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Alliance Hospitality Completes Conversion of 156-suite Downtown Atlanta
Landmark, the Connally Building, into a Boutique Hotel, the Fairfield Inn & Suites
by Marriott Atlanta Downtown

Raleigh, NC ; May 10, 2012 - Alliance Hospitality, an innovative next-generation hospitality management company announced it had converted the historic Connally building, owned by Atlanta Underground LLC, to operate as a premium boutique downtown Atlanta hotel, the Fairfield Inn & Suites Atlanta Downtown. The hotel has undergone a multi-million dollar transformation of the 156 guestrooms, lobby, and meeting space. The Fairfield Inn & Suites Atlanta Downtown serves corporate and leisure travelers visiting downtown Atlanta and is within walking distance to the Georgia Aquarium, World of Coca Cola, CNN Center, Georgia World Congress Center, AmericasMart Atlanta, Philips Arena, Turner Field and the Georgia Dome. The hotel is just steps away from the Georgia Capitol Complex and Museum.

Set in a historic building designed by New York architect W.L. Stoddart, who also designed the Georgian Terrace Hotel, the all-new Fairfield Inn & Suites Atlanta Downtown hotel underwent a multi-million dollar transformation with 11 floors added to the a five-story structure originally built more than a century ago. The historic exterior was kept intact, and several elements within the hotel have been incorporated into the hotel's unique design including the original iron staircase located in the lobby. All of the rooms in the hotel feature marble-topped wet bars with microwaves and refrigerators, sleeper sofa, free WiFi, two LCD televisions, and deluxe pillow-top mattresses.

"This hotel aligns perfectly with our growing portfolio of full-service, extended stay, all suite and select service hotels and our ability to reposition hotel assets," said Rolf Tweeten, President of Alliance Hospitality. "Our growing presence in the Southeast and our strong affiliation with the Marriott brands makes Alliance Hospitality stand out among our competitors."

Commenting on the selection process, Ryan Gosdin, VP of Sales & Marketing for Alliance Hospitality said, "Our market aware pricing, cutting edge social media and eCommerce platform, along with superior revenue management were critical in selecting the best Marriott brand for the hotel."

About Alliance Hospitality
Alliance Hospitality is an innovative next-generation hospitality management company, headquartered in Raleigh, North Carolina. Alliance was founded in 2003 to manage lodging assets for institutional investment groups, individual owners and lenders. Alliance Hospitality provides value by developing the highest caliber hospitality professionals, and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system. The Alliance portfolio of full-service, extended stay, all-suite, and select service hotels includes hotels operating under agreements with Marriott, Hilton, IHG, Carlson, Wyndham, Choice, and Starwood as well as Independent hotels.

Ryan Gosdin
VP, Sales & Marketing
(919) 229-9761

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Also See: Alliance Hospitality Assumes Management of the Hampton Inn West Jefferson in North Carolina / January 2012

Alliance Hospitality Surpasses Industry Expectations with Fiscal Performance Released in 2011 Financial Results; Portfolio of Alliance Hospitality managed hotels surpasses results of competitors with 19.8 percent higher growth in revenue per available room for the year and exceeds U.S. Average RevPAR Growth by 18.3 percent. / January 2012

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