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Milestone Launches Next Generation eBuzz ConnectTM Reviews
and Social Media Monitoring Tool with Work Flow Management
and Enhanced Performance Benchmarking

Santa Clara, CA – November 16, 2010 – Milestone Internet Marketing announced today the release of eBuzz ConnectTM 1.3, the next generation of the award-winning online Social Media Management solution that allows hotels, restaurants, and travel businesses to monitor, manage, and respond to reviews and comments in various online channels from an integrated single interface.
As social media continues to grow in popularity, an increasing number of hotel guests are inclined to share their experiences with the world through these channels.  It is imperative for hoteliers to keep an eye on what is being said about their hotel in the online world.  Moreover, hoteliers can use this as a way to gather information needed to improve services, brand perception, and increase hotel bookings. However, it can be a tedious process for hoteliers to log in to every single social media channel, scan through hotel mentions, identify items to focus on, and determine the plan of action. 
eBuzz ConnectTM provides a consolidated view of hotel’s position on all the review channels, online travel agencies, and social media channels such as Facebook and Twitter.  Milestone launched the service initially in 2009 and has continued to invest in the tool adding more features to make the tool more actionable and focused on driving revenue.

For eBuzz ConnectTM 1.3, Milestone focused on four important elements that will further help hotels take more actions and generate revenue from their social media efforts:

  1. Easily identify the most important social media factors and items that needs hoteliers’ attention
  2. Industry’s first tool to integrate workflow for coordinating responses to reviews between different personnel and departments of the hotel
  3. Easily view the activity on channels and how effective the hotel staff is utilizing the channels
  4. Tracking return on investments
The enhanced version of eBuzz ConnectTM minimizes the time hoteliers need to spend tracking and sorting through social media and online reviews mentions, and gives them more time to focus on actionable items to increase guest satisfaction, customer loyalty, online traffic, and overall hotel revenue.  The restructured dashboard provides a single screen on which all the relevant information is available at a glance. 

“eBuzz ConnectTM has significantly helped us improve our quality of services at our hotels and has had a direct impact on our revenue,” said Gary Guitterez, CEO of HRI Lodging.  “Our team uses eBuzz to monitor the social media channels and engage in conversations with our customers, which has improved our profile with our customers as well as helped us land new customers that were previously staying with our competitors.  Tool’s new internal workflow feature has made it very efficient for our teams to review the comments and determine action plans,” he added. 
eBuzz ConnectTM 1.3 recently won the Web Marketing Association’s Outstanding Achievement award in the Web Applications category.  Previously, eBuzz ConnectTM won the HSMAI’s Silver Adrian. 
For more information about this product and Milestone, or to sign up for a free trial, call (888) 350-8396 or email:
About Milestone 
Milestone Internet Marketing, Inc. is an award-winning Website Design and SEO firm, and a leading provider of Internet marketing solutions for the lodging industry. Milestone’s portfolio of services included Website Design, Search Engine Optimization, Pay-per-Click marketing, Email marketing, and several Social Media Optimization initiatives such as Online Videos, Blogs, and RSS. Milestone currently works with over 900 hotels and drives over $250M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies in the U.S. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs Internet marketing workshops and book.   For more information about our products and services, please visit, email or call (888) 350-8396.


Teresa S. Villaruz
Tel: 408-200-6871
Also See: Milestone Internet Marketing Wins Multiple New Awards. The Award Winning Spree Continues with Tally at over 22 Trophies in 2010 / November 2010

Milestone Pockets Multiple Awards for Hotel Website Design and Internet Marketing Strategies / July 2010

Milestone Internet Marketing Discusses Social Media and Internet Marketing Strategies for Hotels at HITEC, HSMAI, and AAHOA Conferences / June 2010

Milestone Internet Marketing and American Hotel & Lodging Educational Institute Launch Third Edition of the Popular Internet Marketing Book for Hotels / March 2010

American Hotel & Lodging Educational Institute Expands Into Qatar; Casabella Hospitality Management, Doha has been appointed Master License of Hospitality Education Programme (HEP) / March 2010

New Online Assessment Tool Prepares Candidates for CFBE Exam / February 2010

Educational Institute's Resort Textbook Has New Name, New Content / December 2009

255 Hospitality Students Receive $382,000 in Scholarships Via AH&LEF’s Core Scholarship Programs / October 2009

American Hotel & Lodging Association Fall Conference Offers Educational Programming, Networking Events, Specialized Committee Meetings / August 2009

American Hotel & Lodging Association Releases New Card Check Educational Video for Industry Employees / July 2009

Jon Simons Appointed to American Hotel & Lodging Association's Manager of Government Affairs / July 2009

10 Partner Lodging Associations Honored by American Hotel & Lodging Association at 2009 Summer Summit for Outstanding Leadership and Growth / July 2009

AH&LA Sets Agenda for Summer Summit June 23 - 24, 2009 in Chicago; Hospitality Leaders to Develop Economic Recovery Strategies, Future AH&LA Initiatives, and Recognize Outstanding Hotel Properties and Employees / May 2009

American Hotel & Lodging Association Sends Letter to President Obama Opposing Government Business Travel Cutbacks, Reductions Hurt Administration’s Goals of Saving Jobs and Revitalizing the Nation’s Economy / April 2009

American Hotel & Lodging Association Responds to Northern Trust Accusations by Members of Congress Jobs Are Not a Luxury / February 2009

Guidlines for Meetings and Events Held by Companies that have Received Emergency Government Lending Issued by U.S. Travel Association, AH&LA and Others; Policies Support Prudent Use of Taxpayer Dollars while Supporting Meetings and Events Industry / February 2009


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