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HSMAI Names the 37 Advertising Division Award Winners,
the 53 Public Relations Division Award Winners and
the 33 Web  Marketing Division Award Winners
for the Year 2009


 

Finalists Eligible to Receive Platinum and Best of Show Awards at HSMAI Adrian Awards Gala Feb. 1, 2010

MCLEAN, VA (Dec. 01, 2009) – The Hospitality Sales and Marketing Association International (HSMAI) has announced the 2009 Gold Adrian Award winners, representing the year’s best advertising, public relations and web marketing campaigns.  The recipients will be honored at HSMAI’s annual Adrian Awards Gala on Feb. 1, 2010, at the New York Marriott Marquis. 

Out of 1,100 entries, HSMAI awarded 37 advertising gold awards, 53 public relations gold awards and 33 web marketing gold awards. Gold Adrian Award winners become finalists for Platinum Adrian Awards, and the coveted “Best of Show,” both announced at the Adrian Awards Gala, a multifaceted, black-tie networking event featuring award-winning work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales & Marketing.” 

“The entries we received this year showcased the high level of creativity, innovation and aptitude from travel-related industry and agency professionals,” said Fran Brasseux, executive vice president of HSMAI. “The Adrian Award winners wowed the judges with thought-provoking entries that generated strong ROI.”

Additionally, top achievers will also be considered for specialty awards: DEPARTURES Magazine Luxury Marketing Achievement Award, TravelCLICK eMarketer of the Year Award, and Google’s Wisdom of the Crowd Award. TripAdvisor will also be presenting its Travelers’ Choice Best Hotels and Brands Awards at the Adrian Awards Gala for the first time. 

Recognizing individuals who have made significant contributions and lasting impressions on the hospitality and travel industry, HSMAI will present Lifetime Achievement awards to Sol Kerzner, founder, chairman and CEO of Kerzner International Holdings Limited, and Vivian A. Deuschl, corporate vice president of public relations for the Ritz-Carlton Hotel Company.  Kerzner will be recognized with the Albert E. Koehl Award for Advertising and Deuschl will receive the Winthrop W. Grice Award for Public Relations.

The full list of Gold Adrian Award winners

2009 HSMAI Gold Adrian Award Winners

Advertising Division

Client: Abercrombie & Kent Residence Club
Agency: ISM
Winning Entry: Discovery Kit

Client: American Express Travel
Agency: ISM
Winning Entry: American Express Travel - Destination Collection: Asia

Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western Summer Promotion

Client: Choice Hotels International
Winning Entry: Comfort Suites "Explore the Space" Sweepstakes

Client: Choice Hotels International
Winning Entry: Comfort Suites Golf Getaway Sweepstakes

Client: Denihan Hospitality Group
Agency: MME
Winning Entry: My Affinia

Client: Denihan Hospitality Group
Agency: MME
Winning Entry: My Affinia

Client: Embassy Suites Hotels
Agency: BBDO Atlanta
Winning Entry: Embassy Suites Smart Summer Promotion

Client: Fairmont Raffles Hotels International
Agency: West Productions
Winning Entry: Fairmont President's Club

Client: Hampton Hotels
Agency: Draftfcb
Winning Entry: An Easier Way to Score

Client: Homewood Suites
Winning Entry: Homewood Suites by Hilton 2009 Business Travel Campaign

Client: Hotel Victor
Agency: Taglairino Advertising Group
Winning Entry: Hotel Victor Brochure

Client: Kimpton Hotels & Restaurants
Agency: Vis-a-Vis Creative Concepts
Winning Entry: Kimpton Hotels & Restaurants eBrochure

Client: Kimpton Hotels & Restaurants
Agency: Vis-a-Vis Creative Concepts
Winning Entry: Hotel Triton Do Not Disturb Sign

Client: Las Vegas Convention and Visitors Authority
Agency: R&R Partners
Winning Entry: Vegas Bound

Client: Lindblad Expeditions
Winning Entry: Tonic of Wildness Book Mailing

Client: Maine Office of Tourism
Agency: Swardlick Marketing Group
Winning Entry: "Summertime Was Made For Maine"

Client: Marriott International
Agency: McGarry Bowen
Winning Entry: Space Light Inspiration Campaign

Client: Marriott International
Agency: McGarry Bowen
Winning Entry: Courtyard It's a New Stay Campaign Phase 2

Client: Millennium Bostonian Hotel
Agency: Dana Communications
Winning Entry: Millennium Bostonian Martini Mailing

Client: Missouri Division of Tourism
Agency: Hoffman|Lewis
Winning Entry: "Stay Close" Advertising Campaign

Client: Panama City Beach Convention & Visitor’s Bureau
Agency: Ypartnership
Winning Entry: “Heroes of Summer” Print Campaign

Client: RockResorts
Winning Entry: Luxury Travel Advisor Gatefold

Client: San Diego Zoo
Agency: M&C Saatchi
Winning Entry: San Diego Zoo's Elephant Odyssey

Client: Terranea Resort
Agency: Rabuck Stranger
Winning Entry: Terranea Resort Leisure Ad

Client: Texas Office of the Governor, Economic Development and Tourism
Agency: TM Advertising
Winning Entry: Texas Moments TV

Client: Texas Office of the Governor, Economic Development and Tourism
Agency: TM Advertising
Winning Entry: Texas Moments Print

Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee

Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee

Client: The Colonial Williamsburg Foundation
Agency: Arnold DC
Winning Entry: Colonial Williamsburg "Cannonball" Print Ad

Client: Tourism Marketing Division
Agency: Target
Winning Entry: Find Yourself

Client: Tourism Marketing Division
Agency: Target
Winning Entry: Architecture

Client: Tourism Marketing Division
Agency: Target
Winning Entry: Gros Morne

Client: Tourism Marketing Division
Agency: Target
Winning Entry: Vikings

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's The Best Job in the World

Client: Travel Impressions, Ltd.
Winning Entry: Delta Vacations Raymond Weil Campaign

Client: Visit London
Winning Entry: See The World - Visit London

Public Relations Division
Client: Aqua Expeditions
Agency: Geoffrey Weill Associates
Winning Entry: Aqua Expeditions Launch

Client: Audubon Nature Institute
Agency: Deveney Communication
Winning Entry: Opening of the Audubon Insectarium

Client: Best Western International
Winning Entry: Best Western-World Vision Partnership

Client: Branding Greenland
Agency: M Booth & Associates
Winning Entry: Going to the Dogs

Client: Celebrity Cruises
Agency: Emanate
Winning Entry: Celebrity Solstice Sets Sail: Celebrity Cruises
Navigates Rolling Reveal Strategy to Launch New Ship!

Client: Charleston Area Convention & Visitor's Bureau
Agency: Lou Hammond
Winning Entry: Charleston CVB Culinary Scene

Client: Circle Line Sightseeing Cruises
Agency: Quinn & Co.
Winning Entry: Once Around the Island with Gay Talese and Circle Line Sightseeing Cruises

Client: Dalu Design
Agency: Laura Davidson Public Relations
Winning Entry: The Launching of Star Island, The Bahamas

Client: Denihan Hospitality Group
Agency: Redpoint Marketing PR, Inc.
Winning Entry: DHG National Real Estate Investor Cover Feature

Client: Dubai Tourism And Commerce Marketing - North America
Agency: Development Counsellors International
Winning Entry: Dubai: Seamlessly Meshing The Old and The New

Client: Dubai Tourism and Commerce Marketing North America
Agency: Development Counsellors International
Winning Entry: Dubai: Exploring the Middle Eastern Culture

Client: Elite Island Resorts
Agency: The Pomerantz Group
Winning Entry: CNBC EXCLUSIVE LAUNCHES INNOVATIVE RESORT GROUP STOCK SWAP

Client: Elite Island Resorts
Agency: The Pomerantz Group
Winning Entry: Swap Stocks For A Week At The Beach:
The New York Times Front Page Business Story

Client: EPIC Hotel
Agency: M. Silver Associates
Winning Entry: EPIC Page Turner

Client: Fontainebleau Miami Beach
Agency: Weber Shandwick
Winning Entry: The Rebirth of an Icon

Client: Grande Lakes Orlando
Agency: Laura Davidson Public Relations
Winning Entry: Fore the Love of Golf

Client: Greater Williamsburg Chamber & Tourism Alliance
Agency: Development Counsellors International
Winning Entry: Greater Williamsburg: The Nation's Top Family Travel Destination

Client: Homewood Suites
Winning Entry: Homewood Suites Duck River Documentary

Client: Homewood Suites
Winning Entry: Homewood Suites Simple Moments Promotion

Client: Hotel Missoni
Agency: MMG Mardiks
Winning Entry: Hotel Missoni

Client: Hotel Sax Chicago
Agency: Zapwater Communications, Inc.
Winning Entry: Hotel Sax: Turning Everyday Joes into J-Los

Client: Hotel Sax Chicago
Agency: Zapwater Communications, Inc.
Winning Entry: Introducing The Hotel Sax Chicago

Client: International Expeditions
Agency: Spring, O'Brien
Winning Entry: International Expeditions: Welcome to the Jungle

Client: Las Vegas Convention and Visitors Authority
Agency: RR Partners
Winning Entry: World's Largest Pool Party

Client: May Fair Hotel
Agency: MMG Mardiks
Winning Entry: "Affordable London"

Client: Mazatlán Hotel Association
Agency: Ypartnership
Winning Entry: Mazatlán Travel+Leisure Placement

Client: Ministry of Tourism Quebec
Agency: DQ Marketing & Public Relations
Winning Entry: Quebec City 400th Anniversary

Client: Molori Private Retreats
Agency: The Brandman Agency
Winning Entry: Molori Safari Lodge Lands the Cover of Robb Report

Client: Moroccan National Tourist Office
Agency: Spring, O'Brien
Winning Entry: Morocco Takes It West Coast USA

Client: Moroccan National Tourist Office
Agency: Spring, O'Brien
Winning Entry: Richard Bangs' Adventures with Purpose "Quest for the Kasbah:Morocco"

Client: MTM Luxury Lodging, L.L.C.
Agency: Nancy J. Friedman Public Relations
Winning Entry: Jailhouse Rock

Client: Native Hawaiian Hospitality Association
Agency: Loomis ISC
Winning Entry: Ola Hawaii

Client: New Orleans Museum of Art
Agency: Deveney Communication
Winning Entry: Catalyzing a Cultural Renaissance: Femme, Femme, Femme

Client: New York's Hotel Pennsylvania
Agency: LMA Communications Inc.
Winning Entry: NY Hotel Pennsylvania Gets Five Paw Rating from Westminster Dog Show

Client: Omni Hotels
Agency: Weber Shandwick
Winning Entry: OMNI HOTELS: MEETINGS' INITIATIVES

Client: Orient-Express Trains & Cruises
Agency: Geoffrey Weill Associates
Winning Entry: Orient-Express trains & Cruises - Neil Patrick Harris - CBS Watch

Client: Pennsylvania Tourism Office
Agency: Tierney
Winning Entry: Zipping through Fall Foliage

Client: Royal Caribbean International
Agency: Weber Shandwick Worldwide
Winning Entry: Online ‘Oasis’

Client: San Antonio Convention & Visitors Bureau
Agency: Edelman
Winning Entry: San Antonio Convention & Visitors Bureau
Featured on TODAY Show Takes a Vacation

Client: Sarasota and Her Islands CVB
Agency: MMG Mardiks
Winning Entry: Sarasota's Circus Heritage

Client: St Louis Convention & Visitors Association
Agency: St Louis Convention & Visitors Association
Winning Entry: 2009 All-Star Game

Client: TBA Global
Winning Entry: Keep America Meeting

Client: TBA Global
Winning Entry: Keep America Meeting

Client: The Kahala Hotel & Resort
Agency: Morris Visitor Publications
Winning Entry: The Kahala magazine

Client: The Queen Mary
Winning Entry: Maersk Captain rescued from Somali pirates
Receives Royal Welcome Aboard the Queen Mary

Client: Tourism Queensland
Agency: Quinn & Co.
Winning Entry: Reuters Exclusive Triggers Global Digital and Traditional Media Rave
For Tourism Queensland's Best Job In The World

Client: Tourism Queensland
Agency: Quinn & Co.
Winning Entry: ABC-TV’s “World News Tonight” Spotlights Best Job In The World

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World - Yahoo Front Page

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World - National Public Radio (NPR)

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World

Client: Tourism Victoria
Agency: Laura Davidson Public Relations
Winning Entry: “No Reservations” about Melbourne, Australia

Client: VisitScotland
Agency: Laura Davidson Public Relations
Winning Entry: WILL PADDLE FOR WHISKY:
SEA KAYAKING FROM DISTILLERY TO DISTILLERY IN SCOTLAND

Web Marketing Division
Client: Albuquerque Convention & Visitors Bureau
Winning Entry: Albuquerque CVB Holiday Video "Life of a Brown Paper Bag"

Client: Ascott International Management (2001) Pte Ltd
Agency: eMarketingEye
Winning Entry: Search Marketing Campaign for Ascott International

Client: Austin Convention & Visitors Bureau
Agency: Kolar Advertising & Marketing
Winning Entry: AustinTexas.org Website and Marketing Support

Client: Bahamas Ministry of Tourism
Agency: Weber Shandwick
Winning Entry: Bahama Fridays

Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western Business Plus

Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western and Weather Channel

Client: Best Western International, Inc.
Agency: ISM
Winning Entry: Best Western's Countdown to Savings

Client: Choice Hotels International
Agency: Arnold DC
Winning Entry: Sleep Inn "Monk" Campaign

Client: Colorado Tourism Office
Agency: MMG Worldwide
Winning Entry: Colorado Tourism - Accessibility Banner Ad

Client: Dolce Hotels and Resorts
Winning Entry: Facebook contest: Play, Pick and Pack

Client: Fairmont Raffles Hotels International
Agency: iCrossing
Winning Entry: Fairmont's SMS Submission

Client: Fairmont Raffles Hotels International
Agency: West Productions
Winning Entry: Fairmont's Ultimate Golf Packages

Client: Joie de Vivre Hotels
Winning Entry: Explore California Passport Sweepstakes

Client: Lee County Visitor & Convention Bureau
Agency: BVK
Winning Entry: Calusa Blueway Web Site

Client: Loudoun Convention & Visitors Association
Agency: Jennifer Barbee, Inc.
Winning Entry: Loudoun Convention & Visitors Association
Summer Campaign Video Integrated Ad

Client: Marriott International
Agency: McGarry Bowen
Winning Entry: Space Light Inspiration Banners

Client: MeetingMatrix International, Inc.
Agency: VisionaryFX
Winning Entry: MeetingMatrix Was There!

Client: Missouri Division of Tourism
Agency: Hoffman|Lewis
Winning Entry: Stay Close - Synched banners

Client: Missouri Division of Tourism
Agency: Hoffman|Lewis
Winning Entry: VisitMO.com/Ideas website

Client: Morgans Hotel Group
Agency: ZAAZ
Winning Entry: Morgans Hotel Group

Client: Oklahoma Tourism & Recreation Department
Agency: Miles Media
Winning Entry: Oklahoma Tourism & Recreation Department’s eMail Marketing Program

Client: Performance Media Group
Winning Entry: Virtual Home-Based Expo

Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee

Client: The Broadmoor
Agency: Vladimir Jones
Winning Entry: Broadmoor Guarantee

Client: The Trump Organization
Agency: Cendyn
Winning Entry: Trump Corporate Website

Client: Tourism Marketing Division
Agency: Target
Winning Entry: Hiker

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World

Client: Tourism Queensland
Agency: Cummins Nitro
Winning Entry: Tourism Queensland's Best Job in the World

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World

Client: Tourism Queensland
Agency: CumminsNitro
Winning Entry: Tourism Queensland's Best Job in the World

Client: Tourism Queensland
Winning Entry: Tourism Queenland's Best Job in the World - Monster Digital Campaign

Client: Villa Magna
Agency: TravelCLICK
Winning Entry: Villa Magna

Client: Wyndham Worldwide
Agency: Berlin Cameron
Winning Entry: Integrated Marketing Campaign


Tables and tickets for the HSMAI Adrian Awards Gala are on sale now. Tables of 10 can be reserved for $3,500 or $350 per ticket if purchased by Jan. 11, 2010; the price increases to $3,750 per table or $375 per ticket after Jan. 11.  For more information on the HSMAI Adrian Awards, please contact Desiree LaFont at (703) 506-3297, email AdrianAwards@hsmai.org, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at twitter.com/AdrianAwards.

About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook. 

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Contact:

Rachel Rosenberg
404-832-7711, 
rachel.rosenberg@edelman.com
 

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Also See: HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009
HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008
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