April 30, 2012 – CHICAGO, ILLINOIS – Vikram Singh, CEO of Evision Worldwide, will serve as the keynote speaker at the Arabian Travel Market conference in Dubai on May 2, where he will discuss a fundamentally important topic for hotels and resorts around the world: optimizing online revenue. As keynote speaker, he will also be providing an extensive Q&A to be published after the conference, addressing online revenue issues relevant to hotels worldwide.

Vikram bases his approach to online revenue optimization for hotels on emergent technologies, travel trends and data analysis; he is known worldwide for his expertise in online hotel marketing strategies.

“The hotel industry right now is focused too much on traffic and social buzz, and not enough on conversion and marketing. The distribution landscape is changing so rapidly that hotels will easily be left behind if they don’t get up to speed right now. Then they need to keep up their education in order to stay on top. ”

Those who attend Vikram’s keynote on “Developing Your Hotel’s Online Revenue Optimization Strategy” will learn how to combine search engine and OTA strategies with website conversion testing, reputation management, as well as social/mobile/local marketing, in order to improve – and possibly vastly improve – their online revenue performance.

Vikram notes that hotels today face major challenges due to the fact that their strategies are out of date. The most common online marketing mistakes made by hotels include:

• Ignoring or Postponing Long-Term Strategy: Hotels are so focused on short-term traffic and revenue goals, they don't set themselves up for continued success.
• Making Decisions Without Understanding Website Statistics: Hotel e-commerce managers don't pay enough attention to basic information that will help them determine their marketing performance, growth potential, and new/emerging markets.
• Using Outdated Approaches: Their understanding of search engines, social media and OTA's is flawed to a point where channels that should work closely together are being managed by different departments or vendors.
• Interacting With Mobile Users: Consumers have changed their shopping and buying habits, but hotels have not changed how they market themselves and communicate with potential customers on the mobile web.

“Hotels still have a lot to learn,” Singh comments. “I’m here to give them the tools they need to start rethinking website design, reservation systems, search engine marketing, and online distribution strategies – all the elements that play into a solid overall approach to online marketing.”

The Arabian Travel Market runs April 30-May 3. To learn more about the conference, visit www.arabiantravelmarket.com and read more about Singh’s keynote presentation.

About Vikram Singh
A dynamic and internationally respected speaker, Vikram delivers lectures, workshops and seminars worldwide, including workshops for the US Department of Commerce, Travel Distribution World Asia, and HSMAI. He enjoys lecturing at Purdue University and BYU Hawaii to the next generation of online marketers. He is also a highly requested speaker for the American Express/American Hotel & Lodging Association Educational Series, through which he has spoken in several states across the US. He is a favorite speaker of audience members because he emphasizes action-oriented strategies that help them differentiate themselves in their work. Visit www.wordsofvikram.com to learn more about Vikram.

About Evision Worldwide
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already possess and to create new revenue streams where none existed. Visit www.EvisionWorldwide.com for more information.