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The Westin Tokyo's Web Site Traffic Increases by 45% With Interactive 3D From Superscape(R)
 
SANTA CLARA, Calif., March 11, 1999 -  The Westin Hotel in Tokyo, one of the most exclusive accommodations in the city, has launched a new Web site (http:/www.westin.co.jp/3d/3d.html) that includes an Interactive 3D walk-through, developed by Superscape's Content Solutions Group using Superscape VRT(TM) authoring software.

Virtual humans (avatars) welcome visitors to the virtual Web Site in the roles of service express attendants. Sophisticated motion capture techniques have been used to add to the realism of the "virtual staff." After signing in at the virtual check-in desk, visitors can walk around the reception area, which has been designed to capture the richness and luxury of the real Westin Hotel.

"Visitors exploring the Site have commented on the impressiveness of the 3D content. The Site is designed to provide potential guests with further information about our services and the location," according to Junko Abe of the Westin Tokyo's marketing department. 

"The use of Interactive 3D technology provides a unique way of allowing visitors to experience the ambiance of our reception and to gain a feeling for the hotel before they make their reservation."

According to Abe, traffic on the site has increased 45% since Interactive 3D was added to the site on October 1, 1998. An average of 100,000 visitors comes to the site each week.

Superscape leads the market in Interactive 3D software, providing both custom project services and boxed software products:
 

CONTENT SOLUTIONS GROUP: 4 project teams in the US and UK provide solutions ranging from simple content creation to complex standalone 3D applications. Over 150 complete projects have already been delivered over the last 3 years -- ranging in value from $10,000 to over $4 million.
AUTHORING TOOLS, BROWSERS AND STANDALONE RUNTIME ENGINES.  Developed and published by Superscape, these products are available via technology licenses and as boxed products.

Superscape has been publishing Interactive 3D products for over 11 years. Superscape VR plc was founded in 1983, has US headquarters in Santa Clara, California and is traded on the London Stock Exchange. The company has software installed in more than thirty countries worldwide, for clients including Intel, CompuServe, Nortel, Motorola, Whirlpool, LEGO, British Airways, Land Rover, NEC, and NTT.

The Superscape family of Interactive 3D products includes:

  • Superscape VRT(TM).  The company's award-winning authoring software for the enterprise marketplace, currently in release 5
  • Superscape 3D Webmaster(TM).  Designed for professional  Webmasters and developers for the creation of Interactive 3D Web Sites and for adding 3D Pages to existing 2D sites
  • Superscape Do 3D(TM).  A  fun, easy-to-use, home-creativity product for building Interactive 3D environments
  • Superscape 3D Control(TM).  An ActiveX control that allows developers to improve integration of their 3D applications with other developments tools. 
  • Superscape Viscape Universal(TM).  A unique browser plug-in that allows viewing of both SVR and VRML 3D Worlds
  • Superscape Visualiser(TM).  A 3D viewer for standalone applications created using Superscape VRT
 For more information, visit the Superscape Web site (www.superscape.com
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Contact:
Nancy S. Hart (Media Relations U.S.)
3945 Freedom Circle, Suite 1050
Santa Clara, CA  95054 USA
Telephone:  408-969-0534
Fax:  408-969-0510
e-mail:  nhart@superscape.com
Junko Abe
The Westin Tokyo Marketing Department
    junko.abe@westin.com
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Also See: Hilton Wins Accolades For Best Web Site / Feb 1998 
The Ilikai/Hotel Nikko Waikiki Develops Web Site to Provide Electronic Brochure and Reservations Options / Dec 1998 
Best Western Co-Op Launches Largest Virtual Reality Web Site in the Industry / Jan 1999 

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