Kalamazoo, MI  (February 9, 2011) –  Alliance Hospitality Management, an innovative next-generation hospitality management company announced today it had signed multiple management agreements with SSR, LLC to operate a 156 room full service Clarion Hotel, undergoing renovations to re-flag to a Four Points by Sheraton and a 65 room Holiday Inn Express.  Located near Western Michigan University, K-Wings Stadium and the Bittersweet Ski Area, both hotels also serve corporate travelers visiting Pfizer and Stryker Corporation.
 
“These two hotels align perfectly with our growing portfolio of full-service, extended stay, all suite and select service hotels and our ability to operate and grow share at combined site locations,” said Rolf Tweeten, Chairman of Alliance Hospitality. “Our growing presence in the Upper Midwest and our strong affiliation with Starwood and IHG brands made Alliance Hospitality stand out among our competitors.” “Our market aware pricing, cutting edge Social Media & Sales practices along with Superior Revenue Management were critical in closing the deals,” added Sloan Dean, SVP Revenue and Market Strategy. To learn more, scan the QR code below:

About Alliance Hospitality Management :

Alliance Hospitality is an innovative next-generation hospitality management company, headquartered in Raleigh, North Carolina.  Alliance was founded in 2003 to manage lodging assets for institutional investment groups, individual owners and lenders.  Alliance Hospitality provides value by developing the highest caliber hospitality professionals, and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system.  The Alliance portfolio of full-service, extended stay, all-suite, and select service hotels includes 50+ hotels with 7,000+ rooms in 15 states, operating under agreements with Marriott, Hilton, IHG, Choice, and Starwood as well as Independent hotels.