News for the Hospitality Executive
The PERRY South Beach Hotel, Resort and Spa Achieves Spectacular Online
April 11, 2012 - The sumptuous and spectacular oceanfront oasis The PERRY South Beach is riding a wave of digital surges, exhibiting the kind of online presence that such a world-class resort deserves.
The luxurious destination resort enjoys extensive beachfront space, the hottest gym and spa and the most spacious rooms on South Beach.
“Evision Worldwide launched [the hotel’s website] for us in a short period of time…we appreciate this effort tremendously,” says Roy Crane, Hotel Manager at the PERRY. “Evision delivers impeccable, highly effective content and analytics with amazing speed and focus.”
February’s numbers reflected those results: in mere weeks after the hotel’s ownership change to a consortium of investors including Starwood Capital Group, Evision Worldwide’s PPC, SEO and website management services have helped increase year-over-year online bookings.
This result is all the more remarkable considering that the property was being rebranded at the same time. It launched with a new and previously unknown name and web address, making the improved performance double the accomplishment.
“With the new name and URL, we would have been happy just breaking even. We actually assumed that changing the brand name, website and domain all at once would result in a revenue hit, but Evision’s expertise in rebranding and reflagging hotels has been truly amazing for us,” adds Crane.
Evision – skilled in taking rebranded assets and helping the client achieve profitability quickly – has crafted ambitious second quarter plans for the PERRY that include further custom development and analytics programs.
Evision Worldwide is a leading provider of Online Revenue Optimization for hotels, resorts and the travel sector. Through core services including web design, search engine marketing, and online distribution strategy, we upgrade traditional hotel marketing into a suite of services centered on total online revenue optimization. As a result, our unique, integrated strategies enable our clients who are rebranding and reflagging new properties to produce more value with the assets they already possess and to create new revenue streams where none existed. Visit www.EvisionWorldwide.com for more information.
About the PERRY South Beach Hotel, Spa and Resort
Encompassing an entire block of one of Miami Beach’s most pristine and premier oceanfront properties, the PERRY encapsulates the glamour, sophistication and luxuriousness of the elegant South Beach lifestyle. From the David Barton gym to the sumptuous 340 guest rooms to the blockbuster foodie experience, STK steakhouse, the PERRY delivers the kind of pampering luxury and flair that offers the best of South Beach. Visit perrysouthbeachhotel.com to make a reservation.
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