Entirety Enterprise Suite to Offer Over Five Million Area Visitors Real Time Reservations |
April 24, 2003 - The Greater Lancaster Hotel and Motel Association
(Lancaster, PA) represents 35 properties in the Lancaster County area of
Pennsylvania Dutch Country. Yearly, the association assists over five million
visitors in finding the perfect location for an up-close glimpse at the
lifestyle of today�s Amish community.
With their membership base and yearly visitors increasing, the Association developed a plan geared to further improve the visitor�s experience by setting up a manned 1-800 information and reservation service that could offer real time room availability both over the phone and the web. Their goal was to capitalize on every call with a confirmed reservation. The resulting IT plan required a stable partner that could work with the organization as they expanded and implemented technology solutions based on their changing needs. Ramesys Hospitality�s Entirety Enterprise Suite (EES) included all of the components that they were looking for including Central Reservations (CRes), Web Reservations, Customer Relationship Management (CRM) and an integrated web based front desk. �We chose the Entirety Enterprise Suite because it is a modular solution that offers us the ability to install components when we are in need of them. The scalability and flexibility of the solution was by far the most appealing of any system we considered,� said Jennifer Buchter, Executive Director of the Greater Lancaster Hotel and Motel Association. Guest�s calling the Central Reservations Office (CRO) are offered a variety of lodging possibilities based on their specific criteria and their reservation is confirmed at that time. While ensuring a fair distribution across the member hotels, the Entirety CRes offers the �best fit� based on a variety of customer requirements that include price, room attributes and geographical location. Guests can also book on-line directly with the same capability of indicating preferences. Buchter continued, �We are extremely pleased with the first phase of our IT plan. Our Central Reservations Office has been successfully operating for the past year and the Entirety CRes module has helped increase our properties revenue because of its ability to cross-sell our member properties. Additionally, it has allowed us to give better guest service while achieving increased operational and management control and efficiency of reservation operations.� With Ramesys� CRM at the heart of the system, the Greater Lancaster Hotel and Motel Association is better able to know who their visitors are and improve the overall customer experience by gathering important guest information for statistical and marketing purposes. The optional, integrated property management (front desk) system available to member properties provides a seamless solution for managing all components of a guest stay, from reservation entry through to check out and billing. To learn more about the Entirety Enterprise Suite (EES), visit Ramesys in booth 302 at HITEC 2003. The Entirety Enterprise Suite (EES) Ramesys� Entirety Enterprise Suite is a fully integrated suite of products consisting of modules that can be added, allowing for effective and easy deployment for smaller operations or global, multi-branded chains. Modules include:
Ramesys Hospitality, South Plainfield, NJ, focuses on providing high-quality software solutions to the hospitality industry. Delivering solutions to the hotel industry for over 20 years, Ramesys has systems installed in over 4,000 hotels worldwide. Ramesys has annual revenues around $100m, supports over 8,000 customers in 16 countries and employs over 700 members of staff. For more information, visit Ramesys in booth 302 at HITEC 2003 in New Orleans, LA. Alternatively, contact them at [email protected], 1 800 RAMESYS or visit them on-line at www.us.ramesys.com. About The Greater Lancaster Hotel and Motel Association (www.padutchlodging.com)
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1 Cragwood Road, Suite 202 South Plainfield, New Jersey 07080 Tel: 908 941 1300
E-mail: [email protected]
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