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New Castle Hotels & Resorts Launches GUESTScope�
Satisfaction Survey in All Independent Properties
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DALLAS � AUGUST 6, 2008 � New Castle Hotels & Resorts, a leading third-party manager and hotel ownership and development company, has launched UniFocus� GUESTScope guest survey systems in all independent properties in the company�s portfolio, announced Gerald P. Chase, chief operating officer of New Castle.

An advanced survey technology for gathering and evaluating guest feedback, GUESTScope has been in use at New Castle�s Brookwood Inn, Woodcliff Hotel and Spa, the Craftsman Inn, and in the three Signature Resorts the company manages on behalf of the Province of Nova Scotia � Digby Pines Resort, Keltic Lodge and Liscombe Lodge. GUESTScope uses questions scientifically designed to increase guest response rate. Gathered data provide properties with an assessment of guest satisfaction, and assist in creating strategies to improve employee performance and guest satisfaction.

�We�ve had great success partnering with UniFocus to use GUESTScope at our independent properties,� Chase says. �Not only do we find out how we score based upon history and how that relates to comparable properties in the marketplace, but this information is also correlated with other key indicators, such as employee engagement. These results serve to validate our culture of instilling ownership in every team member to create more satisfied guests.�

�Our guest satisfaction has greatly improved because we can now find out and respond to guest issues quicker,� says Rene LeBlanc, general manager for Digby Pines Resort. �GUESTScope provides query data and monthly reports that enable us to know exactly how we�re doing in the guest experience and what matters most to them. Most importantly, they appreciate getting a personalized, instantaneous response to their feedback and know that not only do we care about what they think, we take commensurate actions.�

�We are pleased to expand our partnership with New Castle Hotels and Resorts, having successfully worked with them for the previous five years,� says Mark Heymann, President and CEO of UniFocus. �In today�s market environment it is vital to understand exactly what drives guest satisfaction and how that relates to other key performance indicators. We are excited about New Castle�s decision to expand GUESTScope utilization across all of their independent properties and look forward to helping them meet their strategic business goals.�

About New Castle
New Castle Hotels & Resorts portfolio includes 31 resorts and hotels the company manages, owns or is developing in the United States and Canada.  The privately held hotel management company consistently ranks in the country�s top 100 hotel management and development companies in hospitality industry trade publications.  New Castle celebrated its 25th anniversary in 2005.  For more information on New Castle Hotels & Resorts, please contact Gerald P. Chase, president, chief operating officer, at (203) 925-8370, or visit the corporate website at www.newcastlehotels.com.

About UniFocus
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client�s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a �total picture� overview of their operations, set strategic actions and gain asset value.

UniFocus is a Preferred Partner of The Leading Hotels of the World®, a member of the American Resort Development Association (ARDA), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit www.unifocus.com or call 972-512-5100.

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Contact:

Evelyn Hall, ProWords Communications
(908) 295-8652

Gerald P. Chase, New Castle Hotels & Resorts
(203) 925-8370

Barb Worcester
President/Principal
PRPRO
(440) 930-5770
[email protected]

Michael Adkisson
 Director of Public Relations
UniFocus, LP
Tel: (972) 512-5187 
[email protected]

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Also See: Thayer Lodging Partners with UniFocus for Higher Return; SERVICEScope® Ensures Perception Matches Dazzling Experience / July 2008
Millennium Hotels and Resorts Partners with UniFocus for Employee Engagement Initiative; UniFocus New Standard for Employee, Guest and Meeting Planner Feedback / July 2008
Halekulani Selects UniFocus Watson R.M. Budgeter and Labor Management System / June 2008
UniFocus Adds Key Executives for Next Growth Phase; Richard Haschke, Robin Rankin Join UniFocus / June 2008
Noble House Hotels & Resorts Taps UniFocus for New Resource Management System / June 2008
Dolce International Holdings, Inc. Taps UniFocus for New Budgeting System / June 2008
UniFocus� Time & Attendance� First to Seamlessly Integrate with �Smart� Labor Management System; Smart Workforce Management / June 2008
Troon Golf Partners with UniFocus to Re-Engage Staff; International Golf Management Company Launches Employee Engagement Initiative with STAFFScope® / May 2008
BestCities Global Alliance Taps UniFocus Expertise to Improve Operations; International CVB Organization Implements MEETINGScope� to Increase Customer Satisfaction / April 2008
UniFocus� STAFFScope® Endorsed by Dallas CVB: �Tremendous Value� �Big D� Convention-Visitor Bureau Sees �Dramatic Increase in Employee Satisfaction� / April 2008
Prism Hotels & Resorts Rates UniFocus Second to None; STAFFScope® Evaluation Gets Crystal Clear Results / March 2008
Sanctuary on Camelback Mountain Sets Standard with UniFocus' Employee Feedback Solution; Top U.S. Resort Raises Bar with Web-based STAFFScope® / March 2008
Millennium Hotels and Resorts Selects UniFocus' MEETINGScope�; UniFocus' MEETINGScope is New Feedback Standard for All Millennium Hotel Properties in the United States / January 2008
UniFocus Client Improves Guest Satisfaction by 20%; Lions Gate Hotel and Other Independents Report Success with UniFocus' GUESTScope® 360-Degree Feedback Solution / January 2008
Fairmont Hotels & Resorts Taps UniFocus for New Labor Management System / December 2007
Gemstone Chooses UniFocus Programs to Enhance Employee, Guest Satisfaction; Luxury asset management company now using GUESTScope® and STAFFScope® to provide positive reinforcement for staff and guests while building retention / October 2007
UniFocus to Unveil Mystery Shopping Evaluation Tool - SERVICEScope®; Susan Perrin to head new on-site service evaluation process providing actionable information with links to Guest and Employee Satisfaction / September 2007
Web-Based Time & Attendance Solution Now Available Through UniFocus; Web-based solution performs rich management reporting, advanced administrative functions and job costing capabilities to streamline payroll operations / September 2007
UniFocus to Showcase Labor Management and Business Intelligence Applications at HITEC; Greater intelligence means better marketplace positioning; Performance-management company to unveil new upgrades to coveted solutions / June 2007
Fairmont Scottsdale Princess Selects UniFocus� Watson, R. M. � Financial Management Applications / May 2007
Hotel del Coronado Selects UniFocus� Watson, R. M.� Labor and Budgeter Financial Management Applications / March 2007
Coastal Hotel Group Selects UniFocus� Watson, R.M. � Financial Management Applications; Alliance Rivals Business Intelligence at Major Hotel Brands / March 2007
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