"Glen brings to us significant experience in the hospitality industry, broad-based expertise in strategic brand management and a successful track record of conducting impactful marketing programs through deep business partnerships," said Dorothy Dowling, senior vice president, sales and marketing for Best Western.
In his role, MacDonell will lead Best Western's strategic partnerships with organizations including AAA/CAA, AARP, Harley-Davidson, Costco and Michael Waltrip. Additionally, he will oversee Best Western's field marketing organization, which is comprised of marketing cooperatives throughout the U.S. and Canada.
Prior to joining Best Western, MacDonell served as director, travel programs & alliances at AAA, overseeing its North American hotel program, corporate alliance with the Walt Disney Company, as well as its airline, rail and specialty tour programs.
MacDonell joined AAA in 1999, after serving 12 years in a variety of management positions with United Airlines, Inc.
He recently served on the Advisory Council for the Airline Reporting Corporation, has been on several hospitality industry advisory boards, is a member of SKAL International and serves on the Board of Directors for Meals on Wheels of Seminole County, Fla.
For more information on Best Western, please visit www.bestwestern.com.ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY(SM), providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.