|By Julie Keyser-Squires, APR, June
Social Media arrived in force to the hospitality industry this year. Understanding what it is and how you and your organization can participate and benefit is critical to your future success.
What is it?
Tools and Vocabulary You Will Need.
When you travel to a foreign country, you need to know the language. Social Media may seem like a distant land, so here is some basic vocabulary to help you adjust.
1. Blogs: Also called weblogs, blogs are the on ramp to Social Media. Blogs are also the on ramp to the mainstream business media, says Richard Edelman, president and CEO of Edelman, the world’s largest independent public relations firm. A reported 79% of editors get news stories from blogs. If you are ready to start participating in Social Media – and the sooner the better – begin to read and post on blogs that interest you. Remember, though: a blog is a permanent business record, and you want to get a general sense of the tone of the community before you start posting. My business blog is First Light.Sweaty Palms: Jump In Anyway
To get started in Social Media:
1. Build some learning time into your schedule. Take four hours one day a week to learn how to set up an RSS feed, use Technorati, and start monitoring blog communities of interest. TIP: Pick a hobby or fun topic at first to make the learning curve enjoyable.A colleague counsels that if you are ‘pushing the envelope and trying the next hard thing - something that makes your palms sweaty - you are expanding your business.’ Good advice. With that in mind, if starting to play in the Social Media environment, perhaps with a business or personal blog, makes your palms sweaty, that could be your signal to jump in. If you need help or have questions, feel free to contact me at Julie@softscribeinc.com. Good luck and have fun.
Julie Keyser-Squires, APR and vice president of Softscribe Inc., is passionate about connecting people and ideas. Please contact her at Julie@softscribeinc.com, or make a post on her new business blog, “First Light: thoughts on the networked economy.”
Julie Keyser-Squires, APR
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