Hotel Online  Special Report



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Starwood Aims to Increase Guest Satisfaction with
Online Security System from TimeLox
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 Leading Electronic Lock Provider Offers RF-Online Solution
for Aloft™ and Element™ Hotels 
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DALLAS – June 18, 2008 – TimeLox®, a leading supplier of electronic hotel-locking systems, has been chosen by Starwood Hotels & Resorts Worldwide, Inc.® as a preferred vendor to offer security solutions to the Aloft and Element hotel brands. Through this partnership, individual Starwood hotel owners can choose to install TimeLox’s new wireless radio-frequency (RF) online electronic locking system, DC-ONLINE, which provides unsurpassed efficiency and productivity leading to increased satisfaction for hotel guests.

“In the past, the installation and maintenance associated with traditional wired online security systems have presented significant drawbacks for hoteliers,” said Marc Freundlich, president and CEO of ASSA ABLOY Hospitality North America. “By choosing DC-ONLINE from TimeLox – the only widespread, proven and reliable wireless locking system installed globally – Starwood hoteliers can now install a wire-free, cost-efficient online solution. Also, by choosing to go online, hotels can maximize employee productivity, leading to greater guest satisfaction.” 

Starwood’s partnership with TimeLox calls for new properties including Aloft and Element hotels to be constructed for compatibility with DC-ONLINE, offering its hoteliers a cost-effective way to facilitate reliable two-way communication from stand-alone electronic locks to each property’s host security system. Unlike off-line stand-alone locks, DC-ONLINE provides total security control from one central location, utilizing RF-online communication capabilities that eliminate the need to travel to each guest room to perform tasks such as reprogramming individual locks, identifying and changing low batteries, or canceling or re-encoding key cards. By centralizing these functions, Starwood hoteliers can expect to increase employee productivity and guest satisfaction. DC-ONLINE components communicate with multiple rooms at once, reducing the number of network components required for installation when compared to other online technologies.

“We selected TimeLox as a preferred security vendor to offer new properties under the Aloft and Element brands the opportunity to go online, meaning most information updates and data retrieval can be managed remotely from the hotel’s main computer system. Additionally, our existing hotels can opt to retrofit this solution in order to keep up with the leading-edge technology available today,” said Gustaf Burman, senior director of IT property operations for Starwood Hotels & Resorts Worldwide, Inc. “Starwood has a longstanding relationship with TimeLox, and we are confident our hoteliers and their guests will be very pleased with DC-ONLINE.” 

Built on the ZigBee Standard ISO 802.15.4 platform (the only wireless highly-secured and open standards-based platform to address the unique needs of monitoring and access-control network applications), DC-ONLINE provides unsurpassed system reliability and performance at an affordable cost. Operating on an open, reliable and secure platform like ZigBee also enables smooth interface and integration opportunities for other online devices such as safes, energy management and mini bars. 

Part of the ASSA ABLOY Group, TimeLox is a leading developer of locking systems for the international hospitality industry, offering user-friendly security solutions that meet the unique operational needs of large hotels, casinos and resorts. For more information, visit www.timelox.com
 

About ASSA ABLOY Hospitality Inc. North America
The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 35,000 properties worldwide, securing more than 6 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and hospitality systems. The North American division of ASSA ABLOY Hospitality brings three security brands to hotels throughout the United States and Canada, including VingCard (www.vingcard.com) electronic locking system solutions, Elsafe (www.elsafe.com) UL-listed (1037) hotel safe series, and TimeLox (www.timelox.com) security solutions for gaming properties and other large resorts. 
 

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced aloftSM and ELEMENTSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.  


 
Contact:

Karin Melrose for TimeLox
Tel: +1 (713) 831-6813
kmelrose@mbapr.com

Morgan Field for TimeLox
Tel: +1 (214) 521-8596
mfield@mbapr.com

Riise Walker
Marketing Supervisor
VingCard, Elsafe, TimeLox 
Tel: +1 (972) 692-3167
rwalker@vcegroup.com
 

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Also See: LXR Selects VingCard® and Elsafe® as Sole Preferred Providers of Electronic Door Locks and In-Room Safes for Its Collection of Hotels and Resorts; Hospitality Industry’s Leading Providers of Locks and Safes Chosen by Luxury Properties / June 2008
Signature RFID/NFC by VingCard® to be Showcased in Guestroom 2010® at HITEC; Contactless Door Lock Selected for Exclusive Display of Innovative Hotel Technologies / June 2008
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Xtra On-Wall Safe by Elsafe Maximizes Limited In-Room Space and Security; Ideal for hotels with minimal space in the guestroom, the new laptop-compatible On-Wall unit mounts easily in the open or hidden to secure guest valuables in closets, cupboards and armoires / May 2008
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VingCard® Partners with SARGENT®, Yale® and Corbin Russwin® To Offer New Security Solutions for Hotels and Resorts; Industry Leaders Join Forces to Provide Door Hardware Continuity for Hospitality Properties / November 2007
VingCard® to Secure Newly Renovated Plaza Hotel in New York; Contactless Signature RFID Electronic Locks Installed at Legendary Central Park Property / November 2007
Delta Chelsea Hotel Enlists TimeLox® to Install Wireless Electronic Locking System; Canada’s Largest Hotel to Utilize New TimeLox Wireless DC-ONLINE System / November 2007
VingCard® to Secure Baha Mar Resort Hotels on Nassau's Cable Beach; Hotel Security Leader will Install Electronic Locks at New Development in the Bahamas / October 2007
VingCard® Receives Two Prestigious ADEX Awards for Innovation; Industry Professionals Recognize VingCard Products With Platinum and Gold Awards for Design Excellence / June 2007
TimeLox Reports Bull Market Affecting Brass Production, Pricing / December 2006
Signature Unlocks Canadian Market with Installations in Two Luxury Properties; Alberta and British Columbia hotels choose new Signature by VingCard electronic-locking system to enhance decor, ensure security / October 2006
NEW Signature by VingCard Door Locks Selected by Kauai Beach Hotel and Resort / May 2006
Rezidor SAS Names VingCard Elsafe a Preferred Security Partner for Providing Electronic Locks and In-Room Safes / April 2006
Casinos, Resorts, Timeshares and Condo Hotels Tap TimeLox for Online Security / March 2006
ASSA ABLOY Hospitality, Inc. Strengthens Global Security Positioning With Marc Freundlich Leading the Way / February 2006
Signature by VingCard Offers Attractive Security Options, Hoteliers Say; California-based Tarsadia Hotels is first to ‘design their security’ with new Signature Series electronic-locking solution / December 2005
VingCard ‘Signature’ and Elsafe Chosen Preferred Security Solutions for Courtyard by Marriott in Europe / December 2005
VingCard Elsafe Providing Emergency Support to Hotels Hit By Hurricanes Katrina and Rita / September 2005
Pascal Metivier Appointed President of Assa Abloy Hospitality for Europe, Middle East, Africa and Latin America / June 2005
Elsafe Providing a ‘Safe’ Environment for Business Travelers and HSIA Users / June 2005
When Security Counts . . . Count On VingCard to Upgrade Your Electronic-Locking System / June 2005
Elsafe Selected by Accor as its Sole Approved Provider of In-Room Safes / April 2005
Elsafe Asks: Are Your In-Room Safes REALLY Safe? / November 2004
Ken Brown Joins VingCard Elsafe As SVP Marketing and Sales, North America / November 2004
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Elsafe Renews Global Agreement with Starwood Hotels & Resorts to Supply In-Room Safes / March 2003
Crowne Plaza Times Square Manhattan Upgrades to VingCard Locking System to Enhance Guest Security and Convenience / March 2003
Elsafe Selected to Provide In-room Safes to Accor Hotels Worldwide / Dec 2002


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