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HSMAI’s Dallas/Fort Worth Metroplex Chapter Winner of
Two Frank W. Berkman Awards

The Membership Retention and Development Programs and Outstanding New
Collegiate Chapter for HSMAI-University of North Texas Chapter

DALLAS, Texas (February 2011) The Hospitality Sales and Marketing Association International – Dallas/Fort Worth Chapter (HSMAI-DFW) attended the 2011 HSMAI Leadership Conference February 7, 2011 in Palm Beach Gardens, Florida hosted at the PGA National Resort & Spa. This year’s theme “a rising tide lifts all boats” and HSMAI is sailing to new horizons for the 2011 year with the launch of a new HSMAI logo and a renewed focus on rebuilding the hotel membership of the association.

Attendees of the 2011 conference receive pertinent information in both association business as well as the state of the tourism and hospitality industry to share with their chapters. Roger Dow, President and CEO, US Travel Association, spoke at this year’s conference about the funding of the Travel Promotion Act, and its effect on the tourism industry.  Roger Berry, former CIO Walt Disney Parks & Resorts, also spoke on managing change during each company’s economical struggles.

This year the HSMAI DFW Chapter also brought home two Frank W. Berkman Best of the Best Awards at the annual HSMAI Chapter Awards Gala. This year’s awards were for membership retention and development programs as well as Outstanding New Collegiate Chapter for the new HSMAI-University of North Texas Chapter. “We’re thrilled to have received these two amazing awards,” said Kimberly Hutcherson, the HSMAI-DFW chapter president, “it’s a testament to all of the hard work of our talented leaders and of our amazing membership, both of which are what give this association such a strong presence in the Dallas/Forth Worth area.”

About the HSMAI Dallas/Fort Worth Chapter:
The Dallas/Fort Worth Metroplex Chapter of the Hospitality Sales and Marketing Association International is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. HSMAI-DFW is the hospitality industry's source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue, optimization, marketing, and branding. For more information about HSMAI-DFW, visit:

About the Frank W. Berkman Best of the Best Award:
A chapter award program instituted in 1980 to recognize those chapters in the United States that provide outstanding value to members. In 1996 the program was renamed the Frank W. Berkman Chapter Award Program to honor the memory of Frank W. Berkman, Executive Director of Association. In 1997 the program was expanded to acknowledge the “Best of the Best” in chapter operations in lieu of the “Chapter of the Year” award.

Marla Spear, V.P. Public Relations
HSMAI Dallas/Fort Worth Metroplex Chapter
c/o Crowne Plaza Dallas

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Also See: HSMAI Awards Greater New York Chapter its 2010 “Chapter of the Year” Award at its Annual Leadership Conference / February 2011

HSMAI's DFW Chapter Announces 2011 Board of Directors; Kimberly Hutcherson Elected 2011 Chapter President / Dec 2010

HSMAI Declares New Mission and Names 2011 Board Of Directors & Executive Committee; Association Reaffirms Emphasis on Helping Hotels and Their Partners Grow Business / February 2011

HSMAI and National Geographic Traveler to Honor First Ever ‘Leader In Sustainable Tourism’ Awards at Adrian Awards Gala January 31; Finalists Include Fairmont Hotels, Hotel Punta Islita/Costa Rica, Inkaterra/Peru, Namibia/Africa and The Boat Company/Alaska / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008

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