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Best Western Opens the 200-room Best Western Premier Guro
Hotel in Seoul, South Korea

December 9, 2010 - Best Western International - The World's Largest Hotel Chain® - today opens the doors to its newest luxury hotel in South Korea. Best Western Premier Guro Hotel is the group's ninth property in the country and its sixth in the capital city of Seoul.

Best Western is the largest international hotel brand in Seoul, South Korea, with hotels and resorts also located in Incheon, Songdo and Gumi-Si. The newly built, 200-room Best Western Premier Guro Hotel is the sixth hotel in the country to fly the flag of the luxury Best Western Premier brand, joining three existing Best Western Premiers in Seoul, one in Songdo and the airport hotel in Incheon.

"We are extremely excited to bring the refined hospitality of our luxury Best Western Premier to the area known as Korea's Silicon Valley. It is a strategic addition to our already significant presence in the South Korean capital." said Best Western International's Vice President of International Operations Asia and the Middle East, Glenn de Souza.

The hotel enjoys a prime location at the centre of the Guro Digital Complex, home to multi national hi-tech companies, laboratories and other cutting-edge businesses. Its well-appointed 200 rooms come in Double, Twin, Residence and Suite categories, featuring upgraded amenities as cable and satellite TV, complimentary high speed internet access, in-room coffee/tea maker, in-room deposit safe, hairdryer and shoe-shining services.

Hotel facilities include a restaurant, coffee shop, lounge and bar, health club, business centre and function rooms accommodating up to 300 people cocktail style. There are Executive/VIP services on offer, as well as complimentary Wi-Fi in public areas.

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western's partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit

*Numbers are approximate and can fluctuate.


Kalaya Sukprasertchai
Communications Department
Phone: +662 656 1260

Also See: Best Western Opens the 62-room Best Western Coral Beach Hotel in Tanzania, the Fourth to Open in Africa This Year / December, 2010

Former President Jimmy Carter Cut the Ribbon at the Grand Opening of the Historic Best Western Windsor Hotel in Americus, Georgia / June 2010

Unsettled Spirits Rattle the Halls Inside Some of America’s Oldest Hotels / September 2005

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