News for the Hospitality Executive
Evision Worldwide Revives Crowne Plaza Times Square Hotel's
February 21, 2012 - A mid-Manhattan icon, the Crowne Plaza Times Square Hotel now boasts a web presence equal to its prestige and sophistication.
Designed and executed by online marketing firm Evision Worldwide, the site is a chic, easily navigated online destination where guests can book rooms, plan events and inquire about all the entertainment possibilities Times Square has to offer. The new site is also a savvy strategic move for the hotel: Evision Worldwide built it to rank high and convert visitors.
“We needed a website that matched our style and increased our business. Evision gave us exactly what we asked for,” said the hotel’s General Manager, Michael Silberstein. “We couldn’t be happier with the changes.”
Those changes include the heavy use of superb, full-screen imagery capturing the Crowne Plaza’s modern posh comforts and surrounding attractions. The site transports visitors inside luxurious suites, upscale venues and the bright lights of Times Square. Visitors can readily see that the Crowne Plaza offers some of Manhattan’s largest rooms; wows with city, Hudson River and Times Square views; and is the only hotel that opens directly onto Broadway.
If a picture speaks a thousand words, Evision intended for these photos to convey only two: Stay here.
The site complements Crowne Plaza’s renowned service by using an elegant, streamlined layout with interactive features that can guide guests to information and answer questions faster and more easily than a typical website.
Another enhancement sure to please visitors is the addition of a regularly updated blog. This information resource offers an insider’s scoop on the best shows, dining, shopping and attractions around Times Square. Intended to serve as a social hub, the blog offers a rich media mix of articles, guides and valuable information for anyone planning a visit to Manhattan. Links to the Crowne Plaza’s concierge allow readers to book reservations instantly, which helps drive business.
Also driving business is the blog’s SEO potential. Always fresh, up-to-date content pleases search engines as much as guests, and Crowne Plaza’s new blog gives it a big online advantage over competing mid-Manhattan hotels by creating a comprehensive destination for travelers researching and planning their trips.
“We look forward seeing how this blog drives traffic,” said Silberstein. “So far the guests love it.”
The new Crowne Plaza Times Square Hotel website and blog launched Fall 2011 at www.cpmanhattantimessquare.com.
About Evision Worldwide
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients to produce more value with the assets they already possess and to create new revenue streams where none existed. Visit www.EvisionWorldwide.com for more information.
About the Crowne Plaza Times Square Manhattan
The Crowne Plaza Times Square Manhattan sits at the crossroads of the world ready to welcome the most discerning travelers. The hotel boasts 795 well-appointed guest rooms outfitted with fresh contemporary accents and plush Sleep Advantage™ beds. Every room offers breathtaking views and on-site options abound, such as relaxing over a cocktail in the Broadway 49 Bar or tasting a fresh spin on new American eclectic cuisine at Brasserie 1605. Visit www.CPManhattanTimesSquare.com for more information.
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