STAFFScope is a Web-based closed-loop feedback solution that enables service organizations to improve employee morale and productivity while lowering labor costs through decreased turnover. 

“We now have an excellent tool that helps identify areas of employee concern within our organization,” said Matthew Jones, Executive Vice President and Chief Financial Officer for the Dallas CVB. “By simply paying attention to those specific areas of concern, we were able to see a dramatic increase in employee satisfaction, using last year’s survey as a baseline and following up this year with another. Our staff believes in the STAFFScope tool, and more importantly, believes that management listens.

““STAFFScope provides a periodic wide angle snapshot of the working environment that helps us assess and augment how well we’re doing with employee satisfaction,” added Jones. “The simple Web interface is easy to use and that means every employee can quickly participate without disrupting normal operations—all for a very reasonable cost.  They also followed up with a comprehensive explanation of the results to both our executive management team and the employee committee charged with making recommendations.”

Jones said the Bureau’s Human Resource Director followed due diligence and researched several options for the employee survey/satisfaction tool that the organization sought to implement. 

“It’s always gratifying when our clients report positive results and quicker payback with the utilization of STAFFScope, the industry’s most versatile employee closed-loop feedback solution,” said Mark Heymann, President and CEO of UniFocus. “Convention and visitors bureau organizations turn to UniFocus because they understand that building a satisfied and engaged workforce is fundamental to their success in attracting people and businesses to their city. We’re delighted to be working with the Dallas Convention & Visitors Bureau to help them reach their objective, with Dallas as one of the top destinations in the United States.”

UniFocus executives have provided technology leadership to the hospitality industry for more than 20 years. The Dallas-based firm provides proven technology solutions to convention bureaus, hotels and resorts that enable operators to more efficiently manage their workforce and gain a 360-degree view of the employee and customer experience. Equipped with superior business intelligence and labor management technology, UniFocus clients optimize quality, satisfaction, operational efficiency and profitability – with a higher ROI.

UniFocus is a business partner of the International Association of Convention & Visitors Bureaus.

STAFFScope is a Web-based employee-survey program geared toward helping organizations key in on staff concerns, creativity and suggestions, increase employee morale and productivity, and decrease turnover—all of which benefit the bottom line through savings in labor costs. 

Key features of STAFFScope include:

• Web-based technology that enhances the standard paper survey formats for easy and fast deployment across an entire organization. 
• State-of-the-art online reporting applications for every level of the organization. 
• Roll-up reports for multiple properties. 
• Essential benchmarking by market segments. 
• Scientifically proven identification of the Critical Staff Factors that make organizational change occur. 
• Integrated goal setting and action plan tracking functionality to achieve improvement goals. 
• STAFFScope® training and support provided by a UniFocus team that has decades of hospitality and human-resources experience. 

About the Dallas Convention & Visitors Bureau
The Dallas Convention & Visitors Bureau is a marketing organization whose primary mission is to promote Dallas as the ideal business and pleasure destination to the regional, national and international marketplace, and favorably impact the Dallas economy through conventions and tourism. The Dallas CVB is located in downtown Dallas and employs 60 staff members committed to achieving the organization’s vision of helping Dallas become a top 5 U.S. destination. For more information, visit the bureau’s Web site at www.dallascvb.com. 

About UniFocus
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.

UniFocus is a Preferred Vendor of The Leading Hotels of the World®, a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.