Available Through UniFocus; Web-based solution performs rich management reporting, advanced administrative functions and job costing capabilities to streamline payroll operations / September 2007|
|UniFocus to Unveil Mystery Shopping Evaluation Tool - SERVICEScope®; Susan Perrin to head new on-site service evaluation process providing actionable information with links to Guest and Employee Satisfaction / September 2007|
|UniFocus to Showcase Labor Management and Business Intelligence Applications at HITEC; Greater intelligence means better marketplace positioning; Performance-management company to unveil new upgrades to coveted solutions / June 2007|
|Fairmont Scottsdale Princess Selects UniFocus’ Watson, R. M. ™ Financial Management Applications / May 2007|
|Hotel del Coronado Selects UniFocus’ Watson, R. M.™ Labor and Budgeter Financial Management Applications / March 2007|
|Coastal Hotel Group Selects UniFocus’ Watson, R.M. ™ Financial Management Applications; Alliance Rivals Business Intelligence at Major Hotel Brands / March 2007|
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