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Best Western Co-Op Launches Largest 
Virtual Reality Web Site in the Industry
 
PHOENIX, January 8, 1999 - This week the members of Best Western International's California, Hawaii and Nevada Co-op launched the largest virtual reality Web site in the hotel industry. The site is composed of full -color panoramic views of the participating Best Western hotels and surrounding attractions.

"This site is truly unique in the spectacular images and thorough information it provides for the traveling public," explains Dean Ruffing, the mind behind the concept. "We did a lot of research to see what was out on the Internet and I am confident in saying there is nothing else like it."

The site provides complete information about specific regions, cities and all the amenities and rates at a specific Best Western hotel, along with a number of panoramic pictures.

"We offer one-stop planning for the consumer," explains Ruffing. "The sites are easy to find and the information is complete and detailed. In fact, these is a component that allows users to link to the respective state's activities and events maps.

Each site is easy to find, by simply typing in 

Pacific Leisure Marketing built the sites and will be updating them on a regular basis. The California site will be fully operational by April 1, 1999.

For more information on the site or the work that went into such a project contact Ruffing at
619/238-7577.

The California, Hawaii, Nevada Co-op is composed of Best Western hoteliers who participate with other Best Westerns to market their regional and local areas.

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Contact:
Carolyn Hicks, 
manager Media Relations
(602) 957-5753
Skip Boyer, director
Public Relations-Communications
(602) 957-5934
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Also See: Texas Hotel & Motel Association Launches New Web Site / July 1998 
Interactive Pictures and Hilton Team Up to Revolutionize Virtual Leisure and Business Travel / April 1998 
Starwood Unveils a Comprehensive and Friendly Travel Agent Area on the WWW / June 1998 

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