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LodgeNet Creates Dedicated Team to Focus on Broadband Solutions

Veteran Executive Tapped to Drive Growth, Execution and
Migration Toward Converged Networks

SIOUX FALLS, SD, October 5, 2010 – LodgeNet Interactive Corporation, the leading provider of media and connectivity solutions to the hospitality industry, today announced it has created a dedicated Broadband team lead by industry veteran Steven R. Pofahl to drive the growth of its current broadband footprint of nearly 200,000 rooms, improve operational execution and accelerate the deployment of solutions designed for converged network environments.
“While highly complementary to our media business, the technologies, business practices and market drivers in the broadband space are significantly different and require a correspondingly unique approach and management skill set,” said Scott C. Petersen, LodgeNet Chairman and CEO. “With our Broadband team re-energized under strong senior leadership, we are best positioned to take advantage of emerging opportunities and provide the solutions and service hoteliers need and expect.”
Steven R. Pofahl has been named Senior Vice President/General Manager and will oversee all operations of the Broadband team. Pofahl is a 21-year LodgeNet veteran who has held senior management responsibilities for virtually every aspect of the company’s hospitality operations including call center support, field service, installations and upgrades, project management, system production, quality assurance, technical training and content management. “Steve’s operational expertise and technical knowledge – combined with a passion for customer satisfaction – ideally qualify him to lead this division,” said Petersen. “His experience with TV-based technologies will be extremely valuable in delivering today’s bundled TV and Internet solutions, and longer-term as those solutions converge for delivery over a single hotel network.”
“I am very excited about this new opportunity and the chance to increase LodgeNet’s value to our customers by providing world-class broadband products and support,” said Pofahl. “We know that broadband has evolved from a hotel amenity to a necessity; hoteliers must have reliable Internet access in order to remain competitive and achieve guest satisfaction. We understand that, and are positioning our broadband offerings for success through strategic partnerships, robust support infrastructure, and helping hoteliers transition to converged networks.”
LodgeNet has provided guest room, public-space and conference broadband solutions since 1999. The LodgeNet Broadband Division is based in Atlanta, GA, with support from LodgeNet corporate headquarters in Sioux Falls, SD. 
About LodgeNet
LodgeNet Interactive Corporation is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves approximately 1.9 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company’s services include: Interactive Television Solutions, Broadband Internet Solutions, Content Solutions, Professional Solutions and Advertising Media Solutions. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit
LodgeNet and the LodgeNet logo are trademarks or registered trademarks of LodgeNet Interactive Corporation.


Ann Parker
Director of Corporate Communications
LodgeNet Interactive Corporation
(605) 988-1000

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