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Best Western Introduces BEST WESTERN PLUS Hotels Worldwide

PHOENIX, Sept. 23, 2011
-- Building on the success of Best Western International's adoption of its three product descriptors – BEST WESTERN, BEST WESTERN PLUS and BEST WESTERN PREMIER – in North America, the hotel chain today announced the introduction of its BEST WESTERN PLUS hotel type internationally

The WORLD'S BIGGEST HOTEL FAMILY(SM) now has 41 BEST WESTERN PLUS properties open outside of North America, with more than 60 additional BEST WESTERN PLUS hotels expected to be open internationally by the end of 2011. The largest concentration of BEST WESTERN PLUS properties are currently in Europe, with 28 currently welcoming guests. There are also eight BEST WESTERN PLUS hotels in Australia and at least one BEST WESTERN PLUS hotel open in Asia, South America and Africa.

BEST WESTERN PLUS hotels were initially introduced in North America in February, 2011 as part of the brand's descriptors program, which classifies Best Western's more than 2,200 North American properties into one of three types based on the hotels' product experience: BEST WESTERN, BEST WESTERN PLUS or BEST WESTERN PREMIER. The adoption of descriptors has been the biggest change in Best Western's 65-year history and helps provide travelers a better understanding of what is offered at each individually owned and operated Best Western hotel so they can choose the right hotel for every type of trip.

"By introducing three types of Best Western hotels globally we are more clearly defining our hotel brand, which will ultimately lead to increased guest satisfaction, loyalty and bookings for Best Western's member hoteliers," said David Kong, Best Western International's president and CEO. "By introducing our BEST WESTERN PLUS hotel offering internationally, we are bringing that same level of clarity to our entire hotel family and ensuring travelers will be able to choose the right Best Western for their needs, wherever they are in the world."

BEST WESTERN PLUS hotels are upper midscale properties that offer a superior accommodation experience, offering enhanced additional services and amenities. While BEST WESTERN PLUS hotels are new to the international hotel landscape, the BEST WESTERN PREMIER descriptor has been used successfully in Europe, Asia and South America for more than a decade. BEST WESTERN PREMIER hotels are upscale hotels that offer luxury at the right price. BEST WESTERN hotels are midscale properties that offer guests great value without the cookie-cutter experience.
Guests can learn more about each descriptor through virtual tours, extensive photos and enhanced search functionality at www.bestwestern.com and www.bestwestern.com/hotel-types

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY(SM), providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 90* countries and territories worldwide. Each Best Western-branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts hundreds of thousands each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com .

*Numbers are approximate and can fluctuate.
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Contact:

Heather Briganti
Best Western International
(602) 957-5752
heather.briganti@bestwestern.com
 
 Owen Clark 
  Allison & Partners
 (415) 277-4931
bwbusiness@allisonpr.com


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Also See: Great Britain's Best Western Changes Structure, Launches Three Hotel Tiers Throughout the U.K. as Part of Brand Enhancement Strategy / September 2011

The 970-room BEST WESTERN Vega Hotel & Convention Centre Opens in Moscow; Becomes the Largest Best Western Hotel in the World and the First in Russia / August 2011

The 82-room BEST WESTERN PREMIER KC Speedway Inn & Suites Opens in Kansas City, Kansas / August 2011

The 122-room BEST WESTERN PREMIER Prestige Oceanfront Resort Opens in Sooke, British Columbia / August 2011

Best Western International Opens the 258-room BEST WESTERN Hotel Causeway Bay in Hong Kong / July 2011

BEST WESTERN PLUS Flowers Hotel Opens in Moldova's Capital City, Chisinau / June 2011

Best Western Coconut Waikiki in Hawaii, Managed by Aqua Hotels, has been Upgraded to a “BEST WESTERN PLUS” Hotel / May 2011

Best Western Shelter Cove Lodge and Shore Cliff Lodge in Pismo Beach, California Recognized as “Best Western Plus” Properties / March 2011

Best Western International Opens the 174-room BEST WESTERN PREMIER The Central Hotel & Conference Center in Harrisburg, Pennsylvania / March 2011

Best Western Opens the BEST WESTERN PREMIER Miami International Airport Hotel and Suites, Florida's First / January 2011

Best Western Opens the 200-room Best Western Premier Guro Hotel in Seoul, South Korea / December 2010

Best Western Opens the 62-room Best Western Coral Beach Hotel in Tanzania, the Fourth to Open in Africa This Year / December, 2010

Former President Jimmy Carter Cut the Ribbon at the Grand Opening of the Historic Best Western Windsor Hotel in Americus, Georgia / June 2010

Unsettled Spirits Rattle the Halls Inside Some of America’s Oldest Hotels / September 2005
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