Hotel Online  Special Report



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Elsafe Selected as Approved Provider of In-room Safes
for New Starwood Brands
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Starwood Partners with Leading Safe Manufacturer for Aloft™ and Element™ Hotels 
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DALLAS – June 18, 2008 – Elsafe®, the leading provider of electronic in-room safes to the hospitality industry, has been approved by Starwood Hotels & Resorts Worldwide, Inc.® to provide in-room safes for its new construction properties being developed under the Aloft and Element hotel brands. Through this partnership, individual hotel operators are able to select Sentinel by Elsafe® Advanced (41) safes to be installed in guest rooms at Aloft and Element hotels. 

“We approved Elsafe as a preferred vendor of in-room safes for Aloft and Element hotels based on both the aesthetically-pleasing design elements of the Sentinel Advanced safes, and Elsafe’s reputation as the top provider of the most secure, easy-to-use safes on the market,” said Gustaf Burman, senior director of IT property operations for Starwood Hotels & Resorts Worldwide, Inc. “Sentinel’s prestigious UL-listing also helped reassure that Elsafe is the right provider for our hotels.” 

The innovative, affordable Sentinel Advanced series was developed by Elsafe to provide the ultimate in security, simplicity and convenience for hoteliers and their guests. As the industry’s only UL-listed (1037) hotel safe series on the market, Sentinel’s durable, heavy-gauge steel body safes must pass rigorous break-in tests prescribed and administered by professional testing laboratories. 

The modular construction of Sentinel also makes adding features or upgrading technology as easy as changing the front panel, allowing Elsafe to continue to add the latest options to meet the constantly evolving security needs of hospitality leaders like Starwood, including the Aloft and Element brands.

“Starwood’s newest hotel brands, Aloft and Element, need to be equipped with the best in-room safes available in order to provide the security and convenience expected by guest and hoteliers alike,” said Marc Freundlich, president and CEO of ASSA ABLOY Hospitality North America. “Elsafe offers the most advanced audit trail, modular design and upgradeable technology on the market, and we look forward to continuing our relationship with Starwood by installing our Sentinel Advanced safes in the guestrooms of these two unique new brands.”

Part of the ASSA ABLOY Group, Elsafe has been leading provider of safes to the hospitality industry since introducing the world’s first electronic in-room safe in 1979. For more information, visit www.elsafe.com.   

About ASSA ABLOY Hospitality Inc. North America
The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 35,000 properties worldwide, securing more than 6 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. The North American division of ASSA ABLOY Hospitality brings three security brands to hotels throughout the United States and Canada, including VingCard (www.vingcard.com) electronic locking system solutions, Elsafe (www.elsafe.com) UL-listed (1037) hotel safe series, and TimeLox (www.timelox.com) security solutions for gaming properties and other large resorts. 

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced aloftSM and ELEMENTSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com


 
Contact:

Karin Melrose for TimeLox
Tel: +1 (713) 831-6813
kmelrose@mbapr.com

Morgan Field for TimeLox
Tel: +1 (214) 521-8596
mfield@mbapr.com

Riise Walker
Marketing Supervisor
VingCard, Elsafe, TimeLox 
Tel: +1 (972) 692-3167
rwalker@vcegroup.com
 

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Also See: VingCard Announces Efforts to Go Green; New Eco-Friendly Security Offerings Help Hotels Reduce Waste / June 2008
Starwood Aims to Increase Guest Satisfaction with Online Security System from TimeLox; Leading Electronic Lock Provider Offers RF-Online Solution for Aloft™ and Element™ Hotels / June 2008
LXR Selects VingCard® and Elsafe® as Sole Preferred Providers of Electronic Door Locks and In-Room Safes for Its Collection of Hotels and Resorts; Hospitality Industry’s Leading Providers of Locks and Safes Chosen by Luxury Properties / June 2008
Signature RFID/NFC by VingCard® to be Showcased in Guestroom 2010® at HITEC; Contactless Door Lock Selected for Exclusive Display of Innovative Hotel Technologies / June 2008
Hotels Maximize Space and Security with Out-Of-Sight Drawer Safe from Elsafe; Based on customers' requests through 'We Listen' program, leading global manufacturer of in-room safes frees-up space in the main cupboard/closet while providing compact repository for guest valuables, including laptops / May 2008
Xtra On-Wall Safe by Elsafe Maximizes Limited In-Room Space and Security; Ideal for hotels with minimal space in the guestroom, the new laptop-compatible On-Wall unit mounts easily in the open or hidden to secure guest valuables in closets, cupboards and armoires / May 2008
'Best NFC Service of 2008' Awarded to VingCard (ASSA ABLOY AB) by NFC Forum at Monaco Event; Global security leader receives 'First Place' for its Signature RFID/NFC solution at the European NFC Developers Summit in Monaco / May 2008
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Timelox Adjusts Pricing to Accommodate Declining USD; Continued U.S. and Canadian dollar (USD/CAD) depreciation against the European Euro (EUR), Chinese Renmibi (RMB) and other major currencies supports a 10 percent price correction in USD/CAD markets / April 2008
VingCard® Partners with SARGENT®, Yale® and Corbin Russwin® To Offer New Security Solutions for Hotels and Resorts; Industry Leaders Join Forces to Provide Door Hardware Continuity for Hospitality Properties / November 2007
VingCard® to Secure Newly Renovated Plaza Hotel in New York; Contactless Signature RFID Electronic Locks Installed at Legendary Central Park Property / November 2007
Delta Chelsea Hotel Enlists TimeLox® to Install Wireless Electronic Locking System; Canada’s Largest Hotel to Utilize New TimeLox Wireless DC-ONLINE System / November 2007
VingCard® to Secure Baha Mar Resort Hotels on Nassau's Cable Beach; Hotel Security Leader will Install Electronic Locks at New Development in the Bahamas / October 2007
VingCard® Receives Two Prestigious ADEX Awards for Innovation; Industry Professionals Recognize VingCard Products With Platinum and Gold Awards for Design Excellence / June 2007
TimeLox Reports Bull Market Affecting Brass Production, Pricing / December 2006
Signature Unlocks Canadian Market with Installations in Two Luxury Properties; Alberta and British Columbia hotels choose new Signature by VingCard electronic-locking system to enhance decor, ensure security / October 2006
NEW Signature by VingCard Door Locks Selected by Kauai Beach Hotel and Resort / May 2006
Rezidor SAS Names VingCard Elsafe a Preferred Security Partner for Providing Electronic Locks and In-Room Safes / April 2006
Casinos, Resorts, Timeshares and Condo Hotels Tap TimeLox for Online Security / March 2006
ASSA ABLOY Hospitality, Inc. Strengthens Global Security Positioning With Marc Freundlich Leading the Way / February 2006
Signature by VingCard Offers Attractive Security Options, Hoteliers Say; California-based Tarsadia Hotels is first to ‘design their security’ with new Signature Series electronic-locking solution / December 2005
VingCard ‘Signature’ and Elsafe Chosen Preferred Security Solutions for Courtyard by Marriott in Europe / December 2005
VingCard Elsafe Providing Emergency Support to Hotels Hit By Hurricanes Katrina and Rita / September 2005
Pascal Metivier Appointed President of Assa Abloy Hospitality for Europe, Middle East, Africa and Latin America / June 2005
Elsafe Providing a ‘Safe’ Environment for Business Travelers and HSIA Users / June 2005
When Security Counts . . . Count On VingCard to Upgrade Your Electronic-Locking System / June 2005
Elsafe Selected by Accor as its Sole Approved Provider of In-Room Safes / April 2005
Elsafe Asks: Are Your In-Room Safes REALLY Safe? / November 2004
Ken Brown Joins VingCard Elsafe As SVP Marketing and Sales, North America / November 2004
Four Cornerstones Ensure Sound Principles and Fair Business Practices For ASSA ABLOY Hospitality Brands (Elsafe, Timelox, VingCard and INHOVA) / May 2003
Elsafe Renews Global Agreement with Starwood Hotels & Resorts to Supply In-Room Safes / March 2003
Crowne Plaza Times Square Manhattan Upgrades to VingCard Locking System to Enhance Guest Security and Convenience / March 2003
Elsafe Selected to Provide In-room Safes to Accor Hotels Worldwide / Dec 2002


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