MPower is a simple tool for hotel marketers to implement effective one-to-one guest marketing programs without requiring costly and time-consuming technical assistance. With MPower, you can easily access all the guest information captured in the PMS system including guest preferences, past stay detail as well as revenue and statistical information. MPower will give you the information you need to respond to and build stronger relationships with your most valuable guests. 

MPower modules and benefits include:

» Bradford Homesuites by Intervest Companies - 9 properties � www.bradfordsuites.com

Bradford Homesuites by Intervest uses MPower to gather marketing information on all their guests. They then apply this information to targeted marketing promotions to keep their guests� attention all year long. 

"Email contact with our guests is crucial so we gather our guests� email addresses and import them into MPower. A recent survey sent to 2,100 guests who had stayed with us during a particular month resulted in nearly 250 responses in the first 12 hours," said Weldon Simons, Chief Financial Officer of Intervest Companies. 

Simons added, "More recently we sent 6,000 emails to former guests at two of our properties where we had just installed high speed Internet access. The email let our guests know about our new amenity. By all accounts, the response rate was outstanding with the number of emails opened and click throughs to our web site link very high for this type of email." 

» Windmill Inns and Suites � 6 properties � www.windmillinns.com

"Using MPower, we have created reports that have reduced what was previously a full time job (40 hours a week) of spreadsheet data entry to an automated process completed in just 4 hours. Daily financials, market mix, source mix and forecasting, are just a few of the reports we take from our MPower system," said Edward Kopp, Information Systems Manager for Windmill Inns and Suites.

Kopp continued, "The MPower system is also a wonderful marketing tool. We have used information to send out direct mail pieces to help encourage off peak visits, created our own source reports and automatically mapped them so that we could better identify feeder markets."

» Rodd Hotels and Resorts � 14 properties � www.rodd-hotels.ca

"MPower provides us with information on our annual guests, enabling us to analyze, predict and maximize the value of each customer relationship and to better serve the needs of those customers in all the markets in which we operate," said John Cudmore, Executive Vice President of Rodd Hotels & Resorts.

MPower is a module within Ramesys� Entirety Enterprise Suite � a fully integrated group of modules that can be added, allowing for effective and easy deployment for smaller operations or multi-branded chains. Modules include: 

• Entirety PMS for Windows
• ImagInn Platinum for Linux/Unix
• Entirety Customer Relationship Management (MPower and ImagInn Search)
• Entirety Central Reservations (CRes)
• Entirety Connect for Web Reservations 
• Entirety Direct (integrated web based front desk module)
• Complete Telecommunication Solutions (Mitel and Hitachi PBX, Voice Mail, Call Accounting)
• Full Array of Third Party Property Level Interfaces

About Ramesys Hospitality (www.us.ramesys.com)

Ramesys, South Plainfield, NJ, focuses on providing high-quality solutions to the hospitality industry. Delivering solutions to the hotel industry for over 20 years, Ramesys has systems installed in over 4,000 hotels worldwide. 

Ramesys has annual revenues around $100m, supports over 8,000 customers in 16 countries and employs over 700 members of staff.

For more information, visit Ramesys in booth 302 at HITEC 2003 in New Orleans, LA. Alternatively, contact them at [email protected], 1 800 RAMESYS or visit them on-line at www.us.ramesys.com.