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Santa Monica's Eco-Friendly Shore Hotel Opens with INNCOM
in Every Guestroom

Not only is the Shore Hotel in Santa Monica the newest luxury boutique hotel in the city,
but it's the first in sustainability among Santa Monica's luxury hotels and the only
newly-built LEED-registered hotel in town thanks in part to INNCOM

Niantic, Conn. — February 7, 2012 — When the Shore Hotel opened its doors in Santa Monica in October, INNCOM International was there with its e4 Smart Digital Thermostat and Integrated Room Automation System (IRAS) an integral part of each guestroom and an instramental component to the property achieving Silver LEED (Leadership in Energy and Environmental Design) registration. Independently owned and operated by the Farzam family, the 164-room hotel is one of California's most eco-friendly properties today, and the hotel's owners attribute its sustainability achievements in large part to INNCOM.
"Our mission is to provide an excellent guest stay bar none, but we want to do it by reducing our carbon footprint lower than any other hotel in the country," said Steve Farzam, COO. "When developing the Shore Hotel, we asked ourselves this question: How do we create five-star guest service while minimizing our carbon footprint and making sure that we do it right? Part of the answer was found in INNCOM. With this revolutionary technology, we are managing a variety of machinery that consumes power while simultaneously helping our staff to work more efficiently. INNCOM not only helps us manage in-room temperature to an energy-efficient level with the e4 Smart Digital Thermostat with ecoMode™, but the INNtouch™ guest notification device -- which consists of a doorbell switch plate, along with privacy and make-up room request buttons -- lets us know which rooms needs to be serviced.

"Guests tell us daily that they really like the INNtouch™ system," Farzam said. "The sleek switch-plate unit blends in with the design of our rooms and corridors, and it appeals to all our guests -- from families traveling for leisure to business travelers. This system truly puts service at your fingertips -- hit a button and you are good to go."
INNCOM is the global hospitality-industry leader in advanced energy-management and Integrated Room Automation Systems for hotels and resorts. With extensive experience in networking guestroom equipment spanning more than a quarter of a century, INNCOM is considered to be a pioneer in wireless environment installation.

INNtouch™ integrates with INNCOM’s Centrally Controlled System to remotely display guestroom status to housekeeping and other departments. When the door bell symbol on the exterior plate is pressed, the chime rings inside the guestroom. By pressing the privacy button the guest disables the bell and illuminating the privacy indicator on the exterior door plate. Likewise, when the guest presses the make-up-room button it illuminates a green LED on the exterior door plate indicating that the guest is requesting someone from housekeeping. Equipped with a motion sensor, when Shore Hotel staff press and hold the doorbell, the plate will flash “Privacy” if the room is occupied and will illuminate the green LED if the room is vacant.

"INNCOM's e4 Smart Digital Thermostat also is key to our sustainability and guest comfort," Farzam said. "That unit works closely with the property's demand-response system from Southern California Edison (the local power company) to reduce electrical needs based on peak demand on the grid. Together with INNCOM and Southern California Edison, the Shore Hotel has set the benchmark for all new-construction hotels."
The Shore Hotel, located at 1515 Ocean Avenue, is just steps from the World Famous Santa Monica Pier, 3rd Street Promenade, and the city’s popular beaches and shopping districts. The property features one dining establishment slated to open in spring 2012, a fitness center, state-of-the-art meeting and special event spaces, and a highly-secured four-story underground parking lot.

"It's a true pleasure to be in partnership with the Shore Hotel Santa Monica as it strives to be one of the most sustainable hotel in the country," said John Tavares, INNCOM VP Marketing and Sales. "This hotel is a prime example of how INNCOM is dedicated to working side-by-side with hotel owners and local utility providers to deliver the ultimate guest experience all the while keeping our eyes focused on energy conservation.  We look forward to a long standing relationship with the Farzam family and believe the Shore Hotel will be widely successful with its sustainability program for years to come."

For more information on INNCOM and its products and services, please visit the company Web site at For more information on Shore Hotel, please visit

About INNCOM: Founded in 1986, INNCOM develops, manufactures, and markets advanced guestroom control systems for the global lodging industry. The company’s product line ranges from programmable digital thermostats to fully integrated energy management, lighting control and communication systems. All INNCOM products are designed to enhance guest comfort, safety and satisfaction while increasing bottom line profits for property owners. INNCOM systems are installed in more than 800,000 guestrooms in many of the most prestigious hotels in 49 countries.
About Shore Hotel: Opened on October 7, 2011 in Santa Monica, just steps from the Santa Monica Pier, 3rd Street Promenade, and the city’s popular beaches and shopping districts, Shore Hotel is the newest addition to the coastline—a LEED (Leadership in Energy and Environmental Design) registered property that offers eco-friendly accommodations with stunning views of the Pacific Ocean. If awarded Gold LEED Certification, Shore Hotel will be the only property in the city of Santa Monica with this elite status.

The open-air, U-shaped design of the main hotel building has a stainless steel-clad trellis over the street-side of the courtyard, which unifies the two wings of the main building creating an outdoor “living room,” with pool, a water feature, and patio dining at Blue Plate Taco—opening in spring 2012. Amenities on property include a fitness center, state-of-the-art meeting and special event space, a business center, a four-level underground parking lot with an additional 150 public parking spaces, and superb access to year-round leisure activities in Santa Monica, as well as the city’s beaches. The hotel also has a unique public-use space that blurs the line between the sidewalk and hotel entrance and includes park benches for pedestrians looking for a respite. To make a reservation at Shore Hotel, please visit or call 800.599.1515.


Barb Worcester 

John Tavares
 860.739.4468 x1144

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